CPLG has announced deals for the football club, West Ham United, including bedding, publishing, gifts, watches and kitchenware.

Zap will produce branded bedding and Storm will develop a new range of BBQ and kitchenware that will include aprons, oven gloves, patio sets, trays and tea light holders. JK Henderson Enterprises will launch adult and children’s watches later this year.

The agreements bolster an existing licensing program for West Ham United featuring over 30 licensees including Aykroyds/TDP, Danilo, Forever Collectibles, Bafiz and Scoredraw.

“We have a very strong program in place for West Ham United and these latest deals, including some new and exciting product ranges, are further evidence of the continued interest the licensing community and consumers have in the property,” says Nicola Thompson, senior commercial manager, CPLG U.K.

Existing partners, Poolebeck and Grange Communications, have also renewed their agreements. Grange is back on board for diaries, annuals and desk calendars, and Poolebeck will continue to provide a range of gifting items including the new addition of alcohol gift packs.