SureSource LLC has launched the new online store for West Coast Choppers, the high-end motorcycle customization garage. Featuring the full range of officially licensed WCC merchandise, the customized store, www.shopwestcoastchoppers.com, was developed in tandem with a redesigned West Coast Choppers website.

Working closely together, SureSource and West Coast Choppers were able to retain the strong brand integrity of the enterprise. Graphics, navigation, and copy were developed to appeal to the avid Chopperdog fans and provide a seamless transition between the WCC site and their online store. SureSource will handle all site operations including marketing, fulfillment, and customer service.
“From start to finish we worked together to create a store that's not just customized, it's personalized. Just like our bikes," says Jesse James of West Coast Choppers.