April 6, 2018
Fowler Named to Top Spot at DIC
DIC Entertainment promoted Nancy Fowler (formerly Bassett) to the newly created position of president, worldwide consumer products. Fowler will expand her role to include actively participating in the acquisition of new children’s properties for the purpose of developing licensing and merchandising programs for DIC. Additionally, she will continue to oversee the development and implementation of licensing and merchandising programs for the company’s entertainment and lifestyle children’s brands, as well as spearhead DIC’s global brand management team and the company’s extensive network of licensees around the globe.
Topps Lands Batman License
The Topps Co. signed a deal with Warner Bros. Consumer Products for a line a Batman trading cards in North America and Europe. The initial line will be based on the upcoming Batman Begins feature film due June 17, 2005.
Wildflower Group Adds Artist to Portfolio
Barry Kieselstein-Cord, best known for his jewelry and accessories, is the newest addition to The Wildflower Group’s brand portfolio. As part of the new arrangement, The Wildflower Group will help to expand signature Kieselstein-Cord designs into a line of licensed hard and soft goods offerings from collectible toys and apparel to lifestyles for the home. His creations are among the collections of the Louvre in Paris, the Metropolitan Museum of Art in New York, and the Museum of Fine Arts in Houston, among others.
Mary Engelbreit Has Designs on Paper Towels
Mary Engelbreit Studios signed a deal with Georgia-Pacific Corp. to produce and distribute Brawny paper towels featuring 15 of the artist’s most popular designs. The agreement marks the first license for Engelbreit with Georgia-Pacific and the first time such designer prints will appear on Brawny. The introductory line of nine everyday designs will be on shelves in March 2005. The initial prints will be followed by four to six holiday designs for the 2005 season.
4Kids Entertainment Takes on Fortune Girls
4Kids Entertainment, Inc., signed an agreement with Puppyfish LLC to serve as the exclusive worldwide merchandise licensing agent for Fortune Girls. The property is based on the colorful artwork of 8-year-old Madison Tyler Ruiz and includes messages in each product that empower young girls to think about how they can make a positive difference in the world, such as “give your parents a hug for no reason” or “donate the toys you no longer use to a local charity.” Under the agreement, 4Kids Entertainment will represent the merchandising rights to all product categories, including room décor, apparel, stationery, gift wrap, and publishing.
New Line Cinema’s New Horror Moniker
New Line Cinema created a new licensing and merchandising moniker, House of Horror, to raise the profile of its portfolio of horror franchises. Components of the campaign, set to be unveiled just prior to March’s National Halloween, Costume & Party Show, are a newly developed House of Horror logo and tagline celebrating the company’s faces of cinematic mayhem: Jason, Freddy, and Leatherface. All these legendary characters will be marketed under the new umbrella, part of the company’s multitiered strategy to bring attention to the growth of the horror category. Sideshow Toy, NECA, and Mezco all plan to roll out new product throughout the coming year.
SloaneVision Unlimited Helps Mold New Program
Bauer Publishing will work with new worldwide licensing agent SloaneVision Unlimited, Inc., to create a licensing program for its Woman’s World and J-14 magazines. Woman’s World is the No. 1 single copy magazine sold on the newsstand, and J-14 is the No. 1 single copy teen magazine sold on the newsstand. First categories for Woman’s World will include gift books, journals, collectibles, apparel, and accessories, while apparel, room décor, health and beauty care, diaries, and electronics are on tap for J-14.
Blue Box Toys Partners with Hoberman Design
Blue Box Toys launched a new division to manage the production, sales, distribution, and marketing of the Hoberman Design toy line. The division will include all existing Hoberman toy products, including the Hoberman Sphere and several products currently under development for release in 2005. Inventor Chuck Hoberman will continue to design toys for the Hoberman brand, and Blue Box Toys will manage all production, sales, and marketing efforts. Nancy Jordan, previously of Hoberman Designs, will take up a position as vice president of sales in the new Hoberman Toys Division.
Hanes to Create “Marvel”ous New Collections
Marvel characters will be in everyone’s underwear drawer as Hanes is creating collections for the entire family. The company will create a line of underwear featuring Spider-Man and Hulk for men, boys, and toddlers. The men’s Spider-Man and Hulk underwear collections include hanging knit boxers and T-shirts. The boys’ and toddler Spider-Man and Hulk collections include packaged briefs, boxer briefs, boxers, and coordinating T-shirt and brief sets. For fall, the company will debut a line of Spider-Man underwear for women and girls with a more feminine take on the Marvel superhero. For back-to-school comes a collection of Fantastic Four underwear including Mr. Fantastic, Invisible Woman, Human Torch, and The Thing. Other characters in development include Captain America, Daredevil, Iron Man, and the X-Men.
Champion Develops Plus-Size Line
Champion will introduce a full line of plus-size women’s activewear for fall 2005 through a licensing agreement with Bodywaves, Inc. The Champion Plus line will include sports tops, shorts, pants, and jackets and retail from $21 to $58. Distribution for Champion Plus will include department stores, national chains, and specialty and sporting goods stores.
City of New York Licensing Opportunities
NYC Marketing, the official marketing office of New York City government, announces the establishment of its citywide merchandise program by offering licensing rights to major merchandise categories, including all classifications and products in adult apparel (including headwear); children’s apparel; souvenirs; home furnishings; school, home, and office products; and replica vehicles categories, as well as licensing representation outside North America. Additionally, NYC Marketing, in an effort to provide licensed products in the widest variety of classifications possible, is looking to identify organizations that can enhance and expand the city’s merchandise selection. The new licensing program allows the city to offer rights to its collective intellectual property, and will represent and promote the city’s agencies including the FDNY; NYPD; Department of Parks & Recreation; Taxi & Limousine Commission; Department of Sanitation; Department of Transportation; and the Mayor’s Office of Film, Theatre, and Broadcasting. Organizations are invited to visitwww.nyc.gov/marketing/licensing
for more information and to download a copy of this opportunity.
Registration is open to Licensing 2005 International Show, June 21-23, Jacob Javits Convention Center, New York City. Preregister now for FREE Exhibits Admission—a $100 savings—by clicking onhttps://www.showreg.net/LSI2005
or call (800) 331-5706 (8 a.m. to 7 p.m. CST, Monday through Friday).
Preregister for Licensing 2005 International today to access brands and properties from every major consumer category available for product extension and retail and promotional programs in one place, at one time. For complete show details, including a list of exhibitors, visitwww.licensingshow.com
Mark Your Calendar—TOY FAIR 2005 in New York City, February 20-23
More than 300 new exhibitors! New feature sections showcasing novelty candy and confections and children’s books and music! Celebrating 102 years of the best toys and children’s entertainment!
Make time to attend the expanded TOY FAIR Education Program (held February 21 and 22 at Jacob K. Javits Convention Center, New York City). This year’s program is the most comprehensive ever, featuring eight subject tracks, including: Licensing and Legal, Manufacturing, Online Experience, Marketing and Promotion, Safety, Business Development, Business Innovation, and Retail. Plus, more than 40 information-packed panels and presentations on relevant, timely issues that are shaping the future of the industry and strategies that can save you time and money. Visitwww.toy-tia.org/AITF
for the full schedule.
Preregistration now is closed. Registration must take place on-site at the show. Note to trade guests: On-site registration will incur a $100 fee.
Did you know that brand and trademark licensing represents $34.2 billion at retail worldwide? In the fight for market share and shelf space in today’s challenging retail environment, the most cost-effective way to communicate your brand’s appeal to retailers, licensees, and promotional executives is by advertising in License!. Our March issue focuses on up-and-coming brand licensors, plus MIPTV, and is your key to maintaining vital retail and manufacturer partnerships that translate into profitable category extensions and merchandising programs.
For more licensing news and features, visitwww.licensemag.com
For more information on New York City government licensing opportunities, visitwww.nyc.gov/marketing/licensing
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