Weekly E-news, Issue #271, July 1, 2008

Carrefour’s Champion Rebranding Goes Ahead in September As part of its multi-format, single brand strategy, Carrefour is to rename all its Champion supermarkets in France to either Carrefour or Carrefour Market fascias over the next two years, sta

April 6, 2018

Carrefour’s Champion Rebranding Goes Ahead in September

As part of its multi-format, single brand strategy, Carrefour is to rename all its Champion supermarkets in France to either Carrefour or Carrefour Market fascias over the next two years, starting in September. This follows similar moves in Spain, Argentina, Poland, Brazil and Turkey.

More than 100 stores are expected to be completed by the end of 2008, and a further 700 stores are set to be transferred by the end of 2009 and all remaining stores by mid-2010.

Carrefour will also help the 420 Champion franchisee partners to make the switch.

The name change reflects a greater product range and more non-food product. 

International Brand Licensing Sells Admiral Brand in Turkey

International Brand Licensing has sold the Turkish trademark registrations of its Admiral sportswear brand to its local licensee Diethnis Athlitiki for €400,000 cash.

IBL chief executive Tony Hutchinson, says: “We are delighted to have concluded this transaction with Diethnis,

our long-term strategic partner in the eastern Mediterranean. Following previous disposals in G

IBL will continue to build the licensing revenues of its brands but we will also seek further opportunities to strengthen the company's balance sheet.”

Parisian Chic for Dora – and Her Mom

Nickelodeon and Viacom Consumer Products and French designer Corinne Cobson have teamed up for a fashion line for mothers and daughters called Dora par Corinne Cobson.

The collection includes fashion-led items aimed at sleepovers – a vanity case, toiletry bag and mother/daughter socks and night shirts. 

Cobson and NVCP France vice president Laurent Taieb collaborated with Nickelodeon licensees TV Mania (night shirts), Alpa (case and bag) and Benjamin (socks) to realize the concept.

A limited-edition of Dora par Corinne Cobson, is sold in the Corinne Cobson boutique in Paris, with a full line expected to launch at retail across France in winter 2009. 

NVCP’s Jean-Philippe Randisi, senior vice president and managing director, Europe, Canada and Latin America, says: “Dora par Corinne Cobson is a totally unique concept that perfectly incorporates the philosophy behind Dora the Explorer with the creativity and vision of one of France’s leading fashion houses. Cobson, known for her irreverent, urban yet elegant clothes, draws on her expert eye for detail and design adding a completely new dimension to our Dora product lines, which aim to extend and more deeply connect our viewers experience to the shows they love.”

Entertainment Rights Signs Deal for Tinga Tinga Tales

Entertainment Rights is to manage worldwide distribution rights across all media for Tiger Aspect Productions’ Tinga Tinga Tales, a new animated pre-school series (52x11) commissioned by CBeebies in the United Kingdom and Playhouse Disney in the United States.

The series, presented at Cartoon Forum in Spain last September, is being produced in Kenya and will be delivered from autumn 2009 into 2010.

The series focuses on traditional African folk lore and is based on the Tinga Tinga art of Tanzania. All images in the series are hand painted by local African artists and then computer animated. Tiger Aspect is setting up a studio in Nairobi, Kenya, and employs local designers, writers, musicians and animators  and plan to keep the studio open after production completes.

The project is spear-headed by Tiger Aspects Claudia Lloyd, who was responsible for Charlie and Lola.

Entertainment Rights chief commercial and creative director Jane Smith says: “Tinga Tinga Tales is a fantastic addition to our global brand portfolio. CBeebies and Playhouse Disney are recognized as two of the leading preschool broadcast platforms globally, and their commitment to the program demonstrates how successful the series is likely to perform internationally, enabling ER to fully exploit the brand commercially across all platforms.”

Haynes Manuals Gets into the Game With RFU

Haynes Publishing, famous for producing car manuals, and the Rugby Football Union have got together to create the England Rugby Manual, the official RFU guide to playing the game.

The deal, brokered by CPLG Sport, is Haynes’ first foray into sport, and will replicate the step-by-step approach of car manuals. It will be published to coincide with the Investec Challenge Series in November 2008.

Commenting on the deal, Iain Wakefield of Haynes Publishing, says: “This fantastic collaboration between RFU, CPS and Haynes has presented a textbook licensing case study. As you can imagine, the manual is a complex and very detailed project, which requires absolute commitment from all concerned. The team at Haynes could not have asked for more from the RFU and CPS. In return, we are confident of delivering another classic Haynes manual, which will be enjoyed by players and fans for many years to come.”

Jane Barron, licensing and marketing manager at the RFU, says: “Haynes Manuals have a strong male-biased publishing heritage and the association with England Rugby works well. This is only the start of our licensing relationship and in the future we hope to bring out more innovative products.”

DQ Entertainment and MoonScoop Make Alliance

Indian animator DQ Entertainment International and French brand management and entertainment business MoonScoop Group have made a strategic alliance aimed at marrying the business networks and production expertise of each.

In the new partnership, DQE and MoonScoop aim to co-produce at least five television series and two animated or live-action feature films for worldwide distribution, with estimated global costs of over $100 million. They expect to release at least one TV series or film each year of the agreement, which runs to 2012. One or more of the co-productions will also potentially feature Indian mythology and characters that are becoming increasingly popular with audiences worldwide.

The companies will also focus on new media business development, following MoonScoop’s VOD and broadband channels Kabillion in the United States and Taffy Kids in Europe. 

The two companies are already working together on the animated TV series Casper’s Scare School, scheduled for 2009 and co-produced with Classic Media. The two companies also worked together on The Fantastic Four animated series based on the Marvel’s superheroes. The MoonScoop Group’s Mike Young Productions, based in the United States and Wales, has also worked with DQE on ToddWorld and the upcoming Twisted Whiskers, a co-production with American Greetings.

Versace Has Designs on Lamborghini

Fashion house Versace and Lamborghini, who have been collaborators since 2006, have launched the Lamborghini Murciélago LP 640 Roadster Versace and a collection of accessories.

The car, to be produced to order, has a pastel white exterior and the Versace Greek key motif on the lower part of the door. It has a transparent engine hood that reveals the V12 engine. Internally, the seats are clad in black and white leather, while full grain Nappa leather hand-embroidered with the Versace Greek fret motif is used to upholster the instrument panel, the doors and the central console.

The accessories collection includes black matte calf skin trolley bag, suit carrier, sports bag, as well as a briefcase, suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat and a pair of jeans. The hand-made accessories boast a palladium-engraved tag displaying both the Versace and Lamborghini logos.

Vivid Wns Crayola for EMEA

United Kingdom-based toy licensee Vivid Imaginations has acquired the Paris-based Nomad Company, which manages the distribution of Crayola’s core products across Europe, the Middle East and Africa. The deal excludes Italy where Crayola will maintain a subsidiary operation.

The new subsidiary company, Vivid Europe, will continue to be based in Paris headed by current managing director Eric David.

Vivid Group chief executive Nick Austin says: “Crayola is trusted and loved by parents and children in all markets. With Eric David’s excellent team and Crayola’s superb product lines we believe we can double sales within the next five years.”

Vivid claims that it has grown sales by 40% in the United Kingdom and Ireland since it acquired Crayola distribution rights three years ago.

Franny’s Feet March Toward Third Season

Decode Entertainment, a subsidiary of DHX Media, has won a third season commission for Franny’s Feet from Family Channel, an Astral Media network. The Canadian broadcaster has ordered a further 26x11 minutes, bringing the total to 104x11’ (or 52x22’), and will air the new season on its Playhouse Disney and Family channels.

Recent deals for the property have seen the television series acquired by PBS Kids Sprout and is currently aired in more than 150 countries worldwide.

Franny’s Feet licensing program includes Hasbro’s Playskool as worldwide master toy and game licensee. Other deals are Allumination Filmworks for U.S.  home entertainment, U.S. deals for Halloween costumes with Disguise Inc., and Cadaco for crayon and paper arts activity products and glue-based cling molds and frames for activity.

Penguin Group USA has launched storybooks, readers, stickerbooks, a series of novelty books such as board, lift-the-flap and word game activity books, and Sımon & Schuster’s color and activity books and kits will also roll out in stores in 2008.

In the United Kingdom, the company has signed an apparel deal with Cooneen and a dress up deal with Cesar brokered through U.K. agent Rocket Licensing and  agent IMC has signed up Ediciones B as publisher of story books and soft cover titles in Argentina and Uruguay.

Decode has also signed up a number of international licensing sub-agents through its representative The Sharpe Company, including CPLG in France and Italy, Scandinavia’s Alicom Licensing, IMC in Argentina, Australia’s IFG and Korea’s Asiana Licensing.

Atari Trademark and Games Brand Sign U.K. Licensing Agency 

Gaming supplier Atari has appointed U.K. licensing agent Rocket Licensing for its classic trademark and of one of its best-known games, Alone on the Dark.

Rocket is the first of a number of licensing agents to be appointed as Atari starts a licensing program for the trademark and the images and icons associated with Atari games including Pong, Asteroids, Breakout and Missile Command.

Atari has also appointed Rocket Licensing as U.K. licensor for the brand and images associated with Alone in the Dark, the survival horror game first seen in1992, and which is now on its fifth release.

In United Kingdom CBI sales figures slow for third month

The United Kingdom’s Confederation of British Industry’ latest Distributive Trades Survey reports mixed views from retailers, with 39% reporting sales in the first half of June were worse than the same time last year and 30% reporting that they were better.

Sales for the time of year were seen as poor by 21% of firms – a trend which is expected to ease next month, when 17% expect poor sales.

Clothing retailers reported a survey-record low in their year-on-year sales growth, and booksellers and stationers also fared poorly. Retailers tied to the housing market, such as durable household goods, furniture and carpets, hardware, china & DIY continued to report falling annual sales. Footwear and leather shops reported sales growth.

Grocers, including supermarkets, had another month of strong year-on-year sales growth, with about 67 percent reporting an increase in sales. 

The survey was carried out between May 29 and June 11.

Contender to Represent Kim Parker Home

U.K. media business Contender Entertainment Group will represent U.S.-based textile design brand Kim Parker Home in the United Kingdom.

The brand, launched in the United States in 2001, took the artist’s bold, vibrant flower patterns to a range of designer rugs, dinnerware, giftware, bedding, bath, fabrics, decorative pillows, stationery and wall art.

This is a departure for Contender, known primarily for theatrical and home video distribution, TV production and distribution, and licensing and merchandising, with an emphasis on the pre-school market. Contender’s head of licensing and merchandising Andrew Carley says that Contender’s business is “identifying attractive licensing opportunities – and that definitely applies to Kim Parker Home.”

“Kim Parker’s designs are works of art in their own right but she has proved that they can transcend their origins without diminishing their quality or appeal. Hers is a design brand that is more than able to take its place alongside the best in the market,” he says.

Meanwhile, Contender’s has signed three more U.K. licenses for its pre-school animation Peppa Pig.

Party Plus has been signed for Peppa-branded party product, including paper plates and cups, napkins, table covers, party bags and invites. PMS International will produce a range of Peppa plush aimed at the amusement market.

Licensed Products Take Their Place in Giftware Awards

The U.K.’s Giftware Association has unveiled the winners of the Gift of the Year 2008. Portmeirion Potteries won the branded character and the kids’ categories for The Very Hungry Caterpillar and Natural History Museum Radio Controlled Tarantula by Wow! Stuff scooped the hot novelty section.

The full list of winners is:

Body, Mind and Soul – Moodi Aquasensory Globes and Ducks by Opal London.
Branded Character – The Very Hungry Caterpillar by Portmeirion Potteries
Card and Wrap – CD Gift Boxes by Kitted Out
Collect It – The Robot Collection by Big Tomato Company
Eco Friendly – I Am Not A Paper Cup by DCI
Fashion Accessories – Fun in the Sun by Clere Vision
Home Accessories – How Tall Are You Mirror by Suck UK
Hot Novelty – Natural History Museum Radio Controlled Tarantula by Wow! Stuff
Kids – The Very Hungry Caterpillar by Portmeirion Potteries
Kitchen and Dining – Index Chopping Boards by Joseph Joseph
Made in U.K. – Armchair Spirits by Darlington Crystal
Occasions – From You to Me Journals by From You to Me
Outdoor Living – Fire Bucket BBQ by Suck UK
Premium Luxury – The Travelwrap by The Travelwrap Company
Stationery – Envelope Angel by Blue Marmalade
Under £10 – The Really Tiny Booklight by That Company Called If

PPC Enterprises sends Pinky & Perky to the Far East

U.K.-based PPC Enterprises, the commercial division of the Picture Production Company Group, has signed Empire Inter-Merchandising Group as its licensing agent for Pinky & Perky across Taiwan, Korea, Hong Kong, Singapore, Malaysia, Thailand, China and the Philippines.

Mark Hurry, director of legal and commercial affairs for PPC Enterprises, comments: “Expanding Pinky & Perky into these lucrative territories is a key priority for us so we needed to find the best licensing agency for the job. With Empire Inter-Merchandising Group on board we have no doubt that, with their expertise, they can roll out an effective licensing program across these regions. With Hong Kong International Licensing Show just around the corner, it will be the perfect platform for them to launch the property.”

The new Pinky & Perky CGI children’s comedy series will air on CBBC this autumn. PPC Enterprises holds worldwide rights to Pinky & Perky and is looking to extend the brand into publishing, apparel, collectibles and homewares.

Roary and Fifi Roar Ahead in Australia

Roary the Racing Car and Fifi and the Flowertots have made their mark in Australia.  Roary raced onto ABC TV in January and returns in August. He also airs on Nick from October with four daily double episodes.

Haven has lined up deals for Roary starting with a toy line launching in September, with DVDs releases starting in November 2008. The major launch of merchandise will take place in March 2009. Licensees including Bensons, Brand Direct, Harper Collins, CK Clothing, Engelite, Funtastic (master toy licensee), Hunter Leisure, Magna Pacific, OTA Marketing, Sports Cards Australia and TMI Australasia.

Fifi and the Flowertots has been on air in Australia for two years on ABC Kids and Nick Jr. Toy sales for Fifi have been successful, with Haven launching a new Fifi toys range into Kmart this September. Haven has also signed three more licensees including OTA, Sports Cards Australia and Sleeman Imports, whose products will be released in late 2008 and early 2009.

BBC Worldwide Signs Gameloft

BBC Worldwide has signed a licensing agreement with publisher and developer of video games for mobile phones Gameloft, to create the official Top Gear: The Mobile Game for the U.K. market.

“Top Gear is the world’s No 1 motoring media brand and consistently achieves audience ratings unheard of for a factual entertainment program. Its unique format makes it an ideal property to bring to mobile gaming,” said Gonzague de Vallois, senior vice president of publishing, Gameloft. “By marrying Gameloft’s expertise in mobile games with the show’s original approach to cars and unique sense of humor, Top Gear: The Mobile Game will appeal to fans of the show and also to both car and racing enthusiasts alike.”

Imira Just Adds Water

Spanish production and distribution company Imira Entertainment has won licensing, merchandising and publishing rights for ZDF Entertainment’s live action show H2O: Just Add Water for Spain, Portugal and Andorra.

The 52x26 plus 2x90’ series is aimed at tweens and is already airing with strong ratings on Antena 3’s Megatrix block on Saturday and Sunday mornings, and on Nickelodeon in Spain, as well as in over 100 countries worldwide including a recent premiere on Nickelodeon in the United States. A third season is in the works for broadcast in second quarter 2009.

H20: Just Add Water has already been licensed worldwide by companies such as Grani & Partners, and Giochi Preziosi in Italy is developing products for school and beachwear. Other agreements include retail in Australia with Target for textiles, and the launch of an H2O Magazine and books with Panini in Germany. Universal has home video/DVD rights for Spain.

Imira Entertainment already represents the rights of a number of live-action titles from ZDF including Wicked Science (52x26’) and The Lost Treasure of Fiji (13x26’).

Other merchandising properties managed by Imira Entertainment include international hit series Lola & Virginia, The Koala Brothers (Spain), and Louie (Spain, Portugal and Latin America).

Freaky Creatures

Beta Goes Public

Abandon Interactive Entertainment’s multiplayer online game,

Freaky Creatures

, will open its beta version to the public when it goes live on July 15.

The beta will allow players to create customized creatures and battle against friends.

Players can sign up for the limited-access beta now at


and enter for a chance to win an Area-51 m15x Notebook computer from Alienware, a manufacturer of high-performance entertainment and PC gaming systems.

Abandon Interactive Entertainment and Alienware have teamed up to bring

Freaky Creatures

to audiences across the United States as part of the Dell-Intel 2008 Extreme Gaming Tour.

The tour kicked off on June 26 at Wizard World in Chicago with a line-up of top PC titles, and will visit major video game and entertainment industry events and conferences throughout the summer.

BBC Worldwide Channels to Launch in Australia

The BBC’s commercial arm, BBC Worldwide, has acquired Australia’s subscription television channel, UK.TV, effective July 1.

In an agreement between joint partners Foxtel and FremantleMedia, BBC Worldwide now has full ownership of the channel.

Additionally, BBC Worldwide has aligned with Foxtel to introduce three new channels in Australia from its BBC-branded global portfolio. The channels include BBC HD, which is already available on Foxtel HD+, and BBC Knowledge and CBeebies, which will premiere in mid-2009 on Foxtel.

BBC World News rounds out the lineup of BBC Worldwide Channels available to Foxtel subscribers.

DIC Signs GoFish

GoFish Corporation has teamed up with DIC Entertainment to be the exclusive online advertising representative for the global brand management company’s youth-oriented network of websites.

As part of the agreement, GoFish, an online entertainment and media company, will provide content-based on-page and broadband ads across DIC’s websites, including KewlCartoons.com, Kewlopolis.com, Trollz.com, Libertyskids.com, Goodlucktrolls.com, Dinosquad.com, Caketv.com and more.

The company will also develop online video advertising streams for



EA Boogies onto Nintendo Wii

Young girls everywhere will soon experience the rise to singing and dancing superstardom with the release of

Boogie Superstar

from the Casual Entertainment Label of Electronic Arts exclusively on the Nintendo Wii system.

Boogie Superstar

allows players to sing and dance to more than 40 chart-topping hits from popular artists, and EA will soon reveal its featured artist, a global music sensation, who will help promote the game.

The game will be released in North America and Europe this October and Asia in the following months.

Madden NFL 09

Celebrates 20th Anniversary

Sports fans will be able to enjoy the 20th anniversary edition of

Madden NFL 09

, which introduces 85 new features and enhancements, including a network-inspired broadcast presentation with commentary from Cris Collinsworth and Tom Hammond.

The popular video game also features online leagues, which give players the opportunity to compete with other fans across the country.

Madden NFL 09

, which celebrated its 20th anniversary on June 4, will hit store shelves nationwide on Aug. 12.

Executive Moves

David Levy, president of Turner Broadcasting Sales, has announced new appointments and departures for his Cartoon Network ad and consumer products sales team.

New to the team is John O’Hara, who will take on the role of executive vice president of ad sales and marketing for Cartoon Network and Adult Swim and oversee all sales efforts for the net.

Additionally, Christina Miller, previously vice president of consumer products, has been promoted to directing global strategy for Cartoon Network Enterprises.

Both executives report to Levy and Turner Animation, Young Adults & Kids Media president and COO Stuart Snyder.

Leaving Turner are Beth Goss, executive vice president of CN and Adult Swim sales, marketing and enterprises; Phyllis Ehrlich, senior vice president of CN and Adult Swim ad sales, marketing and promotions; and John Friend, senior vice president of Cartoon Network Enterprises.

Online fashion, urban and sports retailer


, part of the Extreme Group, has appointed Brian Campbell-Kearsey, former Fat Face executive, to spearhead ExtremePie’s growth plan and site development. Campbell-Kearsey, led a number of projects at Fat Face and has worked for retailers including Crombie and TK Maxx.

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