Weekly E-news, Issue #256, March 18, 2008

Disney Joins the World of Upscale Fashion for Kids The Disney Branded collection of kids’ apparel, available exclusively at Macy’s, was unveiled last week at Macy’s West Union Square in San Francisco. Featuring imaginative themes from

April 6, 2018

Disney Joins the World of Upscale Fashion for Kids


The Disney Branded collection of kids’ apparel, available exclusively at Macy’s, was unveiled last week at Macy’s West Union Square in San Francisco. Featuring imaginative themes from Disney's rich heritage of stories, characters, and art portrayed with subtle treatments, the inaugural spring collection will offer multiple wardrobe opportunities for boys and girls. The initial collections, Mickey and Never Land for boys and Wonderland for girls, bring together understated embroidery, graphics, detailing, and appliqués. The collection will be available at select Macy’s stores across the country.

"Our new Disney Branded apparel line speaks to a consumer who is looking for fashion-forward wardrobe options for their children that preserve the humor and imagination of youth," says Jim Calhoun, executive VP, global apparel, Disney Consumer Products. “When parents see this line, they’ll be struck by the magic and creativity of Disney heritage coming

through in an understated, tasteful way.”

The Mickey collection gives a subtle nod to the character that started it all with artfully embroidered Mickey icons on woven shirt pockets and cargo shorts. The essence of Peter Pan’s world comes through in the Never Land collection as Pan’s adventures are incorporated into understated elements like a captain of the seas T-shirt with embroidery and detailing or a five-pocket jean with a pirate logo on the back pocket. The Wonderland collection takes girls inside Alice’s magical journey with delicate mushroom appliqués and tea party prints on denim skimmers, a tea party dress, or a mushroom tee.

The launch of the line kicks off a series of Disney-themed events at Macy’s stores around the country. Macy’s shoppers will receive an authentic sketch of their favorite Disney Character drawn by an on-site Disney Character Artist with each purchase of $25 or more. Additionally, children will be able to attend a 30-minute “Learn to Draw” seminar taught by a Disney Character Artist.

Donna Karan, Liz Claiborne Team for Men’s Sportswear


Liz Claiborne Inc. has entered into a strategic licensing agreement with Donna Karan International to create a new collection of men's sportswear for the "better" market in the United States and Canada. Liz Claiborne currently holds the license to produce, distribute, and market DKNY Jeans and Active apparel for men, women, and juniors in the Western Hemisphere.

DKNY Men's seeks to represent the modern yet timeless sensibility of the DKNY brand. It will offer an array of product from wovens, knits, and trousers to blazers and outerwear. Price points for the line will range from $59.50 to $595. DKNY Men's will debut in department stores for fall 2008.

"We are excited to expand our successful partnership with Donna Karan International,” says William L. McComb, CEO of Liz Claiborne Inc. “The launch of DKNY in the men's better market is a major opportunity to build upon our successes with the men's DKNY Jean's business and continue to establish DKNY as a leading men's lifestyle brand. It shows our commitment to the DKNY brand, as well as our growing appetite for the men's segment in Partnered Brands."

Mark Weber, chairman and CEO of Donna Karan International, adds, "This collaboration with Liz Claiborne Inc. will allow DKNY to further develop its expanding global menswear business. It will enable us to provide our department store customers with product that combines outstanding design and high quality in the better market segment."

Dark Horse Enters Production Deal With Universal


Universal Pictures and Dark Horse Entertainment have signed a three-year production and distribution agreement that establishes a studio home for all of Dark Horse’s creative properties going forward. Under the terms of the deal, Universal would have creative access to all Dark Horse characters and properties, as well as any material that Dark Horse might acquire on its own and want to develop as a motion picture. In addition, Dark Horse would have the opportunity to distribute movies through Universal.

Universal Pictures is opening

Hellboy II: The Golden Army

, directed by Guillermo del Toro and based on Mike Mignola’s Dark Horse Comics character, on July 11, 2008.

“We’ve worked with many studios and have had several great experiences, but we are particularly happy to be joining forces with Universal Pictures in this deal,” says Dark Horse president and co-founder Mike Richardson. “We feel a real connection with their vision and the energy and creativity they bring to developing our properties. We are also excited by the option that we’ll have to independently produce our own material and distribute it through Universal; their flexibility in this collaboration is what we were looking for, and we’re glad we found it.”

“We are very much looking forward to working with Dark Horse’s talented writers and artists, and to realizing their wealth of creative content onscreen,” added Donna Langley, president of production, Universal Pictures.

Dark Horse Entertainment is represented by Endeavor and The Gotham Group.

Final ‘Harry Potter’ Book to Become Two Films


Call it the franchise that lived. Warner Brothers pictures has announced that the final book in the Harry Potter franchise,

Harry Potter and the Deathly Hallows

, will be adapted as two separate movies—

Harry Potter and the Deathly Hallows: Part 1

, to be released in November 2010, and

Harry Potter and the Deathly Hallows: Part 2

, to be released in May 2011. Both films will be directed by David Yates, who directed the last Potter film,

The Order of the Phoenix

, as well as 2008’s upcoming

The Half-Blood Prince

.

United Media’s ‘Iron Chef America’ Comes to Video Games


Software publisher Destineer has entered into partnership with licensing and syndication company United Media to publish the video game

Iron Chef America: Supreme Cuisine

exclusively for the Nintendo Wii system and Nintendo DS.

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