Weekly E-news, Issue #250, February 5, 2008

Untitled DocumentNASCAR Celebrates Daytona’s 50th with New Licensing ProgramAs the Daytona 500 nears its 50th anniversary this month, NASCAR is racing ahead with its new licensing program, serving as agent for International Speedway Corp., whic

April 6, 2018

NASCAR Celebrates Daytona’s 50th with New Licensing Program

As the Daytona 500 nears its 50th anniversary this month, NASCAR is racing ahead with its new licensing program, serving as agent for International Speedway Corp., which operates Daytona Speedway and 12 other tracks in the United States.

“We’re excited about the 50th anniversary and the launch of our licensing program with ISC,” Blake Davidson, managing director licensed products, NASCAR, told

License! Global

. “We’ve been working feverishly the past couple of months on this event, and creating the merchandising and marketing plan.” The Daytona 500 is the first major event to be held since NASCAR signed the deal with ISC last year.

Fifty licensees—from apparel to collectibles and novelties—were brought on for anniversary product, according to Davidson, with retail presence at the NASCAR.com superstore; Kroger, the official retailer of the Daytona 50th Anniversary; mass chains such as Kmart and Wal-Mart; and a special edition of QVC’s

weekly NASCAR show dedicated to the anniversary.

“Although much of the focus is on the traditional product categories, we have come up with some unique brand extensions,” says Davidson, notably a license agreement with renowned artist Thomas Kinkade, who will be creating nostalgic gallery prints celebrating Daytona’s storied history.


Hannah Montana Sets Up Shop at Wal-Mart

Wal-Mart Stores are teaming with Disney Consumer Products to create Hannah Montana Shops, already open in 750 Wal-Mart stores in the United States, with more than 140 unique Hannah Montana-inspired products.

The branded shops will offer unique assortments of Hannah Montana  products, including apparel and footwear, handbags and cosmetics, bedding, room decor, games, music, and more.

“Beginning now and continuing through the fall, parents and kids can depend on us for the best selection of Hannah Montana merchandise at the Wal-Mart price,” says Janet Bareis, marketing vice president.

Hannah Montana items available in Wal-Mart stores now include sportswear collections, T-shirts, accessories, shoes, sleepwear, makeup, fragrance, dolls, toys, board games, and electronic games for the Nintendo DS and Wii.

Speed Racer

Zooms to Lego

Lego Group announced an agreement last week with Warner Bros. Consumer Products to secure construction toy rights for the upcoming movie release

Speed Racer

, the live-action feature film adaptation of the classic TV series created by animé pioneer Tatsuo Yoshida.

Under the agreement, Lego Group will produce four constructible racing playsets under its Lego Racers brand, scheduled for release in April 2008, ahead of the film’s May 9 release. Many of the

Speed Racer

characters also will come to life in Lego minifigure form, including Speed, Racer X, Trixie, Spritle, Chim-Chim, Mom and Pops Racer, Taejo Togokhan, Snake Oiler, Gray Ghost, and Cruncher Block.

“Warner Bros. Consumer Products has partnered with Lego on



Harry Potter

, and we are excited to expand our relationship to include products based on the upcoming

Speed Racer

film,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, for Warner Bros. Consumer Products. “Lego has captured the racing excitement of the film in its own unique way.”

March Opening Eyed for Nickelodeon Theme Park

Nickelodeon and Mall of America, the country’s largest shopping and entertainment destination, will officially welcome guests to the grand opening of Nickelodeon Universe, the Mall of America’s new, rebranded theme park, on Sat., March 15, 2008. Nickelodeon Universe marks the first-ever Nickelodeon theme park in the world.

Nickelodeon Universe will feature new rides, live shows, attractions, retail, games, and entertainment themed with top-ranking network properties, including “SpongeBob SquarePants,” “Dora the Explorer,” “Go, Diego, Go!,” “Avatar: The Last Airbender,” “Danny Phantom,” “Jimmy Neutron: Boy Genius,” “The Backyardigans,” and many more. The park will also feature daily meet-and-greets with Nick characters.

 Nickelodeon will also establish its largest retail presence in the world at Mall of America, with a brand new Nick store occupying more than 4,000 square feet, offering consumers items such as branded T-shirts, souvenirs, novelties, and more.

Nickelodeon-themed rides that will be added to the seven-acre indoor theme park include the SpongeBob SquarePants Rock Bottom Plunge, Avatar Airbender, and Splat-O-Sphere.

HarperCollins’ Fisher-Price Children’s Books Hit Retail

The first four books published under the licensing deal between HarperCollins Children’s Books and Fisher-Price made their debut at retail this week. HarperCollins celebrated the launch with an event at New York City’s Toys “R” Us Times Square.

The Laugh, Smile & Learn collection teaches baby through everyday experiences, while the Animals of the Rainforest collection engages children with playful sights and sounds of the rainforest. The first four titles are

All About My Day


Ears, Nose & Toes!


The World Around Me

, and

Who Lives in the Rainforest?

The Toys “R” Us event featured two experts from Fisher-Price’s child research department—Dr. Deborah Weber and Dr. Kathleen Alfano—teaching mothers of infants and toddlers techniques for reading to their children, using the new HarperCollins books as tools.

Elmer’s Partners with Zula Patrol on Science Exploration Kits

Elmer’s Products Inc. will be creating Zula Science Exploration Kits, based on the acclaimed children’s public television show “The Zula Patrol,” aimed at kids five and up. Zula USA LLC has entered into a multiyear licensing partnership with Elmer’s. Launching in fall 2008, the interactive kits are part of a multi year licensing partnership between Zula USA and Elmer’s, and will mark the first licensed consumer products based on “The Zula Patrol.”

Each product will encourage hands-on exploration of a science topic covered in one of the episodes. Further product details will be announced at the American International Toy Fair, Feb. 17-20.

“Elmer’s is very excited to be working with ‘The Zula Patrol’ team,” says Joe Wetli, senior marketing manager of Elmer’s Products Inc. “The series’ exceptional creative content and wacky, lovable characters are an ideal match for our heralded products, which inspire kids’ curiosity through fun-and-discovery based activities. It’s a ‘win, win’ partnership for children, parents, and educators.”

Smurfs Celebrates 50th with Accessory Network Group

Animations, a division of Accessory Network Group, announced recently that it will create a full collection of Smurfs bags and accessories in celebration of the 50th anniversary of the classic Belgian blue characters. Accessory Network Group will design, manufacture, and distribute Smurfs accessories under license with Paramount Licensing and property owner Lafig Belgium.

Targeting kids, teens, and adults, Accessory Network Group will produce a coordinated collection of Smurfs products including fashion bags, backpacks, luggage, small leather goods, back-to-school, and social stationery to be sold in mid-tier, department, and specialty stores beginning fall 2008.

Louisville Slugger Takes to the Field with Game Time Systems

Hillerich & Bradsby Co.’s Louisville Slugger brand, well known for its baseball bats, has entered into a licensing partnership with Game Time Systems to lend its name to Game Time’s operations systems for professional baseball fields.

Game Time Sports Systems offers three grades of a patent-pending infield mix, four grades of infield conditioner, and pitchers’ mounds clay, all branded with the Louisville Slugger name.

"Louisville Slugger is a brand that stands for quality, technology, innovation, and market leadership for the baseball industry for more than 123 years. This licensing agreement furthers extends the power of our brand to bridge the gap between the players’ equipment and the fields they play on," says James Sass, director of product development and marketing for Game Time Systems.

Russell Athletic Named Official Supplier of NCAA Football Youth Products

A three-year partnership agreement has been approved by Russell Athletic and NCAA Football designating Russell as the Official Supplier of NCAA Football Youth Products. As part of the deal, Russell Athletic has exclusive rights to utilize NCAA Football trademarks on products sold through the Team Dealer channel. The agreement, which was coordinated by The Collegiate Licensing Company (CLC), began Jan. 1, 2008, and runs through Dec. 31, 2011.

Other deal points allow Russell to co-brand youth uniforms and corresponding apparel using collegiate team names, marks, and logos in conjunction with NCAA Football. This deal provides Russell the launching point for a Team Uniform Program that targets the pre-high school youth football market utilizing NCAA Football word marks along with team logos and mascots. The program, which has a total of 51 collegiate teams participating, is distributed through 350 of the country’s largest team dealers.    

Solo Cup Teams With Sesame Street for Product Line

Solo Cup Co., a provider of disposable foodservice products, signed a licensing agreement with Sesame Workshop to create a line of kid-friendly paper plates, bowls, and cups, expected to hit store shelves this May.

Each package of durable cups, bowls, and plates features assorted Sesame Street designs, encouraging learning and increased parent/child interaction during mealtime. Elmo appears throughout the product line.

The product rollout will be supported by a national cents-off FSI, an interactive brand Web site, in-store floor displays, shelf signs, and print advertising. Solo is expecting these new products to help grow the kids’ segment in disposable plates and cups.

IFC Nets 70 Films in Lionsgate Deal

IFC has cut a major licensing deal with Lionsgate, landing the rights to 70 of the studio’s feature films. The cable network picked up an array of Lionsgate titles, including the Academy Award-nominated

Away From Her

, the 2005 Griffin Dunne theatrical

Fierce People

, and the drama

Hard Candy

, starring Juno actress Ellen Page.

IFC also bolstered its horror library with a number of blood-spattered movies, including Saw and Hostel and their respective sequels.

While financial terms were not disclosed, the deal reportedly cost IFC more than $10 million. The pact also includes films culled from the archives of Lionsgate siblings StudioCanal, Roadside Attractions, and After Dark Films.

Paramount Licensing Names Australian Agent

International Film Group (IFG) was named the exclusive Australian licensing and merchandising agent for Paramount Licensing, and will represent Paramount’s extensive library of films including classic titles such as



Breakfast at Tiffany’s

, and

The Godfather

, and upcoming releases including

The Spiderwick Chronicles

, the new Mike Myers franchise

The Love Guru

, Gurinder Chadha’s

Angus, Thongs and Full Frontal Snogging

, and the film adaptation of the popular children’s novel

Hotel for Dogs


Under the agreement, IFG will be the Australian arm of Paramount Licensing’s international network of representatives, which was designed to stage multi-pronged licensing campaigns to capitalize upon Paramount’s portfolio of legendary films and broad range of releases. Paramount’s licensing programs extend across a broad range of categories, including publishing, film-clip licensing (including advertising and promotional campaigns), and merchandise ranging from all hard and soft goods, categories including toys and games, apparel, accessories, collectibles, stationery, and packaged goods.

Penguin to Produce ‘Animalia’ Books and Products

Animalia Productions, PorchLight Entertainment, and Penguin have entered into an international licensing agreement for “Animalia,” the international TV series (aired in the United States on PBS Kids Go! and in the UK on BBC1). Penguin, publisher of the original bestseller by Graeme Base on which the TV program is based, will develop and publish an array of products based on the property, including storybooks, activity and coloring books, readers, and novelty books.

Penguin also will publish educational books that expand on the curriculum material developed for the PBS Kids Go! broadcast. The first products of this multi year agreement are expected to be available at retail stores in the United States from Fall, and from August in Australia and New Zealand.

“We are delighted to be working with Penguin on this new publishing program for ‘Animalia,’” says executive producer Ewan Burnett. “Having published the original book for over 20 years, Penguin is the natural partner for this distinctive brand. We are excited about taking our signature characters and stories into a whole new range of books.”

WWE Builds Brand with Boutiques

World Wrestling Entertainment is pushing a boutique merchandising strategy to retail nationally in 2008, following retailer F.Y.E.’s success with the concept.

In the promotional boutiques, multiple lines of WWE items are displayed together, including DVDs, videogames, toys, apparel, and posters. Installations will be built around March 25 releases “Triple H: The King of Kings,” “The Greatest Superstars of Wrestlemania,” and “No Way Out 2008.”

Throughout this year, WWE will pitch mass merchants, electronics stores and grocers, as well as specialty outlets such as F.Y.E., to build the boutique sections within stores. They are not designed to be permanent installations, but rather promotional vehicles to help make events out of the release of WWE’s latest DVDs, which are distributed through Genius Products.

Esprit To Introduce Large-Format Stores, New Products in India

European casual-wear premium brand Esprit is gearing up to introduce new product categories in India, to be showcased in several new large-format stores. The company is launching its sportswear, home furnishing, footwear, and cosmetics range, in a bid to position itself as a lifestyle brand.

At present, Esprit has one large-format store in Select CityWalk mall in Delhi. The brand is looking at opening 10 to 15 large format stores (in the range of 8,000-15,000 square feet) by 2010. The $5 billion brand entered India in 2005 through a licensing agreement with Madura Garments and is expecting to break even this fiscal year.

Additionally, EDC—the youth brand from the Esprit umbrella that was launched last year in the domestic market—registered 40 percent growth globally and has become a $1 billion brand. The company plans to launch 10 exclusive brand outlets for EDC by the year-end and will roll out 50 EDC stores in three years. Currently, Esprit operates five standalone EDC stores.

H&M Bucks Trend with Strong Results

Fashion retailer H&M reported strong increases in sales and profits for the year to Nov. 30, 2007. Sales, excluding VAT, for the group were $12.3 billion, an increase of 15 percent in 2006. The like-for-like sales increase was 5 percent. Profit rose by 21 percent to $3 billion from $2.5 billion. Final-quarter sales excluding VAT, were $3.6 billion, up 17 percent from the 2006 figure of $3.1 billion.

The business plans to open 190 stores in the current financial year, including franchise stores in Egypt, Saudi Arabia, Bahrain, and Oman in 2008. The first stores in Russia are set to open in 2009.

Reeltime, Nelvana Strike Deal for Video-On-Demand


, the video-on-demand Internet television network, announced at January’s National Association of Television Program Executives Conference that it has entered into an agreement with Nelvana Enterprises, a Canadian-based distributor of children’s animated programming, for the video-on-demand rights to episodes from its extensive kids’ content library.

Nelvana Enterprises, which is owned by Corus Entertainment Inc. has a library of television properties including “Rupert,” “Babar,” “Franklin,” “Rolie Polie Olie,” and “The Berenstain Bears.”

Among the titles from Nelvana’s library that will be available on ReelTime.com are “Jacob Two-Two,” “My Dad the Rock Star,” “Ned’s Newt,” “Stickin’ Around,” “Tales from the Cryptkeeper,” “Moville Mysteries,” “Cadillacs and Dinosaurs,” “Flying Rhino Junior High,” “Dumb Bunnies,” “Jim Lee’s WildC.A.T.S.,” “Elliot Moose,” and “Marvin the Tap-Dancing Horse.” The majority of titles are available for viewing now.

m4e AG Signs Licensing and Merchandising Deal With NHL

The Gruenwald, Germany-based brand management and media company m4e AG signed an extensive deal regarding licensing and merchandising with the National Hockey League.

Besides the German Football Association, its national teams, and its mascot, “Paule,” m4e AG is also licensing and merchandising agent for the 100-year anniversary program of the International Ice Hockey Federation, the governing body of international ice hockey and inline hockey.

Luxottica Extends Eyewear Deal with Chanel

The Italian eyeglass manufacturer Luxottica announced last week the extension of its brand licensing agreement with Chanel. Luxottica has been making and distributing Chanel sunglasses and optical frames since 1999, and the new agreement runs three years with an option for another three. Financial terms were not announced.

Luxottica’s marketing director Antonio Miyakawa said the deal solidifies the Italian company’s leadership in the luxury end of the market.

The arrangement is focused on exclusivity, with the Chanel brand to be offered to 4 percent of the optical shop market worldwide, just a fraction of Luxottica’s reach, Miyakawa said.

Luxottica, the largest eyewear manufacturer in the world by sales, also produces sunglasses under the Ray-Ban brand and recently completed the purchase of Oakley.

HIT Entertainment Partners with Turner International in India

HIT Entertainment has joined forces with Turner International in India in a strategic partnership that extends the existing association of television rights to include licensing of preschool properties “Bob the Builder” and “Thomas and Friends.” The shows are aired on Turner’s kids’ channel Cartoon Network.

The licensing rights for “Thomas and Friends” and “Bob the Builder” cover apparel and accessories, stationery, toys and games, and will be handled through Cartoon Network Enterprises, the licensing and merchandising division of Cartoon Network.

Antonio Huab, vice president, Asia HIT Entertainment, says, “India is an important and growing market for HIT, and Cartoon Network offers a perfect broadcast and merchandise licensing partner for HIT’s properties.”

Adds Jiggy George, executive director of Cartoon Network Enterprises, India and South Asia, “Preschool is a critical segment for us both on the network and on the licensing front. The shows are already a huge hit on our channels and given our expertise and success with promoting products based on television series, we aim to make ‘Thomas and Friends’ and ‘Bob the Builder’ products a must-have for Indian consumers.”

Kool-Aid, Reebok Sign Footwear and Apparel Deal

Kraft Foods Inc.’s Kool-Aid brand will develop a complete collection of footwear and apparel in conjunction with Reebok.

The Reebok Kool-Aid Collection includes Instant Classics, Rebook Pro Legacy low-top shoes with the fruity scents of Kool-Aid built in with scent-infused sock liners. The sneakers come in six bright colors including Kool-Aid flavor favorites like grape, cherry, orange, lemon-lime, and strawberry. The sole of the shoe also features the Kool-Aid logo and the brand’s iconic Kool-Aid Man. 

The Reebok Kool-Aid Collection’s Instant Classics were introduced last Friday at specialty footwear retailers across the United States and Canada, with additional Reebok Kool-Aid shoes and apparel to follow in April 2008. Scent-free apparel items will include T-shirts, hats, and hoodies. The deal was secured and negotiated by Kraft’s licensing agency, IMC Licensing.

Brainy Baby Joins with Cold Fusion

New entertainment licensing firm Cold Fusion Entertainment last week announced an exclusive, worldwide licensing agreement with Brainy Baby, the developer and manufacturer of children’s DVD and video products.

Under the agreement, Cold Fusion will identify and secure licensing opportunities for the award-winning Brainy Baby trademark on an exclusive and worldwide basis, as well as increase retail distribution of these new opportunities beyond specialty stores and into mass-markets merchants. Additionally, Cold Fusion will provide Brainy Baby with an integrated marketing support infrastructure, to include advertising, sales, public relations, and product development, which will supplement Brainy Baby’s existing internal and external teams. Cold Fusion is currently speaking with leading companies in the children’s toy, book, and apparel sectors.



Magazine Extends into Stationery


magazine and Gartner Studios signed a licensing agreement to develop a line of


wedding stationery for the DIY bride.



Wedding Collection includes print-your-own wedding invitations, programs, save-the-date cards, place cards, favor boxes, and other wedding stationery. Reflecting the creative and stylish design ideas of the editors of


magazine, the collection also includes tips from the editors on etiquette, wedding themes, and other helpful advice the bride-to-be can use to make her wedding unique.   



Wedding Collection will first be offered in ivory, black and white, and chocolate. New designs and colors will be introduced in April, fall, and holiday 2008.

To launch this premiere collection,


signed an exclusive license with Gartner Studios, the leading imprintable stationery company. 

Additional products under consideration include wedding accessories, partyware, and ceremony and reception flowers.

License! Global

Challenge Heads to Bologna Book Fair

In partnership with

License! Global

magazine, the Bologna Children’s Book Fair will launch a new contest to showcase the publishing property with the highest merchandising potential. Comic books, manga, children’s books, novels, and other published works can be entered. The only restriction is that the property has not yet had a licensing program.

License! Global

’s editorial staff will pre-select a shortlist of entries among all the properties submitted on the online service of the TV/Film & Licensing Rights Centre.

These entries will be showcased during a session to be held during the Fair and presented to an International Jury of licensing industry leaders who will pick a Grand Prize winner, receiving media attention and professional advice on how to develop the property. As part of the prize, Licensing International Expo will award the Grand Prize winner with a free stand at Licensing International 2008 in New York in June and will be written up in

License! Global


For more information, and to enter a submission, click



Gelert Takes On Licenses from Cool Brands

Family camping brand Gelert, one of the UK’s biggest outdoor brands—and with a European headquarters in Holland—has picked up brands and licenses following the demise of Cool Brands.

Gelert has signed five-year UK license deals for Granada Ventures’ preschool Numberjacks for wheeled toys, equipment and accessories; and for cycles, equipment and accessories for Canadian property Kidcool. It has also bought the Higear, Serious, and Canyon brands from Cool Brands.

Exhibiting at last week’s London Toy Fair, chairman Alastair Langdon told

License Global!

: “There are synergies between our existing customers on the high street and those of our new licenses. We are targeting sales of £10 million of cycle sales in year one. And there is the potential at a later stage to take the brands into Europe through our European structure.”

JJB Clears Way for Nike Umbro Deal

UK sports retailer JJB has cleared the way for the £285 million Nike takeover of football brand Umbro, in which it is the second biggest shareholder after rival retailer Sports Direct.

Sports Direct has already given the deal the go-ahead, and the UK’s Competition Commission is not investigating the deal. 

Woolworth Reshuffles Amid Loan Deal

Troubled UK retailer Woolworth has strengthened its management team at the same time it has secured new financing.

Steve Lewis, managing director of retail and distribution is adding EUK, which distributes DVDs and CDs to supermarkets, to his responsibilities. Simon Turner, formerly working in Tesco’s international operations, joins the business as retail and distribution operations director.

Meanwhile, the business is reported to have secured up to £385 million of loans against the EUK business.

France 3 Takes On ‘Genie in the House’

Series one and two of “Genie in the House,” the Moi j’aime la télévision/Helion Pictures live-action comedy series for Nickelodeon UK and French broadcaster Canal J, has been acquired by France 3.

Worldwide rights through AB Distribution, and worldwide DVD rights, through Anglo-French distributor Happy Audience, are available and will be at MipTV in April.

It already has broadcast deals with RTBF in Belgium, SIC in Portugal, Antena 3 in Spain, MNet Africa, CTC Network in Russia and CIS, plus Italy, Australia, New Zealand, and Asia. The half-hour comedy series for a family audience series has now sold into more than 80 territories worldwide.

Gaumont Acquires Alphanim

French film studio Gaumont has diversified into television production with the acquisition of animation producer Alphanim. The acquisition was financed through a bank loan of 24 million euros from BNP Paribas and Natixis.

Alphanim’s catalog of more than 1,200 episodes includes “Galactik Football,” “Hairy Scary,” Alphanim’s first 3D series (and winner of the 2007 MIPCOM Junior/

License Global

Licensing Challenge), and the studio’s first feature,

Franklin and the Turtle Lake Treasure


Delta Galil USA Named New Licensing Partner for Avia

Athletic footwear and apparel company American Sporting Goods named Delta Galil USA the official licensee for Avia inner/undergarments, socks, and activewear for women, and performance innerwear and socks for men.

“Delta Galil USA is extremely excited about joining forces with ASG on the Avia brand,” says Tom Witthuhn, CEO of Delta Galil USA. “The momentum behind Avia is building and we feel that we are uniquely positioned to add to the brand’s market strength through innovative product that delivers on the Avia promise of both fashion and performance.”

As one of the world’s largest producers of seamless garments, Delta Galil USA will utilize this technology in select styles for Avia including tops and bottoms in the activewear line. The entire collection of styles from Delta Galil for Avia will be available at retailers nationwide beginning in early fall 2008.  


V&A Gets the Jewelry Bug

V&A’s latest licensing deal is the Inspired Collection from Ancestors Group comprising jewelry inspired by the collections of the Victoria and Albert Museum, London, including designs by young jewelers.

Each piece of jewelry in the 300-piece range is supported by stories and pictures of the original pieces from which the inspiration was taken. The museum’s jewelry gallery reopens following renovation in May 2008 as The William and Judith Bollinger Jewelry Gallery.

This is the second V&A jewelry collection from Ancestors. Royalties from sales of the products are covenanted to the V&A.

CBeebies’ ‘The Large Family’ Goes to DVD

The first DVD release from CBeebies’ “The Large Family” goes on release in April from BBC Worldwide.

Based on the best-selling books by Jill Murphy—more than 4.8 million books sold to date—“The Large Family” DVD features nine episodes chronicling the domestic chaos of an all-too-human elephant family.

BRB Takes ‘Angus & Cheryl’ to NATPE

Spanish BRB Internacional is taking the first season’s episodes of animated series “Angus & Cheryl” to NATPE in Las Vegas. The show is currently aired by Nickelodeon throughout Latin America and France and 5th Channel in Russia. It will premiere on RTL2 in Germany this month and on UCV TV in Chile shortly.

Nickelodeon will start broadcasting the series in Italy next autumn. The network also has the cable and satellite TV rights for Spain, Portugal, Belgium, Luxembourg, Scandinavia, Switzerland, and Holland. Public TV channels that own broadcast rights to the series are Radio Canada throughout most of Canada and France 3. Universal Pictures International Entertainment has acquired the mobile rights for the UK and the Republic of Ireland.

Produced by the Catalonian company Screen 21, in co-production with BRB Internacional, Televisió de Catalunya y Tuba Entertainment, the series has been specifically designed to adapt to all new platforms including mobile cell phones, VOD, IPTV, videogames, and virtual communities.

SBL Signs Valencia

As the Action Sports Retail show came to a close last week, SB Licensing (SBL) announced an agreement to represent Valencia Sport Group Inc. in licensing its brands SixSixOne, Royal, and Sunline. Mick Mankowski, president of SBL, says, “These are core brands in a very hot market sector, and we are very pleased to represent this company.”

TRMG Reappointed for

England Rugby


Publisher TRMG has been reappointed to produce and publish the Rugby Football Union’s (RFU) official

England Rugby

magazine, continuing a six-year relationship. Copyright Promotions Sport (CPS) brokered the deal.

Says Chris Protheroe, managing director of CPS: “TRMG has done a great job with the

England Rugby

magazine reflected by the RFU’s decision to renew. The deal reflects our desire to form long-term partnerships with licensees, where possible. TRMG is a mainstay of the

England Rugby


England Rugby: The Official Magazine

is a quarterly magazine with a circulation of 40,000.

Symbiote Studios Licenses Cartoon, Game Characters Sam and Max

Symbiote Studios LLC, a leading manufacturer and distributor of a broad range of statues and high-end collectibles, has been awarded the license for Sam & Max, the popular videogame series by creator Steve Purcell. Sam & Max have appeared in comics, video games and an animated TV series coming soon to DVD.

Sam & Max are currently appearing in an episodic game series, which can be found at


. Symbiote Studios will be developing urban vinyl figures and statues for the Sam & Max license.

Executive Moves

Paul Zacks will lead the South African office of Global Brands Group as general manager. In this capacity, Zacks will be responsible for building business and expanding licensing activity across the company’s brand portfolio by working closely with retailers and manufacturers.

Keith Lowenadler and PJ Pierce have joined CBS Consumer Products. Lowenadler joins the company as vice president, creative. He will create merchandising programs for CBS’s primetime and classic properties. Pierce comes to the company as director of licensing. He will be responsible for developing strategic branded licensing partnerships in apparel, accessories, and related categories.

Turner Entertainment Networks Asia Inc.

appointed Dulce Lim Chen vice president, Asia Pacific, of Cartoon Network Enterprises. Lim Chen assumes responsibility for driving Cartoon Network’s various licensing programs in 14 countries across the region.

Tomas Silva joined Rive Gauche Television’s sales team as a Latin American sales advisor. Silva will work with the company’s new sales executive, Robby Amar, to expand Rive Gauche’s presence throughout territories in Latin America.

FremantleMedia Enterprises and FremantleMedia Latin America promoted Jack Alfandary to senior vice president licensing and new business development. As in his previous position of vice president, Alfandary will pursue sponsorship, licensing, and digital activity throughout Latin America and the Spanish-speaking United States for FremantleMedia brands.

Licensing agent Courtney Davis Inc. announced that Sam Abell has assumed the role of president at the art agency. Abell will continue to expand and enhance the licensed products of the company’s leading artists as well as identify select artists to bring on board.

Egmont UK’s Dawn Cordy is moving from her role as director of Egmont Magazines to become innovations director and HR partner of Egmont’s International division. She will be replaced by Debbie Cook, currently commercial director at Egmont Magazines.

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