April 6, 2018
Cartoon Network’s hit property, “Ben 10¸” celebrates the release of its first live-action movie with the opening of a boutique at Toys “R” Us Times Square. The boutique, which will be open from now through Nov. 30, will offer the largest selection of Ben 10 action figures, role-play toys, games, DVDs, video games, and apparel based on the series.
The Ben 10 boutique is opening during an exciting time for Ben 10. The brand celebrates its first-ever live-action adventure,
Ben 10: Race Against Time
, with its broadcast debut on Cartoon Network on Nov. 21. Also this holiday season, toy partner Bandai America unleashes a full line of toys and action figures based on the series, along with the first-ever interactive game, Ben 10: Protector of Earth, from partner D3Publisher of America, available for the Wii home video game system, PlayStation2 computer entertainment system, Nintendo DS portable handheld system, and PSP system.
Marvel Elevates ConsumerElectronics Focus
Marvel Entertainment Inc. is expanding its focus in the consumer electronics category, working with partners Moose Mountain, KIDdesigns, Sakar, and VTech to create new, innovative product lines featuring Marvel’s popular Super Heroes.
Among the New products from Marvel’s consumer electronics licensees:
• Moose Mountain is creating a line of electronic arcade games for the home that will feature Marvel Heroes as well as characters from the upcoming
• KIDdesigns is creating educational systems featuring interactive DVD technology to promote learning and fun, as well as walkie-talkies. Kid Designs’ products will feature Spider-Man and characters based on the upcoming
• Sakar is expanding into new categories with Marvel, creating cameras, spy gear, flashlights, MP3 players, portable CD players, boom boxes, walkie-talkies, binoculars, and telescopes featuring Spider-Man as well as characters based on the upcoming
Barbie Goes High Style with Patricia Field
Famed fashion stylist Patricia Field and the world’s No. 1 fashion-themed doll Barbie join fashionable forces to introduce Barbie by Patricia Field, a first-ever, cutting-edge collection of Barbie-inspired adult women’s apparel, accessories, and handbags. The new collection, which includes sportswear, vintage-inspired dresses, signature jewelry, and handbags, is available now at Macy’s East, Hot Topic stores, and the House of Field boutique in downtown New York. The collection is comprised of two different women’s contemporary lines—Barbie Luxe by Patricia Field, available exclusively at Macy’s East, and Junior’s Barbie Wear by Patricia Field, available at Hot Topic. Both lines are available at Field’s boutique and balance Field’s inventive, fun style with the timeless sophistication of Barbie.
New Licensees for “Planet Earth.” in '08
The Joester Loria Group is launching an integrated licensing and merchandising program in the United States and Canada for BBC Worldwide’s Emmy award-winning production, “Planet Earth.” Licensing partners and products launching in spring 2008 include:
• American Greetings: social expressions/gift wrap and greeting cards, calendars, and party paper goods
• Accessory Network: bags/backpacks, stationery/BTS products, headwear, cold weather and umbrellas
• C-Life Group: girl’s and boy’s T-shirts and knit tops
• Central Mills/Canadian Group: puzzles
• Freeze: men’s and women’s T-shirts, knit tops, and sweatshirts
• Imagination Games: games—DVD, skill, action, board, and card games
• Modern Publishing: children’s coloring and activity books, educational workbooks, flashcards
• Planet Toys: plush, playsets, Scientific Explorer toys
• SGI Apparel Group: children’s sleepwear
• SG Footwear: children’s and adult footwear
• Scholastic: children’s storybooks.
Toys “R” Us Issues New Product Safety Guidelines
In preparation for the kickoff of the holiday shopping season, Toys “R” Us Inc. reiterated its uncompromising commitment to the safety of the children and families it serves. The company also identified additional measures it has taken to further strengthen its strong quality-assurance standards and provide parents with important information about product safety. These measures include:
• The “No Quibble” Return Policy for Recalled Products. The company believes when a product is recalled, the most important thing is to get that product out of children’s hands. To that end, Toys “R” Us has instituted a “no quibble” policy when it comes to product recalls. This means all Toys “R” Us stores nationwide will take back recalled product whether it was purchased at Toys “R” Us or not—with or without a receipt.
• Additional Testing Requirements for Manufacturers. Toys “R” Us has sent updated safety assurance protocols to each of its manufacturers and notified them that the company now requires them to test every product shipment sent to Toys “R” Us stores. While mandatory testing of products has always been required, the company believes that it was not happening frequently enough.
• Continued Support for Legislation. For several months, Toys “R” Us has been working in partnership with federal legislators to advocate for more funding and staffing for the Consumer Product Safety Commission. The company also advocates the introduction of production code stamping of products so retailers and consumers can easily identify specific recalled items.
• Zero Tolerance Policy for Potentially Unsafe Product. As a global toy retailer, if, at any point, Toys “R” Us finds a product in any of its operations worldwide that does not meet the company’s high safety standards, it takes immediate and decisive action to remove this product from all its stores. Toys “R” Us believes it should always act on behalf of the consumer, regardless of whether a product recall has been announced, while manufacturers and regulators determine the need for official action.
In addition, Toys “R” Us announced that it has made further updates to the information on its recently launched safety website,www.Toysrus.com/Safety
Sesame Names Canadian Licensing Rep
Sesame Workshop has appointed Toronto’s The Licensing Shop Inc. as its licensing and merchandising representative in Canada beginning January 2008. Sesame Workshop’s licensing categories in Canada include toys, games, apparel, publishing, home video/DVD, arts/crafts, souvenir, youth furniture, party goods, gifts, bath decor and accessories, health and beauty aids, stationery, and healthy foods. “Canada has been an incredible marketplace for Sesame products ever since the first season of Sesame Street aired in 1969,” says Hunter Heller, Sesame Workshop’s assistant vice president, international licensing. “The team behind The Licensing Shop demonstrates an impressive history of representing children’s entertainment licensing rights. Their expertise, coupled with in-depth knowledge of the Canadian licensing and retail landscape, will continue to help build and strengthen the Sesame brand.”
MDI Adds Hershey Brands to Portfolio
Lotteries will soon experience sweet returns on their investment now that MDI, a wholly owned subsidiary of Scientific Games Corp., has added 21 of America's favorite brands from The Hershey Company's line of products to its line of lottery products. The new games will draw on the candies' vivid colors, packaging, imagery, and even scents. MDI/Scientific Games plan to have scratch tickets for these brands in stores by Jan. 1: Hershey's, Hershey's Kisses, Hershey's Kissables, Reese's, Reese's Pieces, Twizzlers, Jolly Rancher, Mounds, Almond Joy, Hershey's S'Mores, Ice Breakers, York, Whoppers, Milk Duds, Heath, Zero, Bubble Yum, Take 5, PayDay, Good & Plenty, and Good & Fruity. MDI's alliance with Hershey is a multiyear, exclusive licensing agreement that gives lotteries special rights to use official product logos, artwork, trademarks, and more to effectively market its products. The games will be rolled out first in the United States, with plans to enter the Canadian lottery market later.
Target Entertainment Readies
Launching for holiday 2008, Target Entertainment’s live-action film
is expected to have broad licensing appeal with segments including girls aged 4 to 9 (toys, plush, dolls, publishing, apparel such as night wear, hosiery, toiletries, greetings, confectionaries); boys 4 to 9 (vehicles, publishing); and women (social expressions/stationery, tableware, linens). Expected events for 2008 include the Macy’s Thanksgiving Day Parade and the Christmas tree lighting in New York’s Rockefeller Center.
Coffee with a Kick from Jackie Chan
Jackie Chan’s Café, the coffee-shop venture of the international movie star that is part-owned by Bridgeville, Pa.-basedHometown Coffee Co.
, has expanded into Mainland China.
Three new Jackie Chan’s locations have opened within the past month, including shops in Beijing’s high-tech center and in Hong Kong.
Jackie Chan’s was launched in July 2006, with its first stores opening in the Philippines, where licensing agreements called for a total of 20 locations. But the company has eyed expansion throughout Asia from the start, seeking to leverage the star power of Chan, whose good-natured brand of comedic action films have made him one of the best-known performers in the world.
Hometown Coffee supplies the coffee beans for Jackie Chan’s and also provided retail branding and licensing for the venture.
Mission City Press Taps DIC for Children's Bible
Mission City Press has named DIC Entertainment worldwide licensing agent for all of the merchandise and interactive content based on its best-selling children’s bible,
The Beginner’s Bible
, excluding publishing.
DIC will develop a broad-based consumer products program for
The Beginner’s Bible
, which will include the rollout of toys, apparel, accessories, and a Web community. The program will primarily focus on children aged 2 to 5 years old, with a secondary market of parents and grandparents. The program will be supported by a comprehensive national marketing and promotional campaign.
New Direction for Sharper Image
Sharper Image Corp.
will put its brand on a line of global positioning system receivers, which should go on sale next year. The deal is withPolaris Media Research Inc.
, which makes and sells GPS devices. GPS devices sold with the Sharper Image brand will be made in South Korea byUbistar
. The devices will also play music and games.
Greg Norman Collection Tees Off in India
The Greg Norman Collection made its debut in the Indian retail market through the opening of an exclusive brand store in Gurgaon. Greg Norman Collection is a leader in golf-inspired apparel and accessories targeting active, sophisticated men and women. The brand sells from over 21 countries around the world.
The company plans to set up 10 exclusive Greg Norman Collection outlets by July next year and take the number to 50 in the next five years.
“Dragon” Fires Up Interest, Signing First Licensee
Scholastic Media signed on its first licensee for preschool series “Dragon” based on the books of Dav Pilkey. Aurora World Inc. was named as exclusive plush licensee with plans to create plush in various sizes, backpacks, and pillows as well as its mini-pet carriers. The Dragon plush line will debut at specialty gift and retail outlets in early 2008. Scholastic is currently seeking licensees in additional categories such as apparel, footwear, games, and interactive. The series was recently picked up for its second season on qubo.
Partners Sign On for Two Benton Properties
CopCorp Licensing launched programs for two new Jim Benton properties, Meany Doodles and Total Trouble. Meany Doodles is a new attitude humor property starring a little girl who is always in a bad mood. Benton describes Meany Doodles as the Unofficial International Spokesperson for the Perpetually Irritable with humor designed to appeal to girls in their tweens and up. Several licensees are on board to support the property including Accessory Network for stationery, backpacks, and small leather goods; Blackjack for T-shirts; Briefly Stated for junior sleepwear; C&D Visionary for buttons, stickers, keychains, and other small items; and HYP for hosiery. Boy-oriented Total Trouble has attracted its first partner Thunder Creek for men’s, young men’s, and boys T-shirts. Total Trouble is the cartoon personification and unabashed celebration of the feisty “troublemaker” attitude that shows up in every little boy (and many grown men) from time to time.
K’NEX Partners with Tomy
K’NEX Brands awarded French distribution rights to Tomy with a preview of the 2008 French line to debut at the “Preshows Jouets & Jeux” in Deauville, Nov. 19 to 24. Tomy’s new relationship with K’NEX provides the company with further expansion plans within the construction category and strengthens its presence in France and broadens its relationship with key retailers. The agreement, which goes into effect Jan. 1, 2008, includes K’NEX and KID K’NEX branded building sets.
HIT Entertainment Deal to Expand Distribution
HIT Entertainment tapped thePlatform, a “white-label” broadband publishing company to manage the back-end video platform for brand specific Web channels and the syndication of its children’s videos to other destination Web sites in multiple countries around the world. thePlatform launched video on the Thomas & Friends site in the United States in late October and saw more than 3 million streams in the first two weeks. The rollout of video on other sites such as Angelina Ballerina, Barney, Bob the Builder, and Fireman Sam will continue through 2008. In addition, thePlatform will manage and publish online video for other HIT Entertainment properties such as Guinness World Records.
360ep To Support Couture Pet Brand
360ep Inc. is going to the dogs, signing on as the agency of record for Fifi & Romeo. The pet apparel and accessories brand was created by Hollywood costume designer Yana Syrkin a decade ago and has been popular ever since with trendsetters and social dignitaries. Syrkin’s ultimate vision is to develop Fifi & Romeo into an international couture house of products for pets and people that promote a world of “Funky Elegance” with fresh, colorful designs that “cuddle your life.”
360ep will be working to expand the company’s retail presence by expanding the number of boutique stores in the United States and growing its licensing presence. 360ep will also be seeking partners in hotel, airline, and other service industries.
Trekkies Can Tee Off with High-Tech Putter
CBS Consumer Products licensed its Star Trek Enterprise starship design to Golfsmith International with the U.S.S. Enterprise NCC-1701 high-tech putter available at its 74 stores, catalogs, and at www.golfsmith.com. The putter has an appearance that is very similar to the design of the Enterprise, due mainly to the two heavy tubular weights placed behind the heel and toe of the lightweight putter blade. Golfsmith will also sell a specially designed limited-edition version of the putter that will include unique graphic details, a wall-mount fixture, and display-quality packaging. Only 1,701 of the limited edition putters will be produced, and each will be specifically numbered. NCC-1701 is the official ship registry number of the U.S.S. Enterprise.
New Game Promotes Horseplay
D3Publisher of America Inc. shipped Horse Life, a Nintendo DS game that immerses players in the equestrian world by putting a horse right inside of their DS. Players must use the touchscreen and microphone to keep their horse happy and fit by feeding them, cleaning their stall, and riding them. Most importantly, players will put their training to the test by participating in national and international competitions to earn prestige and money to become a great champion.
IMC Adds ROUSH to Client Portfolio
IMC Licensing will represent ROUSH Performance Products, Inc. with plans to develop a licensing program to support the company?s line of automotive parts, vehicles and crate engines.
Daisy Kline joined Scholastic Media as director of marketing & brand management, where she will be responsible for overseeing all marketing initiatives and brand strategies for Scholastic Media properties, including Clifford The Big Red Dog, Goosebumps, WordGirl, I SPY, The Magic School Bus, and Dragon for the multimedia and consumer products arena. Rachel Bader has been promoted to director of consumer products, responsible for selling and managing the extension of all Scholastic Media properties, trademarks, and brands, into the manufacturing, licensing, and promotion communities. She joined Scholastic in 2002 as a consultant working on online marketing efforts for Book Clubs before becoming manager of consumer products.
Access Licensing Group (ALG), a new, fully integrated brand management and licensing agency based in Los Angeles, officially opened for business. ALG will strategically focus on the best new business opportunities for the North American market, working primarily with sports, lifestyle, and entertainment brands.
Parthenon Joins Entara
UK-based producer and distributor of factual and children’s programming Parthenon Entertainment has joined forces with entertainment rights business Entara in the portfolio of private equity group Arkaga Fund. The program libraries of both companies, with combined revenues of £8 million and a presence in the UK, United States, and Germany, will be represented worldwide by Parthenon Entertainment. “Over the coming year all the activity of the business will pass to Parthenon while Entara will remain the owner of the rights,” says David Cardwell, chairman of Entara and now also chairman of Parthenon Entertainment told License! Global.
Carl Hall, founder and managing director of Parthenon Entertainment will become chief executive of the new group. Theresa Plummer-Andrews will be non-executive director of Entara and Parthenon Entertainment. Regis Brown, former executive vice president at Entara, will join Parthenon Entertainment as president of Parthenon Kids and will oversee all Parthenon Kid’s children’s properties as well as those previously handled by Entara. Brown is also on the board of Entara.
Entara’s portfolio of children’s brands includes “The Magic Roundabout,” “Those Scurvy Rascals,” and “Jakers! The Adventures of Piggley Winks.” Entara is also the third-party agent for teenager online community Habbo.
German Brands Scoop LIMA Awards
The German licensing industry named its top players in the LIMA Germany awards last week with German property Die Wildren Kerle scooping the overall best license of the year award.
Other winners were:
Promotion of the Year: “Germany’s Next Top Model” promotion with Maybelline Jade
License Product of the Year: Tabaluga Credit Card, VISA
Retailer of the Year: Happy Toys and Plus Warenhandelsgesellschaft
Licensor/Agency of the Year: Copyright Promotions
Licensee of the Year: Panini Verlags
Brand/VIP/Sport Brand of the Year: Tokio Hotel
Kidz Signs Little Ewe for New Direction
Kidz Entertainment has acquired rights for the design-led property Little Ewe. In a deal brokered with Rob Corney of Bulldog Licensing, Kidz will represent Little Ewe in the Nordic region and throughout Eastern Europe.
The acquisition puts Kidz into the gifts market for the first time, which is a new direction for the rapidly expanding Copenhagen based company.
Aardman Campaign Challenges Creature Comforts
Aardman Animations has joined up with UK charity Leonard Cheshire Disability in an advertising campaign that challenges attitudes toward disability. Called “Creature Discomforts,” the awareness campaign is based on the Creature Comforts series but features the characters with disabilities, combined with the real voices and experiences of disabled people. The campaign will be used in print media, online at bus stops and on the Tube in London. In January the animations will be aired on ITV.
De La Rue Delivers Secure Solution to FA
The England Three Lions Crest is being secured with a brand licensing solution from De La Rue for the UK and Europe. The system incorporates a hologram with a secure online track and trace system. The FA’s own holograms will be originated and manufactured in the UK, then shipped to licensees and applied to hang tags and packaging of all England merchandise.
De La Rue’s solution means that The FA’s brand is protected against threats from counterfeiting, gray market distribution, and piracy. Each licensed product is effectively given a “license plate,” allowing it to be tracked and verified as genuine England product anywhere in the world.
The system also provides a strong deterrent to royalty fraud as underreporting becomes highly visible and out-of-territory sales are easily traceable.
In other news, Parragon Books has reported record sell-in of the Official England Annual 2008. In an agreement brokered by Copyright Promotions Sport on behalf of the FA, Parragon was awarded the official England children’s and event publishing rights earlier in the year. Made up of five sections and written specifically for young football fans,
The Official England Annual 2008
covers everything from football skills to player profiles with a section devoted to the new Wembley stadium, and history of the game.
HIT Signs Up RES and ARC
HIT Entertainment signed two key partnerships for its theme parks and attractions business. Ride Entertainment Systems (“RES”) of Maryland has been appointed strategic development partner for North America and Amusement Rides Consultants (“ARC”), based in The Netherlands, has been appointed as partner for the rest of the world.
RES and ARC will manage the sales, design, sourcing, and manufacturing of ride systems for all HIT brands and work closely with HIT’s brand, marketing, and design teams.
Imira Entertainment Grows in Asia
Spanish production and distribution business Imira Entertainment—formerly Icon Animation—has signed a number of new deals in Asia.
“Rat Man,” from Imira’s third-party slate, has sold to HBO Family Channel Asia as part of a pan-Asia agreement. In addition, all TV and Home Video and VOD rights to Olympics-themed “Go! Go! Pig” for Taiwan, which Imira also represents third-party, have been picked up by Taiwan’s Power International Group.
Also in Asia, the Imira Entertainment-produced popular healthy-eating series “Vitaminix” has been acquired by free TV channel RTM in Malaysia. International hit series “Lola & Virginia” continues to extend its presence in Asia through a licensing and merchandising agreement with Empire International for Southeast Asia that includes the Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Taiwan.
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