Deal Furnishes Opportunity for Better Home and Gardens
Meredith Corporation inked an agreement with Universal Furniture Internationalfor a line of Better Home and Gardens wooden furniture and upholstered productsfor living rooms, bedrooms, and dining rooms at mid- to upper-middle pricepoints. The new line will feature three collections: traditional, cottage, andtransitional, and will be available primarily through furniture dealers in fall2007.
Pepsi Refreshes Brand with International Licensee
Bradford Licensing Associates, the international licensing agent for PepsiCoInc., continues to grow the international business for the soft drink maker,signing a deal via Pepsi subagent Interasia Licensing Agency. Jordone willcreate polo Ts, T-shirts, tank tops, jackets, vests, sweat tops and bottoms,woven shirts, Bermudas, pants, chinos, jeans, and skirts bearing the Pepsi andPepsi-Cola logos throughout all of Malaysia. The company also will distributedresses, which will include matching caps and scarves.
Three Licensees Lend Support to Viva Pi
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