Deal Furnishes Opportunity for Better Home and Gardens
Meredith Corporation inked an agreement with Universal Furniture International
for a line of Better Home and Gardens wooden furniture and upholstered products
for living rooms, bedrooms, and dining rooms at mid- to upper-middle price
points. The new line will feature three collections: traditional, cottage, and
transitional, and will be available primarily through furniture dealers in fall
2007.
Pepsi Refreshes Brand with International Licensee
Bradford Licensing Associates, the international licensing agent for PepsiCo
Inc., continues to grow the international business for the soft drink maker,
signing a deal via Pepsi subagent Interasia Licensing Agency. Jordone will
create polo Ts, T-shirts, tank tops, jackets, vests, sweat tops and bottoms,
woven shirts, Bermudas, pants, chinos, jeans, and skirts bearing the Pepsi and
Pepsi-Cola logos throughout all of Malaysia. The company also will distribute
dresses, which will include matching caps and scarves.
Three Licensees Lend Support to Viva Pi
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