Weekly E-News, Issue #193: January 2, 2007

Sponsored by: Crocodile Hunter Remembered via New Toy LineWild Republic will create a special line of toys and collector item seriesbased on Steve Irwin, a.k.a. The Crocodile Hunter, via a deal with theAustralia Zoo and the Irwin family. Debuting

April 6, 2018

Sponsored by:

Crocodile Hunter Remembered via New Toy Line

Wild Republic will create a special line of toys and collector item seriesbased on Steve Irwin, a.k.a. The Crocodile Hunter, via a deal with theAustralia Zoo and the Irwin family. Debuting next month at Toy Fair, the lineof nearly 39 products includes various sized plush, action figures, andplaysets. Part of the Wild Republic product line will be centered on BindiIrwin, the eldest daughter in the family, who completed a new children'sexercise and fitness DVD and began filming a new series for Discovery Channelthis summer before her father's accident. The series will air on Animal Planetin March.

French Kitty Says "Oui" to U.S. Rollout

Mighty Fine will build on the international success of French Kitty with a U.S.licensing program under the direction of newly appointed agent Stone AmericaLicensing. Plans for the fanciful feline include creating product with greatstyle at an accessible price (a.k.a. accessible luxury). Future Asian expansionfor 2007 includes stores in Thailand, Singapore, Korea, Indonesia, Taiwan, andChina, as well as beauty salons and intimate apparel stores. Mighty Fine alsois working with Jane Evans Licensing Consultancy for European expansion.

Software Application Is a Comic Book Marvel

Planetwide Media launched the Marvel Heroes Comic Book interactiveentertainment software, allowing users to create personalized comic books featuringtheir favorite Marvel characters—Spider-Man, X-Men with Wolverine, andElektra. The software (suggested retail, $29.99) allows users to drag and dropimages, icons, taglines, symbols, and artwork into a selection of more than 100different layout and design templates. Users can create with more than 300pieces of Marvel content, then combine their creation and storyline to maketheir own "Marvel Heroes" comics. Additional versions and content booster packswill be merchandised and sold separately. Future titles include: Marvel ComicsRetro Comic Book Creator for comic book collectors, Marvel Spider-Man andFriends Comic Book Creator, and Marvel Ghost Rider Comic Book Creator.

Outreach Program Raises Profile Online

Sesame Workshop and The New York State Office of Mental Health expanded thescope of the You Can Ask! Initiative, making the outreach materials availableonline at


.The materials include a video featuring Sesame Street Muppets in four segmentsproduced in response to 9/11 dealing with fear, loss, bullying, and acceptingdifferences. Print materials—available in English, Spanish, andChinese—provide information on ways to talk about and deal with difficultsituations in age-appropriate ways. There also is an interactiveEnglish-language story for children, where Elmo learns to cope with his motherreturning to work.

Genius Products to Distribute ToddWorld

Taffy Entertainment chose Genius Products as home video partner for ToddWorld.DVDs of the half-hour animated series based on the books of Todd Parr will beavailable in stores for spring 2007.

Surfer Brand Rides the Apparel Wave

Primedia Enterprises marks the foray of the Surfer brand into the apparelmarket with a new collaboration with TS2. The company will create a line ofmen's T-shirts, sweatshirts, and headwear under the name, "Busby Ltd.," TS2'sapparel design house. Additionally, Busby Ltd. will create a line of brandedshorts and board shorts, T-shirts, sweatshirts, and headwear for boys duespring 2007.

Classic Media Characters Head to Video Games

Classic Media and Flashman Studios formed a consulting agreement to createvideo games for its portfolio of characters including Rocky & Bullwinkle,The Lone Ranger, Underdog, Gerald McBoing Boing, Santa Claus Is Comin' to Town,Hot Stuff, and Peter Cottontail.

Flashman now actively seeks game publishers worldwide.

Execs on the Move

TV-Loonland appointed Bernd Conrad the new head of licensing and merchandising.Nick Starsmore was promoted to CEO of North America and president of globalretail for denim maker Evisu.

Licensing 2007 International Show Registration Is Now Open—Book YourHotel Early and Get a Great Rate

Save time and money by preregistering for the most important licensing event ofthe year taking place June 19-21 at the Javits Convention Center, NYC.Registering in advance guarantees that you receive your badge in the mail priorto the show to avoid lines. Click


to register. Our new housing partner, Travel Planners, has put together a listof hotels to meet every budget. If you don't see a property of interest,contact Travel Planners at 800.221.3531 (domestic) or 212.532.1660(international).

Introducing License! Global's Monthly Survey Question

Give us your opinion! Each month, we'll feature a different surveyquestion—on subjects ranging from product growth categories andinternational expansion to retail trends and consumer preferences—on ourWebsite. Then, we'll feature the final results in the following month's issueof License! Global. January's question: What do you believe is the mosteffective method of marketing to teens and 'tweens? See the choices and vote on



Submit Licenses Granted & Available Now Online

The License! Finder allows you to submit licenses granted and available nowonline, which will be published on the License! Global Website (


/) on aweekly basis once approved by an editor. Go to


to fill out the verification form and submit your licenses granted or availablenow. Highlights from each month's online submissions will be published inLicense! Global. Any questions, contact Alyson Grala at 212.951.6743 or viae-mail:

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The Secret Show Premieres in U.S. on Nicktoons Network January 20;Penguin Group Named Lead Publisher for North America and Europe

Shhh...The secret is out! Dimensional Branding Group (


)will launch the North American licensing campaign for The Secret Show at ToyFair 2007. The Secret Show is the new BBC Worldwide animated series for 6- to11-year-olds premiering on the Nicktoons Network January 20 at 8:30 p.m. aspart of the "Three Headed Monster" programming block. Grossest & Dunlap, adivision of Penguin Young Readers Group, is the publisher for North America andEurope. In addition, Professor Professor finally finished building the newdedicated U.Z.Z. section of The Secret Show Website. The site is untested andhighly dangerous! But it's also a lot of fun, so we suggest you head over thereimmediately! Help U.Z.Z. continue to win the battle against global naughtinessnow! Click


to join now.

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