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Weekly E-News, Issue #190, December 5, 2006

Sponsored by: Avon Goes to Bat for Little League BaseballLittle League Baseball, through licensing agency SloaneVision Unlimited, finalized an agreement with Avon. The new relationship between the pair will feature wristwatches by Avon, as well as me

Sponsored by:

Avon Goes to Bat for Little League Baseball
Little League Baseball, through licensing agency SloaneVision Unlimited, finalized an agreement with Avon. The new relationship between the pair will feature wristwatches by Avon, as well as merchandise from licensees including bags and backpacks from Accessory Network and sleepwear from MjC SF/Logotel. First products will be featured in Avon's catalog in first quarter 2007 and will be ready for Little League's '07 season.

DCP Strengthens UK Business with Two New Offices
Disney Consumer Products launched two UK offices in a direct move to grow its business in the UK. The offices at the headquarters of Tesco in Welwyn Garden City and Asda in Leeds demonstrate DCP's intention to align its retail strategy with key retailers in the UK and fully understand their business and consumer needs. The launch of the UK offices follows the 2002 opening of DCP's Bentonville, AR, office for Wal-Mart, resulting in the development of a stronger relationship with the retailer. A dedicated team with category and retail experts will be based at Welwyn Garden City supporting the Tesco business worldwide. The office at Asda, a satellite office from the global Wal-Mart office in Bentonville, also will be run by a team of retail experts.

Equity Firm Invests in Steve & Barry's
TA Associates, a buyout and private equity firm, made a minority investment in Steve & Barry's University Sportswear that will provide the casual apparel retailer with working capital to support its future growth.

Brainy Baby Co. Puts Its Ideas Up for "Adoption"
The Brainy Baby Company launched an "Adoption Program," a new acquisition initiative that will provide DVD producers with the tools to model the success of Brainy Baby. Content will be evaluated, and in some cases re-shot, to align with Brainy Baby's quality demands. The first title in the new program is Baby IQ, a DVD series produced in association with the National Literacy Trust in England, which supports the use of the DVDs as part of its "Talk to Your Baby" campaign. Baby IQ's musical accompaniment is scored by the London Symphony Orchestra, and the series is filmed in high-definition. Initial titles are The World Around Us, Baby's First Word, Colors, and Counting, which have been endorsed by Virgin Atlantic Airways and are included in its in-flight entertainment package. Each Baby IQ soundtrack will be available on a 30-minute CD and will retail for $12.99.

New Juniors' Brand Targets Hispanic Girls
Palomita, a new junior and girls' fashion brand with a focus on the Hispanic market, inked a licensing agreement with Wish Licensing for junior and girls' tops and sleepwear. Palomita will launch in spring 2007 at mass-market and specialty stores with designs and images highlighting popular Hispanic vintage consumer product logos and characters.

TV Veteran Creates New Company
Susan Bender, a veteran international TV distribution executive, established Bender Media Services, Inc., a company specializing in the sales and marketing of television programming to Latin America. The New York-based company will represent television producers in all key programming categories, including primetime series, movies, reality programs, game shows, and children's animation. Most recently, Bender represented Latin America for Paramount International Television, serving as the studio's vice president.

Big Idea Brings VeggieTales to Hispanics
Big Idea established a long-term strategy targeting the Hispanic population by making VeggieTales available in Spanish. The show launched in September on Telemundo as part of the new "qubo" Saturday morning programming block, which also airs on NBC and the i network. In addition, two Spanish language VeggieTales DVDs, Gideon: Tuba Warrior and Minnesota Cuke and the Search for Samson's Hairbrush, were released December 1. Big Idea also is developing local grass-roots events to bring the VeggieTales characters to Hispanic neighborhoods, a Spanish-language Web page, in-language monthly VeggieGram e-mail newsletters, and a national live tour. Big Idea also will customize its current 27 VeggieTales titles and bonus features for Hispanic audiences.

Holiday Favorites Attract Ho-Ho-Host of Partners
Classic Media is re-releasing its Christmas DVD titles including Rudolph the Red-Nosed Reindeer, Santa Claus Is Comin' to Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol, and forgotten classic Cricket on the Hearth. A comprehensive marketing, promotional, and advertising campaign for the holiday classics has attracted partners such as Applebees, Hostess, Keebler, Quaker, and Sargento.

What Kids Want! Has Designs on Happy House
What Kids Want! signed a deal to create a line of diaries, make-up with unique carrying cases, play jewelry, tattoos, stick-on d

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