Avon Goes to Bat for LittleLeague Baseball
Little League Baseball,through licensing agency SloaneVision Unlimited, finalized an agreement withAvon. The new relationship between the pair will feature wristwatches by Avon,as well as merchandise from licensees including bags and backpacks fromAccessory Network and sleepwear from MjC SF/Logotel. First products will befeatured in Avon's catalog in first quarter 2007 and will be ready for LittleLeague's '07 season.
DCP Strengthens UK Businesswith Two New Offices
Disney Consumer Productslaunched two UK offices in a direct move to grow its business in the UK. Theoffices at the headquarters of Tesco in Welwyn Garden City and Asda in Leedsdemonstrate DCP's intention to align its retail strategy with key retailers inthe UK and fully understand their business and consumer needs. The launch ofthe UK offices follows the 2002 opening of DCP's Bentonville, AR, office forWal-Mart, resulting in the development of a stronger relationship with theretailer. A dedicated team with category and retail experts will be based atWelwyn Garden City supporting the Tesco business worldwide. The office at Asda,a satellite office from the global Wal-Mart office in Bentonville, also will berun by a team of retail experts.
Equity Firm Invests inSteve & Barry's
TA Associates, a buyout and private equity firm, made a minority investment inSteve & Barry's University Sportswear that will provide the casual apparelretailer with working capital to support its future growth.
Brainy Baby Co. Puts Its IdeasUp for "Adoption"
The Brainy Baby Company launched an "Adoption Program," a new acquisitioninitiative that will provide DVD producers with the tools to model the successof Brainy Baby. Content will be evaluated, and in some cases re-shot, to alignwith Brainy Baby's quality demands. The first title in the new program is BabyIQ, a DVD series produced in association with the National Literacy Trust in England,which supports the use of the DVDs as part of its "Talk to Your Baby" campaign.Baby IQ's musical accompaniment is scored by the London Symphony Orchestra, andthe series is filmed in high-definition. Initial titles are The World Around Us,Baby's First Word, Colors, and Counting, which have been endorsed by VirginAtlantic Airways and are included in its in-flight entertainment package. EachBaby IQ soundtrack will be available on a 30-minute CD and will retail for$12.99.
New Juniors' Brand Targets Hispanic Girls
Palomita, a new juniorand girls' fashion brand with a focus on the Hispanic market, inked a licensingagreement with Wish Licensing for junior and girls' tops and sleepwear.Palomita will launch in spring 2007 at mass-market and specialty stores withdesigns and images highlighting popular Hispanic vintage consumer product logosand characters.
TV Veteran Creates New Company
Susan Bender, a veteran international TV distribution executive, establishedBender Media Services, Inc., a company specializing in the sales and marketingof television programming to Latin America. The New York-based company willrepresent television producers in all key programming categories, includingprimetime series, movies, reality programs, game shows, and children'sanimation. Most recently, Bender represented Latin America for Paramount International Television,serving as the studio's vice president.
Big Idea Brings VeggieTales to Hispanics
Big Idea established along-term strategy targeting the Hispanic population by making VeggieTalesavailable in Spanish. The show launched in September on Telemundo as part ofthe new "qubo" Saturday morning programming block, which also airs on NBC andthe i network. In addition, two Spanish language VeggieTales DVDs, Gideon: TubaWarrior and Minnesota Cuke and the Search for Samson's Hairbrush, were releasedDecember 1. Big Idea also is developing local grass-roots events to bring the VeggieTalescharacters to Hispanic neighborhoods, a Spanish-language Web page, in-languagemonthly VeggieGram e-mail newsletters, and a national live tour. Big Idea also willcustomize its current 27 VeggieTales titles and bonus features for Hispanicaudiences.
Holiday Favorites Attract Ho-Ho-Hostof Partners
Classic Media is re-releasing its Christmas DVD titles including Rudolphthe Red-Nosed Reindeer, Santa Claus Is Comin' to Town, Frosty the Snowman, TheLegend of Frosty the Snowman, Mr. Magoo's Christmas Carol, and forgottenclassic Cricket on the Hearth. A comprehensive marketing, promotional, andadvertising campaign for the holiday classics has attracted partners such asApplebees, Hostess, Keebler, Quaker, and Sargento.
What Kids Want! Has Designs on Happy House
What Kids Want! signed a deal to create a line of diaries, make-up with uniquecarrying cases, play jewelry, tattoos, stick-on d
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