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Weekly E-News, Issue #189, November 28, 2006

Sponsored by: Disney and Payless ShoeSource Ink Shoe Deal Payless ShoeSource and Walt Disney Co. embarked on their first direct-to-retail program for footwear. As part of the deal, Payless will create a line of shoes featuring characters such as Disn

Sponsored by:

Disney and Payless ShoeSource Ink Shoe Deal
Payless ShoeSource and Walt Disney Co. embarked on their first direct-to-retail program for footwear. As part of the deal, Payless will create a line of shoes featuring characters such as Disney Princesses, Winnie the Pooh, and Power Rangers. The shoes—with suggested retails of $12 and $22—will start hitting shelves in the spring, with the full lines due in summer.

The Simpsons Set Up New Shop
Twentieth Century Fox Licensing & Merchandising is working with Delivery Agent, Inc., to launch, the first online store dedicated strictly to officially licensed products from the TV series.

Garfield to Star in New Project
Paws, Inc., along with Wonderworld Studios, will produce a fully animated CGI theatrical-length movie to be released fall/winter 2007. Garfield Gets Real is being developed as a direct-to-video project, but it likely will be released theatrically on a limited basis. Twentieth Century Fox will handle distribution.

Parr Partners with Hotel Chain on Book
The Hilton Family of Hotels collaborated with author/illustrator Todd Parr for its first-ever children's book called "be hospitable." The Hilton Family also will donate more than 10,000 of the books to the Books for Kids Foundation and Reach Out and Read, two nonprofit organizations that promote literacy among disadvantaged children. The book also will be available online for a nominal donation at For every $5 donation, the Hilton Family of Hotels will donate an additional book to Reach Out and Read, as well as provide a copy of the book to the purchaser.

Thomas & Friends Finds Permanent Depot
HIT Entertainment will create a permanent Thomas & Friends attraction within Drusillas Park in Sussex, UK. The attraction will open Easter 2007 and will include a Thomas the Tank Engine passenger train to transport visitors around the park daily. Visitors also will be able to see some characters from Thomas' World on their journey and occasionally meet Sir Topham Hatt.

Hasbro Division Takes on Franny's Feet
Playskool signed on as the worldwide master toy and game licensee for preschool show Franny's Feet. First products for the preschool show will hit shelves in 2008. Licensing agency The Sharpe Company brokered the deal on behalf of Decode Entertainment.

Activision Launches New Video Games
Activision, Inc., launched Tony Hawk's Project 8, Call of Duty 3, and Marvel: Ultimate Alliance for PlayStation 3, and Tony Hawk's Downhill Jam, Call of Duty 3, Marvel: Ultimate Alliance, Rapala Tournament Fishing, and World Series of Poker: Tournament of Champions for Nintendo's Wii. The company also released Spider-Man: Battle for New York for Nintendo DS and Game Boy Advance.

Spirit Brand Gets "Scent"sational
Courvoisier, the flagship cognac brand for The Licensing Company client Beam Global Spirits & Wine Inc., will become the world's first luxury spirit brand to enter the high-end fragrance market through the launch of Courvoisier L'edition Imperiale. The collection will feature two fragrances: an eau de parfum and an eau de toilette available at high-end retail locations in spring 2007.

Ferrari Zooms in on Licensing Deal
10TACLE Studios AG and Ferrari concluded a licensing agreement for the development of video games, allowing 10TACLE Studios AG to produce games using the Ferrari product palette and brand name. 10TACLE Studios AG plans to work closely with the Italian sports car manufacturer to develop several computer and video games.

Artist Uncorks Talent on Evian Bottle
Evian Natural Spring Water partnered with pop artist Romero Britto to create unique packaging for the brand and design of an original art piece inspired by Evian. The Evian Britto special label will be available on the 1-liter glass bottle at select restaurants, clubs, and hotels that carry Evian water.

Exec on the Move
Lynn Godfrey was appointed senior director of marketing at Ragdoll.

Las Vegas or New York in 2008? You Decide.
The Licensing International Show is conducting an industry-wide survey, and we need feedback from everyone to make a very important decision for our industry's show. Show management is CONSIDERING moving the show to Las Vegas beginning in 2008. The show will remain in New York for 2007. Your opinion about New York and Las Vegas is critical in helping us decide. Please take a moment to complete our brief, 5- to 7-minute survey. We appreciate your feedback and thank you for your valuable time. Results of the survey will be announced in early 2007. To complete the survey, please click or copy and paste this link into your browser:

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

Get Set for Toy Fair: February 11-14, 2007
American International Toy Fair is a must-attend event where you'll discover new markets, innovative products, and the latest ways to build business. In this garden of opportunity, industry flourishes. Chances are the competition will be here—will you? Register today at

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