Weekly E-News, Issue #188, November 21, 2006

Target Targets Harlem for First Permanent Retail Venue inManhattan

Target is building its first permanent store in Manhattan in the East RiverPlaza in Harlem between 116th and 119th Streets along the FDR Drive. The 135,000-square-footretail store will occupy the second floor of the five-story building withstorage space located on the lower level. Home Depot is setting up shop on thefirst floor, and Best Buy is taking a portion of the third floor.

Fox Home Entertainment Is Sweet on Strawberry Shortcake

DIC Entertainment and American Greetings Corporation finalized a five-year homeentertainment agreement with Twentieth Century Fox Home Entertainment (TCFHE )to distribute Strawberry Shortcake in the U.S. and Canada. The multimilliondollar deal extends TCFHE's distribution of Strawberry Shortcake to includeadditional DVD exclusive animated titles, a new CGI-animated movie, and alive-action series, as well as select content from DIC's library including CareBears, Madeline, Inspector Gadget, and Dennis the Menace. The trio will releaseapproximately four new DVD exclusive titles in 2007.

Scholastic Properties Star at Wendy´s

Clifford The Big Red Dog, I Spy, Goosebumps, and Maya & Miguel are starringin a promotion at Wendy

'

s Restaurants through December 17. Consumers purchasinga Kids' Meal will receive one of four original DVD games based on theproperties.

McDonald's iZ the Place for Promotion

McDonald´s is turning up the volume on fun with iZ, the first-ever animatronicDJ to be featured as part of its Happy Meals and Mighty Kids Meals. Kids cancollect one of six iZ characters as part of the promotion, which runs December1 through 21. Each toy comes in three color variations for a total of 18collectible characters.

Mattel Adds Colorful New Licensee

Mattel is partnering with color expert PPG Industries to produce Hot WheelsSpectraflame paint for use in automotive refinishing. The co-branded HotWheels/PPG Industries paint line emulates the Spectraflame colors featured inHot Wheels toy cars and marks the first time consumers can purchaseSpectraflame paint. Colors such as aqua, medium sapphire, lime gold, richyellow gold, bright emerald, anti-freeze green, orange, bright red, Hot Wheelsblue, hot pink, light red watermelon, and purple are part of PPG's VibranceCollection and will be available this month at collision centers and custompaint shops nationwide.

Campaign to Tickle Consumers' Funny Bones

TBS and Parker Brothers are promoting PBS' TV lineup and adult party gamesElectronic Catch Phrase and Scattergories by Parker Brothers with the "LaughLoud" campaign. The promotion runs through January 12 with on-air support andonline exposure at

. Retailers suchas Target, Toys "R" Us, and Kmart also will feature a dedicated co-brandedrebate program via branded stickers placed on select Parker Brothers games, aswell as "Laugh Loud" point-of-purchase, floor, and rebate pad creative.

New Licensees Support Club Deportivo Guadalajara

The licensee portfolio for Mexican soccer team Club Deportivo Guadalajara isgetting kicked up a notch with All-Sport Brush on board for toothbrushes;Bakery Crafts for cake decorations; BDK for automotive accessories and outdoorproducts; Conrad Asher for dinnerware, cups, and 3-D mugs; IMT for picnicchairs and coolers; JP Imports for domestics and linens; and Kittrich Corp. forstationery, toys, paper party goods, and room décor. P&L Global Networkhandles the licensing program.

Sakar Launches Licensing Division

Sakar formed a new licensing division and already has four clients on boardincluding DreamWorks Animation, For Dummies, Out of Order, and The Spy Academy.The company's diverse product offerings include: digital cameras, digital/videocamera accessories, computers, iPods and gaming accessories, digital cameravideo bags, binoculars, CD players, MP3 players, portable sound cases, radios,and gift and toy electronics.

Sesame Workshop Signs Two Deals

Sesame Workshop is making Plaza S