TBS Partners with Xbox 360
Turner Broadcasting System, Inc., is partnering with Xbox 360 to offer episodesof Adult Swim original productions and
content on Xbox Live beginning November 22. Xbox 360 gamers can access XboxLive Marketplace with a free Xbox Live Silver subscription and a broadbandconnection. The new content features programs such as Robot Chicken; TheVenture Bros.; Aqua Teen Hunger Force; Sealab 2021; and Harvey Birdman,Attorney at Law, in addition to available clips of Race Rewind provided byNASCAR.com. Race Rewind will provide viewers with 10-minute, condensed versionsof past NASCAR Nextel Cup Series races and marks the first time fans are able toaccess download-to-own episodes on any platform.
Barbie DVDs Inspire New Halloween Line
Mattel will be treating Barbie fans to a line of Halloween costumes andaccessories via a new deal with Disguise. Arriving on shelves for Halloween2007, the line of more than 50 products will include costumes inspired byBarbie DVDs: Barbie as Princess Genevieve from Barbie in The 12 DancingPrincesses (released fall 2006), Barbie as Elina from Barbie Fairytopia: Magicof the Rainbow (releasing spring 2007), and a new Barbie princess based on anew princess-themed movie (releasing fall 2007).
ata Extends into Social Expressions Category
4Kids Entertainment, Inc., tapped American Greetings Corporation to create aline of social expressions products for new kids' property Viva Pi
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