Weekly E-News, Issue #185, October 31, 2006

Sponsored by:<https://www.licenseglobal.com/em><https://www.licenseglobal.com/span><https://www.licenseglobal.com/p><https://www.licenseglobal.com/div>

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Sporty New Deal Signed for Sims<https://www.licenseglobal.com/b>

Collective International, LLC, and The Sports Authority are sporting anexclusive, five-year master license agreement for Sims. Under the deal, theretailer will retain exclusive rights in the U.S. to market and sell allcategories of Sims-branded action sports lifestyle products in its more than400 stores in 45 states. Product categories will include snowboarding andskateboarding hard goods, snowboarding boots, footwear, apparel, and relatedaccessories.

<https://www.licenseglobal.com/span>Partners Sought for Preschool Series<https://www.licenseglobal.com/b>

Scholastic Media launched a licensing and merchandising treatment

for Dragon asit looks to bring the property to market. The new preschool show aired on thequbo programming block on NBC, Telemundo, and ION's i network in September. Theseries, based on the books by Dav Pilkey, follows the humorous exploits of ablue dragon and his band of friends. A partner in the qubo venture, ScholasticMedia will seek licensees in the following categories: apparel and accessories,footwear, toys and games, domestics and home furnishings, infant products,gifts and novelties, interactive and video games, stationery and paper goods,health and beauty care, food and beverages, promotions, music, home video, andELA and ELT.

<https://www.licenseglobal.com/span>Duff to Doll Up Barbie Fashion Line<https://www.licenseglobal.com/b>

Hilary Duff and Barbie are teaming up under one "design house" to unveil BarbieFashions Designed by Hilary Duff fashions and dolls. Duff has designed 11different head-to-toe outfits under the new label including apparel andaccessories in "sweet" and "rocker" looks that reflect Hilary's personal style.The Barbie Fashions Designed by Hilary Duff Fashion Fever Dolls include avariety of styles. The Barbie Fashions Designed by Hilary Duff Fashion FeverClosets include two fashion closets—Rocker and Sweet—with threedifferent mix-and-match outfits. The Barbie Fashions Designed by Hilary DuffFashion Fever Mannequins include head-to-toe looks for Barbie displayed on amannequin body form.

<https://www.licenseglobal.com/span>Duo Consider Aligning on Two TV Series<https://www.licenseglobal.com/b>

Nickelodeon and DreamWorks Animation are collaborating on a project thatpotentially could bring two weekly series to viewers based on DreamWorksfeatures. One such program is based on upcoming film Kung Fu Panda, while theother is a spin-off of Madagascar. Kung Fu Panda is due in theaters in May 2008and features a waiter in a noodle restaurant whose shape doesn't lend itself tokung fu fighting. Both projects are in the early stages of development.

<https://www.licenseglobal.com/span>Casper Scares Up Partners with New Deals<https://www.licenseglobal.com/b>

MoonScoop and Classic Media will produce and distribute a new Casper the FriendlyGhost animated series. India's DQ Entertainment also has come on board asco-production partner, and the series will be developed with TF1 in France.Production on the new series (52 x 11-minute episodes) is set to commence inFebruary 2007. Distribution of the new series will be shared between theco-production partners.

In other news, Classic Media joins with Compedia on a line of educationalCasper the Friendly Ghost interactive games for the CD-ROM and DVD TV formats.

<https://www.licenseglobal.com/span>Ebony Magazine Inspires Greeting Card Line<https://www.licenseglobal.com/b>

Johnson Publishing Company, publisher of Ebony magazine, partnered withAmerican Greetings on a line of greeting cards for the newly developed EbonyInspirations brand. The first series of cards will be launched at approximately900 Wal-Mart stores in celebration of Black History month in February 2007.Beyond the initial launch, Ebony and American Greetings will continue theirpartnership by developing the Ebony Inspirations card line to include cardsinspired by Ebony's positive and uplifting image within the African-Americancommunity. TurnerPatterson brokered the deal.

<https://www.licenseglobal.com/span>Warner Bros. Opens First Store in Macau<https://www.licenseglobal.com/b>

Warner Bros. Consumer Products; PMW Retail Group Ltd., a subsidiary ofHutchison Harbour Ring Limited; and Cartoon Matters Co. Ltd., a subsidiary ofShun Tak Holdings Ltd., celebrated the grand opening of the first Warner Bros.Studio Store in Macau.

The 300-square-meter store occupies part of the Macau Tower Convention andEntertainment Center and is operated by Cartoon Matters, which has been grantedthe rights to open and operate Warner Bros. Studio Stores in Macau through asub-license from PMW.

<https://www.licenseglobal.com/span>Duo Launches Youth Writing Contest<https://www.licenseglobal.com/b>

America Scores and Starbucks launched a youth writing contest that is beingfeatured in Starbucks stores nationwide now through November 29. The contest,along with tips to engage parents in literacy activities with their children,is part of the promotion surrounding the DVD release of Akeelah and the Bee. Inthe film, Akeelah was able to unite her community through the power of words,changing the world one word at a time. Six prizes will be awarded in twocategories: ages 8 to 10 and ages 11 to 12. The two grand prize-winning entriesof the six will be posted on

www.starbucks.com<https://www.licenseglobal.com/a>,and all six winners will receive educational savings bonds in varying amounts,along with Akeelah and the Bee gift packs.

<https://www.licenseglobal.com/span>Trump to Open Holiday Store<https://www.licenseglobal.com/b>

Fans of The Donald will be able to pick up some gifts for the holiday at TheTrump Holiday Store located in Trump Tower on Fifth Avenue in New York City.Opening its doors November 1 through December 31, the store will carry a widerange of products, including Trump's No. 1 selling books, men's sportswear,golf apparel, dress shirts, ties, cufflinks, small leather goods, belts, andwatches. New product lines, including Trump luggage and jewelry, will beavailable, as well as holiday favorites such as toy limousines and the Trumpboard game.

<https://www.licenseglobal.com/span>Online Initiative Teaches Preschoolers About Potty Training<https://www.licenseglobal.com/b>

Animax Entertainment partnered with Sesame Workshop for the first time onElmo's Potty Time, an interactive game for the Sesame Workshop Website

www.sesameworkshop.orghttps://www.licenseglobal.com/sesamestreethttps://www.licenseglobal.com/gameshttps://www.licenseglobal.com/<https://www.licenseglobal.com/a>.The game teaches preschoolers when to use the bathroom in six differentscenarios and is an online companion to the Elmo's Potty Time DVD.

<https://www.licenseglobal.com/span>Stuckey's Links with SloaneVision Unlimited<https://www.licenseglobal.com/b>

For the first time in its 70-year history, Stuckey's entered the licensingarena, naming SloaneVision Unlimited its representative. Known for its pecanroll, Stuckey's will work with SVU to extend the brand into ice cream and otherfrozen desserts, pies, sauces, toppings, and all things pecan flavored,including coffees, teas, and breakfast foods. The agency also seeksmanufacturers in additional food areas, as well as gifts and collectibles,apparel and accessories, publishing, and toys and games.

<https://www.licenseglobal.com/span>Got Milk's Got Movies<https://www.licenseglobal.com/b>

Got Milk? will be pouring it on in theaters next month with a commercialcampaign called "Aliens" headed to 600 movie screens. The campaign marks thefirst time Got Milk? creator, the California Milk Processor Board, will runspots in cinema. The first four "Aliens" spots broke on California television March13, 2006. The fifth and final spot in the series—"Homecoming"—willbe released for the first time at the campaign's cinematic debut November 17.

<https://www.licenseglobal.com/span>United Media Taps CPLG for Two Properties<https://www.licenseglobal.com/b>

United Media tapped Copyright Promotions Licensing Group Limited to representthe Peanuts gang and everyone's favorite workplace hero, Dilbert, in France.Effective immediately, this alliance is part of United Media's continuingeffort to build its brands globally.<https://www.licenseglobal.com/span>

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Submit Licenses Granted & Available Now Online<https://www.licenseglobal.com/b>

The LICENSE Finder allows you to submit licenses granted and available nowonline, which will be published on the LICENSE Website (

http:https://www.licenseglobal.com/https://www.licenseglobal.com/www.licensemag.com<https://www.licenseglobal.com/span><https://www.licenseglobal.com/a>https://www.licenseglobal.com/) on a weeklybasis once approved by an editor. Go to

http:https://www.licenseglobal.com/https://www.licenseglobal.com/www.finder.licensemag.comhttps://www.licenseglobal.com/<https://www.licenseglobal.com/span><https://www.licenseglobal.com/a>to fill out the verification form and submit your licenses granted or availablenow. Highlights from each month's online submissions will be published inLICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or viae-mail:

[email protected]<https://www.licenseglobal.com/span><https://www.licenseglobal.com/a><https://www.licenseglobal.com/span>.

<https://www.licenseglobal.com/span>The Secret Show Website Is Complete!<https://www.licenseglobal.com/b>

The secret agents finally have completed their task of putting together TheSecret Show Website! The officially launched site contains very top-secretthings we can't even tell you about...such as games, screensavers, and secretdossiers about the characters—whoops, we shouldn't have told you that! Wesuggest you check it out for yourself at

www.thesecretshow.com<https://www.licenseglobal.com/a>.Be sure to contact our top-secret licensing agency, Dimensional Branding Group,for any inquiries at

www.dimensionalbranding.com<https://www.licenseglobal.com/a>.

For more information on licensing news and features, visit LICENSE magazine'sWebsite,

http:https://www.licenseglobal.com/https://www.licenseglobal.com/www.licensemag.comhttps://www.licenseglobal.com/<https://www.licenseglobal.com/span><https://www.licenseglobal.com/a><https://www.licenseglobal.com/span>.

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