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Weekly E-News, Issue #183, October 17, 2006

Sponsored by: Steve Madden Dresses UpShoe designer Steven Madden Ltd., inked a license agreement giving Jump Apparel Group exclusive rights to design, manufacture, and distribute dresses under the Steve Madden and Steven by Steve Madden brands. Dres

Sponsored by:

Steve Madden Dresses Up
Shoe designer Steven Madden Ltd., inked a license agreement giving Jump Apparel Group exclusive rights to design, manufacture, and distribute dresses under the Steve Madden and Steven by Steve Madden brands. Dresses will begin shipping to retailers in the spring.

Multi-Partner Co-Development Venture
Nelvana and Spin Master Toys–along with Japanese partners Sega Toys, TMS Entertainment, and Japan Vistec–are joining forces on the co-development of an animated series, consumer products program, and joint production committee. The first project will be Bakugan, a boys' action franchise targeting ages 8 to 12. Bakugan is an animated series and action game featuring cards and marble-like balls that transform into multiple collectible characters. Additional plans include an immersive Website, merchandising, and retail events. Sega Toys and Spin Master will jointly develop Bakugan's original characters; Japanese production company TMS Entertainment (part of the Sega Sammy Group) will produce the animated series in cooperation with Japan Vistec. Nelvana will manage broadcast sales and related copyrights globally, with TMS performing this role in Asia. Nelvana will cover Australia and New Zealand. Sega Toys will handle the toy and related peripheral businesses in Japan and Asia, with Spin Master taking on North America and Europe.

New Food Items Organic to Sesame Workshop's Strategy
Earth's Best will help Sesame Workshop extend its Healthy Habits for Life initiative with a line of four all-natural frozen foods for young children. The line of whole grain mini-cheese pizzas, organic whole grain mini-waffles, organic whole grain mini-blueberry waffles, and all-natural mini-cheese raviolis arrives on shelves at natural foods stores and supermarkets. Earth's Best also extends its Sesame Street toddler offerings with organic alphabet pasta and Very Vanilla Organic Letter of the Day Cookies in grab-and-go 1-ounce bags. Both lines hit shelves in January 2007. The Workshop also partnered with California Giant Berry Farms to help educate children about the benefits of strawberries. In spring 2007, a variety of on-pack labels and educational, fun in-store POS from California Giant will feature the Sesame Street characters. Partnered consumer activities and customized programs with key retail partners also are being developed.

Fox TV Series Inspires Art Exhibit
Family Guy is the inspiration for an art exhibit at The Museum of Television & Radio in Beverly Hills that runs from November 8 through January 21, 2007. The exhibit is called "What The Deuce Are You Staring At!?! A Collection of Interpretive Work Inspired by Family Guy." Presented by 20th Century Fox Television Licensing & Merchandising, the exhibit is the first Pop Surrealist exhibition of new works inspired by a TV series. A tour of animation galleries both in the U.S. and around the world will follow the Beverly Hills exhibit. The tour includes the Animation Connection in Toronto; The Linda Jones Gallery in Santa Fe, NM; The Animation Art Gallery in London; The Silver K Gallery in Melbourne, Australia; and Van Eaton Gallery in Los Angeles, CA.

Nike Celebrates Basketball Legacy with Collection
Black Fives, Inc., which promotes the early history of African-Americans in basketball, granted a multi-year trademark license to Nike, Inc., for a line celebrating the all-Black
basketball teams that played during the Black Fives Era, the period prior to the racial integration of the sport in the late-1940s. The Legacy of Inspiration Collection by Nike features premium retro sneakers and apparel, as well as caps, T-shirts, rugby shirts, sweats, jackets, and footwear. The collection (suggested retails, $25 to $139) just hit shelves at Niketown,, and Footaction will feature head-to-toe assortments and extensive in-store merchandising at its Seventh Avenue flagship store in Manhattan and its other key locations. Nike will unveil additional team footwear and apparel in 2007.

Music Sets the Tone for New Cartoon Network Series
Cartoon Network will premiere its latest show, Class of 3000, November 3 at 8 p.m. The series is about an international music star, Sunny Bridges, who gives up everything to teach a group of gifted musical prodigies in Atlanta. The show will feature a new song every week from co-creator Andre "3000" Benjamin within the context of a music video. Benjamin also will lend his voice to the lead character. Cartoon Network Studios is producing the show in association with co-creator Tom Lynch Co. and Benjamin's production company, Moxie.

WBCP Fetches Partner for Scooby-Doo
Warner Bros. Consumer Products appointed Thinkway Toys master toy licensee for Scooby-Doo, marking the first preschool line for the franchise. Thinkway Toys will create Scooby-Doo action figures featuring five different themed versions of Scooby and Shaggy and a new version of their infamous vehicle, The Mystery Machine, which opens up to reveal a projectile launcher on the van bed. The line also will include plush figures of all characters and talking themed plush figures of Scooby and Shaggy. Additional toys include a remote-controlled skateboarding Scooby, mini-wacky vehicles, a camera showing colorful Scooby-Doo scenes with talking sound effects, and a flip cell phone with Scooby-Doo voice and sound effects.

BBC Goes Underground with Toy Partner
BBC Worldwide appointed Underground Toys Ltd. the North American manufacturer and distributor for Doctor Who toys and collectibles, including the figure line from the UK's Character Options Group. Most Management brokered the deal. Initial products will begin shipping in time for the holidays, with a full rollout due for Toy Fair in February 2007.
In other news, Alliance Atlantis International Content Distribution appointed BBC Worldwide the UK DVD licensee for preschool stop-motion animated property Lunar Jim.

SBG/b EQUAL to Support Shrek
SBG/b EQUAL will create a series of DVD games based on Shrek the Third via a deal with DreamWorks Animation SKG. The company will release the TV DVD games timed with the theatrical release.

Aerosoles Expands Presence in Slipper Category
Aerosoles partnered with Wiesner Products Inc. on a line of women's slippers under brand names Aerology, A2, What's What, Sole A, Twist and Shout, and Flexation.

Applejack Art Partners Deepens Archives with Deal
Applejack Art Partners, Inc., recently formed an alliance with UK illustration company Advocate, becoming the exclusive agent for Advocate's collection in the U.S. The deal will expand Applejack's art archive to more than 100,000 images.

His Dark Materials Heads to Video Games
Sega of America Inc. and Sega Europe Ltd. will create video games based on the His Dark Materials trilogy as part of a deal with New Line Cinema and Scholastic Media. The trilogy comprises The Golden Compass (Northern Lights in the UK), The Subtle Knife, and The Amber Spyglass. Scholastic publishes the His Dark Materials trilogy in the UK. The first film, The Golden Compass, will be produced by New Line Cinema and Scholastic Media and will be in theaters November 2007. Scholastic Media also is serving as the licensing agent for this property.

New Deals on the Table for Happy House
Bradford Licensing Associates hammered out two new deals for youth lifestyle brand Happy House. Productos Torre will create notebooks to be sold in Chile in 2007 with plans to expand into a broad range of stationery and back-to-school items. Toy Century will come to market with dolls, photo frames, jewelry and music boxes, and playsets featuring an assortment of Happy House characters. Merchandise will be distributed throughout the U.S., Canada, Mexico, Brazil, Argentina, Chile, Guatemala, and Costa Rica in May 2007.

Studio Brings Property to European Union
judith jane studio, llc, inked a two-year deal with Latitude Licensing to represent Wilkey P. McNee and The Adventures of Wilkey P. McNee throughout the European Union. Latitude Licensing will create a program that initially will focus on apparel, toys, and food and beverages in the UK and throughout Europe.

Freeze Inks Cool Deal with Burger King
Burger King Corporation chose Freeze (a division of Central Mills, Inc.) as its licensee for T-shirts and junior fashion tops. The Broad Street Licensing Group brokered the deal.

Casual Games Come to the Friendly Skies
Electronic Arts and DTI Software signed a global partnership that will bring The Sims 2, Poppit!, Word Whomp, Phlinx, Tri-Peaks Solitaire, Harvest Mania, Tumble Bees, Great Escapes Solitaire, and Turbo 21 from to airlines worldwide. is a casual games destination with more than 15 million monthly players, including 1.3 million paying subscribers.

Execs on the Move
The Brainy Baby Company promoted Jeffrey Quinn to executive vice president, sales & licensing. Star Farm Productions appointed Susanna Pollack senior vice president of global TV sales and licensing. Wild Planet hired Drew Stevenson as senior vice president of worldwide sales, and promoted Kristie Raycroft to national sales manager.

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

Dear Trainee Agent,
The time has come for your first training assignment! Your first assignment will visit and prove to me that you have the makings of a top agent by uncovering the Top Secret Trailer my team has hidden and report back when it has been located (bonus points if you find the Top Secret wallpapers, too!).
I also have heard rumors from my intelligence agents on the ground that BBC Worldwide announced the appointment of Dimensional Branding Group as the exclusive North American licensing agency for madcap animation series The Secret Show. I will be watching this situation closely, and so should you!
Your humblest servant,
Squeaky Fritter
(Name Changed Daily, for reasons of security)
This communication was brought to you by U.Z.Z.–Protecting you against T.H.E.M.

For more information on licensing news and features, visit LICENSE magazine's Website,


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