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Weekly E-News, Issue #177, September 5, 2006

Sponsored by: Fisher-Price Takes the Lead on Preschool Series Fisher-Price will create a line of preschool toys for Harry and His Bucket Full of Dinosaurs via a master toy licensee deal with Warner Bros. Consumer Products and CCI Entertainment Ltd.

Sponsored by:

Fisher-Price Takes the Lead on Preschool Series
Fisher-Price will create a line of preschool toys for Harry and His Bucket Full of Dinosaurs via a master toy licensee deal with Warner Bros. Consumer Products and
CCI Entertainment Ltd. The initial product line of basic and talking figures, Dino-mobile vehicles, Dino World mini-playsets, and plush toys will launch at Target. Other new licensees: Falcon Games with jigsaw puzzles and card and cardboard games, and David Halsall International with bikes, trikes, scooters, protection gear, inflatables, and wooden puzzles and games.

It's a Great Promotion, Charlie Brown
United Media partnered with Hinkle Produce on an in-store promotion to commemorate the 40th anniversary of the It's the Great Pumpkin, Charlie Brown Halloween special. Pumpkin patches filled with 10 million pumpkins, each with a Peanuts-branded sticker, will fill supermarkets across the nation. Other initiatives: with a dedicated Great Pumpkin Website, a DVD with a 40th anniversary call-out on package from Paramount Home Entertainment, Halloween-themed photo borders from Fuji Photo USA, Halloween-themed toys from Sababa Toys, a 40th anniversary puzzle from USAopoly, and a coffee-table book from HarperCollins.

Disney Characters Star in New Personal Arcade System
Disney fans ages 6 and up can carry their favorite characters right in their pocket with Disney GAMEiT!, a personal arcade system (suggested retail, $39.99) created by Performance Designed Products and designed by Disney Electronics. The portable device, due this month, can be played on the go or plugged into a TV and is available in two styles, each with 12 games. "Classic Pals" features classic characters such as Mickey Mouse, Goofy, and Donald Duck, while "Princess Pals" features characters from Disney animated films. Disney GAMEiT! Starter Kits (suggested retail, $14.95) will be available separately and will offer complementary accessories such as an interchangeable faceplate, carrying case, and set of A/V cables.

Famed Movie Celebrates 20th Anniversary
Dirty Dancing is filling its dance card with new licensees as the movie celebrates its 20th anniversary. Awake, a division of JEM Sportswear, will unveil nostalgic Ts for both women and men, and Next Craze, a division of AME, will bring fans a line of juniors' underwear and loungewear. Townley also will create a line of health and beauty care targeted at 'tween/teen girls. Products will begin to roll out at retail timed to the release of the DVD in 2007. As the licensing program continues to unfold, United Media will extend into key areas including publishing, electronics, social expressions, gifts, and collectibles. Other 20th anniversary initiatives include: a reality television series on the WE channel; a stage show currently in Germany and expanding to the UK by October and the U.S. and Canada for 2007 and 2008, respectively; and a Dirty Dancing fan Website.

XP Events to Oversee NBA Retail Initiatives
XP Events will manage on-site NBA Store retail merchandise operations at the 2007 and 2008 NBA All-Star Games. Through this agreement, XP Events will oversee merchandise concessions to include a range of NBA All-Star retail products and memorabilia. There will be dedicated All-Star NBA Store retail locations in the arenas, at the NBA All-Star Jam Session, and at select hotels in each city during the event. XP Events also will work with the NBA to establish additional points of sale at the 2007 All-Star Game February 18 at the Thomas & Mack Center in Las Vegas, and the 2008 Game February 17 at the New Orleans Arena in New Orleans.

MGA Games Unveils Miuchiz!
MGA Entertainment's MGA Games division is coming to market this fall with Miuchiz! (Me-You-Cheese). The handheld, portable device features digital characters in digital worlds and allows users to play both offline and online using the same unit. The attached USB connector allows the user to plug the handheld unit into the computer and connect to a real-time 3-D virtual online world with other Miuchiz! owners who also are simultaneously connected. Once online, the user can play multiplayer 3-D games for points and win virtual currency, chat with other players (with parental permission and controls), and buy and sell items. There will be three styles or "Tribez" available at launch: Miuchiz! Bratz featuring Cloe and Yasmin; Miuchiz! Monsterz, a battle-themed series; and Miuchiz! Pawz, cats and dogs that go on treasure hunting adventures. Each character version of Miuchiz! is available separately and retails for $29.99. Entry into "Planet Mion," the virtual world where Miuchiz! exists online, is included in the price for up to one year.
In other MGA news,
the Bratz Forever Diamondz CD hits stores September 19 with bonus tracks and special packaging that accommodates a girls' charm bracelet. All music is inspired by MGA Entertainment's new Bratz Forever Diamondz fashion doll line hitting stores now; the video game follows in early October.

Tour Celebrates Ranger Power
The Power Rangers are getting powered up for an eight-city tour that kicks off on the eve of the toy line's 15th anniversary. The "Get Powerized" tour begins September 23 in Bentonville, AR, with kids getting the chance to meet the Mystic Force Power Rangers, see toy demos, and participate in activities such as a green screen photo area where they can re-enact a scene from their favorite show and a drawing to win a limited-edition golden Megazord that is not available in stores. The free admission tour stops every successive weekend at different retailers in the following cities: Boston (September 29-October 1), Chicago (October 6-8), Atlanta (October 13-15), Dallas (October 20-22), Houston (October 27-29), Los Angeles (November 3-5), and San Diego (November 10-12).

Surf Artist to Create New Line
Island Daze is riding the wave of a new business venture with a board short line created by surf artist Drew Brophy. The Drew Brophy line of shorts, due in 2007, will be available under the Island Daze brand, as well as part of its private-label program.

Execs on the Move
Peter Dougherty was named senior vice president of branding for Cartoon Network and will be responsible for the creative execution and communication of the Cartoon Network brand and its multiple properties to target audiences in the U.S.

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

MIPCOM Junior 2006
Spot younger trends on the way up at MIPCOM Junior, October 7-8, 2006, Carlton Hotel, Cannes, France. Now in its 14th year, MIPCOM Junior is the only international screening and trading marketplace for children's, preschool, and teen programming and merchandising. Taking place ahead of the main TV market, MIPCOM Junior provides a unique commercial platform for the key international players in one place and at one time. Find out more at

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