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Weekly E-News, Issue #176, August 29, 2006

Sponsored by: Steve & Barry's Teams with Hoops Star Steve & Barry's teamed up with NBA star Stephon Marbury on The Starbury Collection, an exclusive line of apparel and sneakers at affordable prices. The collection features nearly 50 casual a

Sponsored by:

Steve & Barry's Teams with Hoops Star
Steve & Barry's teamed up with NBA star Stephon Marbury on The Starbury Collection, an exclusive line of apparel and sneakers at affordable prices. The collection features nearly 50 casual and comfortable items for men and boys, including jackets, jeans, hoodies, T-shirts, athletic tops and shorts, lifestyle and performance sneakers, work boots, hats, and other accessories, with nearly every individual item priced at $10 or less. The exception is the Starbury One, a high-performance basketball sneaker (suggested retail, $14.98) that Marbury will wear on NBA courts this coming season.

Investors Buy Field & Stream Licenses Company
A group of investors led by Barry Sternlicht, Michael Tewey, and Larry Martin purchased the Field & Stream Licenses Company and its trademark assets. The company will be based in Westport, CT, and run by Tewey and Martin on a day-to-day basis. Sternlicht will serve as the company's chairman. Founded 134 years ago by Gordon & Ferguson Co., Field & Stream Licenses Company currently owns more than 115 U.S. and international trademark registrations covering more than 600 products, along with "Intent to Use" registrations for an additional 250 products. It also owns the Field & Stream trademark for products in 43 countries including China and the European Union. The company is not associated with Field & Stream magazine, which is owned by Time Warner Corp. The investment group intends to leverage the Field & Stream brand into new high-quality, affordably priced outdoor products–including apparel, home products, sporting equipment, and food–and other services.

Rite Aid Expands
Rite Aid Corp. agreed to buy the Brooks and Eckerd pharmacy chains from Canada's Jean Coutu Group Inc. for $2.62 billion. With the addition of 1,521 Eckerd and 337 Brooks stores–to be renamed as Rite Aids–the deal gives Rite Aid more than 5,100 stores, behind CVS' 6,171 and Walgreen's 5,401 locations.

Upscale Maker Is Soft on The Flintstones
Warner Bros. Consumer Products awarded Lucien Pellat-Finet worldwide rights to develop men's and women's cashmere sweaters and scarves inspired by the look and feel of The Flintstones. Characters such as Bam Bam, Pebbles, and Dino will be featured on the luxury streetwear (suggested retails, $1,699 and $2,630) in more than 200 major retail outlets worldwide and in the four Lucien Pellat-Finet boutiques in Paris, New York, Tokyo, and Kobe in fall/winter '06.

Sesame Characters Gain Exposure in Parks
Sesame Street characters will have a greater presence at four Busch Entertainment Corporation parks in the U.S. as part of a long-term agreement signed with Sesame Workshop. Sesame Street-themed attractions will be created in SeaWorld California in San Diego; SeaWorld Texas in San Antonio; Busch Gardens Africa in Tampa, FL; and Busch Gardens Europe in Williamsburg, VA. Sesame-themed attractions for SeaWorld and Busch Gardens will begin in the next several months with a completion date of 2008. In addition, the Sesame Street characters will make periodic appearances at SeaWorld Florida in Orlando beginning in 2007. Sesame Workshop also will extend BEC's license to feature Sesame Street characters in Sesame Place, the company's Langhorne, PA, park.
In other Sesame news, Sesame Workshop greenlit production of 26 new episodes of Play With Me Sesame. The interactive series is also one of the shows included in Sesame program blocks debuting in Poland, Hungary, and Croatia. Play With Me Sesame is broadcast in more than 50 countries and encourages children to get up and play games along with their favorite Muppets from Sesame Street.

Ragdoll Inks Apparel, Headwear Deal
Ragdoll Ltd. partnered with Earth Tones Trading Company LLC for a line of Teletubbies apparel and headwear. T-shirts, and cotton, fleece, and knit tops in addition to flexfit caps, baseball caps, trucker hats, and beanies will be on shelves at department and specialty stores in spring 2007.

Big Plans in the Works for Jay Jay the Jet Plane
In addition to being renewed by PBS KIDS through June 2009, Jay Jay the Jet Plane will star in its first feature-length film, Jay Jay's Race Around the World. Preproduction is set to begin in October at UTV Toons Studios in India and at PorchLight Animation in Los Angeles.

Ubisoft Creates Original Star Wars Game
Ubisoft created the first original Star Wars game for the PSP and Nintendo DS. Star Wars: Lethal Alliance, which takes place between Episode III: Revenge of the Sith and Episode IV: A New Hope, launches worldwide in December under a long-term licensing partnership with LucasArts.

CLC Adds New University to Roster
The Collegiate Licensing Company signed an agreement with the University of Minnesota to manage its trademark licensing program. Prior to joining CLC, the University's trademark licensing program, which was started in 1986, was handled internally.

Illumitoon Entertainment Supports New Series
Illumitoon Entertainment, Ltd., licensed Get Ride! AM Driver for release in the U.S. in early 2007. The series is an action-adventure drama that focuses on the exploits of a young group of warriors, known as AM Drivers, as they battle a dominating empire of machines. The series was developed by ADK, and is backed by Japanese toy company Konami.

Deal Makes Sense for Both Partners
Brand Sense Partners formed a strategic relationship with The William Morris Agency, combining its brand extension expertise with WMA's existing licensing and merchandising business. The new endeavor will call on a team of more than 30 specialists at BSP who will serve WMA's clients by assisting them in the development of their brands, as well as coordinating strategies to proactively extend those brands across traditional media, endorsements, and consumer products in an integrated fashion.

New Activision Game Stars in TV Series
Activision, Inc., is teaming up with Spike TV and Best Buy on the Game Head Call of Duty 3: Challenge, a boot-camp-style competition of survival and gaming due on Spike TV's Game Head November 10, timed to the fall release of the Call of Duty 3 video game. Activision is hosting an online casting call at to find 16 recruits with personality, perseverance, and gaming skills to compete for a grand prize package that includes VIP access to Spike TV's Video Game Awards; a home entertainment system from Best Buy; and a trip for two to Normandy, France. Spike TV's Game Head is a weekly half-hour series dedicated to everything that is happening in the world of video games.

Noddy Is Fabric of New Textile Deal
Chorion inked a two-year deal with Character World for a line of textiles featuring Noddy and other characters including Big-Ears and Mr. Plod. The duvets, curtains, sleeping bags, cushions, and towels will be distributed in the UK, Channel Islands, and Eire.

Execs on the Move
Olivier Gers was promoted to general manager, FremantleMedia Licensing Worldwide. Karla Ilarde was promoted to director of specialty sales and marketing at Small World Toys, Inc. George Little Management, LLC, promoted Gina DeLuca to SURTEX show manager.

Take the Licensing Challenge
Have a new, not-yet-aired property with licensing and merchandising potential? Enter the Licensing Challenge. Visit for entry details. Deadline is September 1.
Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

Brand Licensing 2006
Brought to you by the organizers of Licensing International, Brand Licensing 2006 is the only pan-European event dedicated to licensing and brand extension. Taking place from October 4 to 5, 2006, at Olympia, London, it is a unique annual opportunity to meet Europ's leading licensors, and see more than 2,500 intellectual properties available for license. You will see more than 170 exhibitors (only 17 percent of which exhibited at Licensing 2006 International), learn more about the opportunities that exist in Europe via the show's seminar and workshop program, and experience licensing at visitor attractions. Visit for more information or to register.

For more information on licensing news and features, visit LICENSE magazine's Website,


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