Macy's Parades Its Stuff in New Series
Viewers get a behind-the-scenes look at what goes on at Macy's in a new WE TVseries called Unwrapping Macy's. The first of eight episodes premieresSeptember 30 (10 p.m. ET/7 p.m. PT) with cameras following real-life employeesat Macy's flagship store at Herald Square in New York City and at stores acrossthe country. In the premiere episode, viewers see how fashions and accessoriesare selected by following Macy's East Coast fashion directors and buyers. Also,follow the store's creative team through the photographing and design of amen's activewear catalog. The series culminates with shows dedicated to theplanning and problem solving required in executing the Macy's Thanksgiving DayParade and SantaLand experience.
Cartoon Network Inks Deals for Ben 10 and Powerpuff Girls
Cartoon Network Enterprises signed two new licensing agreements with SGFootwearand ODM for Ben 10. SGFootwear will create a footwear line from athletics toflip-flops due at retail in spring 2007. ODM (Olaes Design and Marketing) willdevelop T-shirts and sweatshirts for mid-tier and department stores this fall.In other news, the company partnered with Mighty Fine on a multi-year deal todevelop a line of Powerpuff Girls knit tops, T-shirts, and fleece tops for thejunior and 'tween markets. The line (suggested retails, $25 to $50) will besold at specialty and boutique stores, as well as upscale department storesbeginning this fall.
Lunar Jim Lands at Zellers
Alliance Atlantis International Content Distribution and Hudson's Bay Co. arebringing Lunar Jim to kids via a multitiered partnership. The children'sproperty is being featured in the Lunar Jim Moon Meal at 240 Zellersrestaurants across Canada until mid-October. In September, Lunar Jim willtravel across Canada to have breakfast with children at select Zellersrestaurant locations. An advertising promotion also will run across 12 AllianceAtlantis networks over a five-week period.
MGA and Zapf Creation Ink Long-Term Deal
MGA Entertainment and Zapf Creation AG agreed upon a 10-year joint salesventure. As part of the deal, MGA will be granted exclusive sales rights forZapf Creation products in the North and South American markets. In exchange,MGA will use Zapf Creation's sales channels to sell its products in majorContinental European markets. Zapf Creation also will be able to use MGAEntertainment Inc. for its brands in the non-toy sector to expand its productrange and target groups. MGA Entertainment and related parties holdapproximately a 20 percent stake in Zapf Creation share capital.
Classic Media Hosts Monster of a Sweepstakes
To celebrate the U.S. release of Gojira, the original 1954, uncut JapaneseGodzilla movie, Classic Media kicks off the Return to the King of the MonstersHometown Sweepstakes. Fans can log onto
to enter to win one of more than 250 prizes. One grand prizewinner will receivean 8-day, 7-night vacation to Tokyo, Japan, for two, including travel andfirst-class accommodations. Classic Media also will give away one Sony PSP perday for the duration of the sweepstakes, running through September 16, 2006.Additional prizes include 50 Gojira/Godzilla: King of the Monsters DVD sets and200 limited-edition Gojira DVD movie posters.
Danger Rangers Airs on Satellite Radio
Educational Adventures and XM Satellite Radio teamed up for the broadcast ofDanger Rangers Play It Safe, an ongoing series of one-minute features aimed atpreventing accidental injuries. The Danger Rangers Play It Safe safety tipmessages air on XM's channel dedicated to children's programming, XMKiDS (XMchannel 116). The episodes also will feature a Danger Rangers original songunderscoring each specific theme.
Paidas Management to Rep Bad Bones
Paidas Management will act as the exclusive licensing agent for Bad Bones. Theskull-themed brand, primarily linked to biker apparel, has crossed over intomany markets and has been seen on X Games, WWE events, and M
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