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Weekly E-News, Issue #174, August 15, 2006

Sponsored by: WBCP Supersizes Its Jewelry Presence Warner Bros. Consumer Products is partnering with Robert Lee Morris on a new Superman-inspired jewelry collection. The Superman collection (suggested retails, $55 to $350) is constructed of sterling

Sponsored by:

WBCP Supersizes Its Jewelry Presence
Warner Bros. Consumer Products is partnering with Robert Lee Morris on a new Superman-inspired jewelry collection. The Superman collection (suggested retails, $55 to $350) is constructed of sterling silver and 18k gold pieces emblazed with the S-Shield. This limited-edition collection comprises necklaces, pendants, bracelets, rings, belts, and key chains for both men and women.

AG Properties Secures Home Entertainment Partner
AG Properties named Sony Wonder the exclusive home entertainment partner for its new Holly Hobbie & Friends direct-to-DVD releases. As part of the multi-year deal, Sony Wonder will market and distribute at least two titles a year, with the first release, Holly Hobbie & Friends: Christmas Wishes, planned for October 2006. Two additional titles currently are in final production for a 2007 release, and four more titles are in development.

American Idol Stages New Software Debut
Sony Media Software signed an agreement with FremantleMedia Licensing Worldwide, Americas, to develop American Idol Jam Trax and American Idol Extreme Music Creator software. Jam Trax software (suggested retail, $19.95) comes with more than 600 music loops and samples, allowing users to record vocals, change tempo and key, and e-mail songs to others right from within the software. Extreme Music Creator software ($49.95) is a more powerful application that lets users produce songs on their home computer. Both include the bonus Randy Jackson's Producer's Pack and will be on shelves in October. Future editions of Randy Jackson's Producer's Packs, add-on loops, and music samples for Extreme Music Creator software are due for holiday 2006.

MTV Networks Acquires Atom Entertainment
MTV Networks, a division of Viacom, Inc., will acquire Atom Entertainment, Inc., and its portfolio, which includes casual games and, and short film and video sites and The $200 million deal furthers the company's multiplatform strategy of building an engaging universe of music, gaming, entertainment, news, and interactivity for targeted audiences.

Fisher-Price Reels in National Wildlife Federation
Fisher-Price is working with National Wildlife Federation to bring wildlife photos and educational content to its new Look & Learn line for View-Master. The first Look & Learn titles to hit shelves this summer include Dinosaurs, Marine Life, and Rain Forest Creatures with more titles due in 2007. The View-Master Gift Set includes binoculars, a reel case containing the 3-D image photo reels, and animal facts provided by the National Wildlife Federation.

iTunes Adds New Programming
A&E Television Networks and Apple are making programming from A&E Network, The Biography Channel, and The History Channel available for purchase and download on the iTunes Music Store ( iTunes offers more than 200 TV shows for $1.99 per episode for viewing on a computer or iPod.

Rocky Brands Signs Footwear Deal
Michelin Footwear appointed Rocky Brands, Inc., to produce, market, and distribute a line of footwear in North America under the Michelin brand name.

Son of the Sea to Rep Artist
Son of the Sea, Inc., will represent artist Phil Roberts, best known for his depictions of a surfer's lifestyle. A master painter, Roberts' expertise is capturing personalities in portraits. His most recent piece is the painting titled "Pros at Teauhupoo," which was printed in the current Surfer magazine's Big Issue.

Art Exec Forms New Venture
James Meserve, former CEO/president of Applejack Art Partners of Vermont, started Next Day Art, a venture focused on artist representation, art licensing, publishing, and ideation. The company currently is soliciting new artists for representation.

It's Happy Bunny Gains International Strength
Jim Benton's It's Happy Bunny expands its international presence with new deals in the United Kingdom and Nordic countries. Caroline Mickler Ltd. will manage the UK licensing program with an initial focus on apparel, accessories, social expressions, and stationery targeted at 'tweens and teens. As the program builds, gifts, toys, bedding, and other categories also will be targeted. Kidz Entertainment, CopCorp's sub-agent for Nordic countries, signed on HB Textil A/S for T-shirts, underwear, socks, and nightwear for sales and distribution in Denmark, Norway, Sweden, Finland, and Iceland, as well as Egmont Serieforiaget A/S for downloadable images, ringtones, and games for mobile devices in Denmark, Norway, Sweden, and Finland. Egmont also secured the right to produce stationery in those markets.

Billboard's New Fashion Site launches a new fashion site for one-stop shopping of hip-hop and celebrity licensed brand apparel for 'tweens, teens, young adults, and plus-size consumers. eFashion Solutions, LLC, will support and manage the portal ( Brands sold via the portal include Phat Farm by Russell Simmons, Baby Phat by Kimora Lee Simmons, Applebottoms by Nelly, Catch a Fire by Cedella Marley, Yank, ProKeds, and ABS by Allen Schwartz.

Execs on the Move
Marlene Cuesta was promoted to vice president of licensing for Jada Toys, Inc. Anthony Noberini was upped to design director, licensed product, Waverly Lifestyle Group, a division of F. Schumacher & Co. Salman Khokhar was named executive vice
president of global strategy for Jordache Enterprises. Jason Elsky was promoted to vice president of marketing, and Emily Jones was hired as manager of station relations at Amity Entertainment.

Upcoming Industry Events
MAGIC Marketplace, August 28-31, Las Vegas Convention Center and Las Vegas Hilton, Las Vegas, NV,

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

For more information on licensing news and features, visit LICENSE magazine's Website,


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