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Weekly E-News, Issue #173, August 8, 2006

Sponsored by: Disney Launches Upscale Infant CollectionsThe Classic Disney and Walt Disney Signature collections of upscale infant apparel and gifts were unveiled at the ENK International Trade Show in New York City. Icky Baby is the key licensee for

Sponsored by:

Disney Launches Upscale Infant Collections
The Classic Disney and Walt Disney Signature collections of upscale infant apparel and gifts were unveiled at the ENK International Trade Show in New York City. Icky Baby is the key licensee for both brands. The first line of Classic Disney products to launch is the Bambi Collection, featuring gift items such as baby blankets, boxed burp cloths in tulle gift boxes, and full gift and bath sets. Items will be available beginning in September at Nordstrom and Bloomingdale's. In October, the collection will expand to include infant apparel such as organic cotton Ts, dresses, and pajamas. Products will feature sketch artwork showing Bambi and friends in scenes from the original film. The Walt Disney Signature collection of gift, seasonal, and apparel items features sketchbook and silhouette artwork, monograms, and vintage-print appliqués. Targeting very upscale department stores, it will debut in November.

Mattel to Acquire Radica
Mattel will add Radica to its empire and in the process firm up its stance in the electronics toy arena with brands such as Radica, 20Q, Play TV, and Girl Tech. The $230 million deal will provide Radica shareholders with $11.55 in cash for each share of Radica common stock. The transaction is subject to approval of Radica shareholders, as well as customary regulatory approvals. It is expected the transaction will be completed in fourth quarter 2006.

New Entertainment Brand Targets 'Tweens and Teens
Geffen Records and DIC Entertainment created SPG, a new entertainment brand for 'tweens and teens. The cornerstone of the brand is the Slumber Party Girls, a group of five teens who sing, dance, and act and who will be the hosts of KOL's Secret Slumber Party on CBS, a collaboration between DIC, AOL's KOL kids' site, and CBS due September 16. The Slumber Party Girls also will serve as the "house band" for upcoming dance competition series Dance Revolution!. The SPG brand will launch across multiple platforms, including music, television, online, and mobile, with the subsequent rollout of a consumer products program and motion picture release. In 2007, DIC will debut a lifestyle program for 'tweens in categories including apparel, accessories, electronics, publishing, cosmetics, novelties, and more.

Scholastic Media Launches Wise Promotion
Scholastic Media and Wise Foods kick off the back-to-school season with The Magic School Bus brand on more than 600,000 packs of 25-count value packages. Consumers who purchase the value packs will receive an instant in-pack premium along with an on-pack $3 rebate offer and the chance to receive one of The Magic School Bus DVDs through November 15.

Users Tune In to New Programming
Turner Broadcasting System, Inc., and Apple are making programming from CNN, Adult Swim, and Cartoon Network available for purchase and download on the iTunes Music Store ( The new content features Cartoon Network's Johnny Bravo, Adult Swim's Aqua Teen Hunger Force, and original episodes of documentary series CNN Presents, all available for viewing on a computer or iPod. Television shows are available in the U.S. only, and video availability varies by country. TV shows, music videos, and short films are $1.99 per episode.

WBCP Scores with European Soccer Clubs & More
Warner Bros. Consumer Products was appointed master licensee for European soccer clubs FC Barcelona, Juventus FC, Manchester United, and Paris Saint-Germain for the U.S., Canada, Mexico, Central America, Brazil, and the rest of South America. Leisure apparel and accessories, toys and games, housewares and domestics, stationery, and gifts and collectibles are on tap. In other news, the company, on behalf of DC Comics, entered into a licensing agreement with Naki World to produce video game accessories based on Superman Returns and the core Superman brand. WBCP also entered into a partnership with AMC Beauty to develop signature women's and men's fragrances inspired by the glamorous lifestyle of characters on TV show The O.C. The O.C. for Her and The O.C. for Him fragrances will be available in October in .5-ounce and 1.7-ounce versions, with suggested retails at $12 and $22.50, respectively.

Children's Designer Comes to Mobile World
Big Tent Entertainment signed a multi-year North American licensing agreement with Airborne Entertainment, Inc., for children's designer Lisa Revelli. Under the agreement, Airborne will develop an array of mobile content including screensavers, wallpapers, and menu themes featuring children's property Gungle.

EA Extends Long-Standing Relationship with PGA TOUR
The PGA TOUR and Electronic Arts extended their partnership through 2012 for Tiger Woods' PGA TOUR video game franchise. Tiger Woods PGA TOUR '07 is scheduled to be released in Europe in September and in the U.S. in October on Xbox, Xbox 360, PS2, PS3, PSP, the PC, and mobile.

Paidas Management Signs On New Client
Paidas Management will act as the exclusive licensing agent for "The Fighting Colors Collection." The collection of artwork by Gary Velasco embodies the bygone air combat spirit of World War II, when fighter and bomber crews had their aircraft painted with slogans and scantily clad pinups known as "nose art."

VIZ Media Gives Kids a Free Ride
VIZ Media is working with BART and its partners on the Kids Ride Free Saturdays program, giving kids ages 12 and under the opportunity to ride the Bay Area transportation system all month for free. As part of the program, kids will receive special promotional offers from the California Academy of Sciences, the Oakland As, and the Ringling Brothers and Barnum & Bailey Circus. VIZ Media will distribute free "Kid Packs" of manga, anime, and more to children at Powell Street Station August 26.

EK Success Inks Two Deals
EK Success will bring Sesame Street characters and Elvis Presley to scrapbook enthusiasts via new deals with Sesame Workshop and Elvis Presley Enterprises. Headed to shelves in October, the Sesame Street line will include 3-D paper-based and epoxy stickers; mini T-shirt embellishments with removable hangers; and themed papers and ribbons with sliders featuring Elmo, Big Bird, Cookie Monster, Oscar the Grouch, Bert, Ernie, and Grover. The line also includes some general Sesame Street-themed products. The Elvis craft line, due in November, will include scrapbooking products such as double-sided 12-inch square paper, as well as three-dimensional embellishments, title stickers, and mini T-shirts that capture the essence of famous Elvis songs, icons, and places.

FUNimation Channel Launches on Verizon FiOS TV
FUNimation Entertainment launched the FUNimation Channel, a 24-hour digital network on Verizon FiOS TV. The network features programming from top anime brands in the U.S., and it will be added to the FiOS TV Premier package.

Movin' On Up
Steve Glasenk was named executive director, licensing, for Signatures Network.

Brand Licensing 2006

Brought to you by the organizers of Licensing International, Brand Licensing 2006 is the only pan-European event dedicated to licensing and brand extension. Taking place from October 4 to 5, 2006, at Olympia, London, it is a unique annual opportunity to meet Europe's leading licensors, and see more than 2,500 intellectual properties available for license. You will see more than 170 exhibitors (only 17 percent of which exhibited at Licensing 2006 International), learn more about the opportunities that exist in Europe via the show's seminar and workshop program, and experience licensing at visitor attractions. Visit for more information or to register.

Upcoming Industry Events

"How To Make a Great Preschool Series" Workshop, August 12-14, Little Airplane Productions, 86 Franklin Street, 5th Floor, New York, NY, 212.965.8999 or e-mail: [email protected]
MAGIC Marketplace, August 28-31, Las Vegas Convention Center and Las Vegas Hilton, Las Vegas, NV,

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

It?s MAGIC Time
MAGIC Marketplace is the largest and most comprehensive fashion industry trade event in the world, providing men's, women's, and children's clothing and accessory manufacturers the opportunity to showcase more than 4,000 companies, 6,000 brands, and 20,000 product lines to 112,000-plus attendees from 80 countries. MAGIC's attendees, the largest gathering of retailers anywhere, represent nearly 70 percent of the apparel business in the U.S. MAGIC also provides a complete sourcing and supply chain solution, Sourcing at MAGIC. Branded wholesalers and retailers now have the opportunity to support their apparel supply chain sourcing process time- and cost-effectively during MAGIC Marketplace. Here, product development, merchandising, and design teams enjoy direct access to the largest gathering of full-package contractors, fabric, and component suppliers in North America: 700-plus companies from 30 countries. This year, MAGIC Marketplace takes place August 28 to 31, at the Las Vegas Convention Center and Las Vegas Hilton, Las Vegas, NV. For more information, visit

For more information on licensing news and features, visit LICENSE magazine's Website,


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