Mattel Feels the Need for Speed
Mattel will hold a day-long Hot Wheels festival in the city of Speed, KS,Sunday, August 6, to honor the automotive history of America's rural highways.No doubt the expected attendance of more than 5,000 will outnumber the 35people who currently reside in the Mid-Western town. The celebration will kickoff with a parade led by a life-sized Hot Wheels car and end with an extensiveshow of classic vehicles and hot rods, a Miss Hot Wheels pageant, a motorcycleshow, and food and local vendors. Attendees will receive a commemorative HotWheels event car while supplies last.
FUNimation Execs Create New Entertainment Company
Barry Watson, Stephanie Glotes, and Richard Ray–all senior execs at FUNimation–formedIllumitoon Entertainment with a focus on acquiring anime from Japan andretrofitting it for American audiences.
New Venture Courts Faith and Secular Audiences
DIC Entertainment and Thomopoulos Productions created Promise MediaProductions, a new venture focused on developing, marketing, and distributingoriginal live-action and animated content such as an animated version of BlackBeauty; a remake of Ben Hur; and an original live-action theatrical production,Angel Flight for Life, for the faith-based and secular markets. In addition todeveloping comprehensive licensing and merchandising campaigns, Promise MediaProductions will build an online community.
Kargo Launches Mobile Site
withmobile content to include MP3 tones, celebrity voice tones, master tones, andimages. FeverMobile.com is the only mobile content site currently allowed tooffer Bob Marley music and images in the North American market. The siteinitially is available on Cingular Wireless and T-Mobile and soon will expandto other national carriers. FeverMobile.com offers users up to 37 percentsavings on subscription plans that start at $4.95 per month. Unlike other "useit or lose it" mobile content plans, FeverMobile.com lets users roll over theirunused credits from month to month.
Fremantle Home Entertainment Gets Prehistoric
Fremantle Home Entertainment will handle worldwide DVD sales and distributionfor the Prehistoric Park TV series. Due late summer in the UK, the DVD willcontain six episodes and include a "making of" featurette. The company alsosecured home entertainment sales and distribution deals in Australia with MRAEntertainment and in Japan with SPO Inc.
Designer Brings Character to Idlehour Entertainment
Idlehour Entertainment signed a multi-year agreement with lifestyle appareldesigner Michelle Quaranta and will manage all licensing initiatives related tothe designer's Mija character. Mija, a Tibetan monk, was introduced in 1997 asthe subject of a yoga-inspired apparel line.
RJM Licensing's New Deal Is for the Birds
RJM Licensing, Inc., added Peterson Field Guides to its client portfolio in adeal with Houghton Mifflin Company. The licensing program for the bird-watchingbooks will have two distinct strands. Manufacturers will be able to put thePeterson Field Guides Seal of Approval on products bird-watchers use, and theyalso will have access to Peterson's artwork, photographs, and writings. Initialcategories will include bird feeders, birdhouses, binoculars, apparel andaccessories, stationery, gifts and collectibles, and home d
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