Wal-Mart Strengthens Portfolio with New Apparel Brand
Wal-Mart Stores, Inc., is adding George Me by Mark Eisen, an encapsulatedsportswear collection from the designer to complement its George ladies'assortment. The collection will feature tops, bottoms, jackets, and knits,available in misses and plus sizes. It will be on shelves in mid-August.
Jakks Toys with New Apparel Line
Jakks Pacific, Inc., brings its Fly Wheels toy vehicle brand to the apparelcategory, signing a deal with JEM Sportswear. Under the deal, JEM will offerscreen-printed T-shirts, as well as a special-edition Fly Wheels collectiblewheel at mass and specialty retailers in fall 2006.
Duo Partners on New Entertainment Entity
Decode Entertainment and The Halifax Film Co. joined forces to create DHXMedia. Key shareholders in the new company are Michael Donovan and CharlesBishop of Halifax and Neil Court, Steven DeNure, Beth Stevenson, and JohnDelmage from Decode. Michael Donovan is chairman and CEO, and Bishop, Court,and DeNure will sit on the DHX Media board. The companies will retain theirindividual identities and brands yet provide a stronger combined library of1,150 half-hours of programming. Decode's titles include Planet Sketch(co-produced with Aardman), Angela Anaconda, Franny's Feet, and NaturallySadie, while Halifax is in production on preschool series Poko, Bo on the Go,and Mighty Jungle. Halifax's preschool series, Lunar Jim, is a co-productionwith Alliance Atlantis, and the company also is a primetime comedy producer inCanada, with series that include This Hour Has 22 Minutes.
Curious George Swings into Washington, D.C.
Curious George brings his unique brand of mischief to the nation's capital aspart of an appearance at Washington 2006 sponsored by the United States PostalService June 3, at the Washington D.C. Convention Center. George will meet andgreet children and their parents in the Kid Zone, where they can participate inthemed activities, hear classic Curious George adventures read by PostalService volunteers, and get a sneak peak at Curious George's new televisionseries coming to PBS KIDS September 4. In addition, the Postal Service will dospecial unveilings of the Curious George stamp from the 2006 "FavoriteChildren's Book Animal" commemorative stamp series.
TV Show Not Lost on Ubisoft
Ubisoft signed a long-term worldwide licensing agreement with TouchstoneTelevision to develop and publish a video game based on TV show Lost. The gamewill be offered for home and portable consoles, as well as PCs in 2007.
Playboy Enterprises Inks Two New Deals
Playboy Enterprises, Inc., signed an exclusive licensing agreement withBioWorld Merchandising for a line of men's and women's hats and headwear. Theline will be available at retailers such as Spencer's; Claire's; and thePlayboy Concept Boutique, Las Vegas at The Forum Shops this summer. The companyalso secured UK-based Groovy Distribution Ltd. as its exclusive licensee forgift and home collections throughout the U.S., Canada, Europe, and the UK.Groovy Distribution Ltd. will launch a collection of barware, key chains,furniture, lighting, clocks, mirrors, and other gift items.
Nomination Brings on Superhero Bling
Warner Bros. Consumer Products brings its superheroes to the jewelry counter witha collection of stainless steel fashion jewelry created by Nomination s.r.l.The collections are inspired by Superman and Batman and include a combinationof female, male, and unisex pieces. They will feature necklaces, bracelets,earrings, and jewelry accessories for handbags and pants/jeans. The Supermanline is designed around the iconic S-Shield and accented with zirconia to add asparkle to daywear. The Batman line, with its darker, moodier logo, is detailedwith zirconia stones and black steel suggestive of "nightwear."
?70s Series to Gain Exposure in UK
Celador International appointed Gosh International Plc master toy licensee for"70s kids" animation property Roobarb & Custard, which recently was revivedin a new series, Roobarb & Custard Too, produced by A&B TV. Gosh willcreate a line of plush toys, gifts, and stationery as part of the two-year dealwith distribution in all major high street retailers in the UK, Eire, andAustralia in time for Christmas 2006.
A. Smith & Co. Bullish on PBR
A. Smith & Co. inked an exclusive deal with Professional Bull Riders, Inc.,to develop both scripted and non-scripted content across all platforms. This isthe first deal PBR has struck with a production company.
Everlast Lends Support for Fundraising Effort
Everlast Worldwide Inc. partnered with The Breast Cancer Research Foundation tochampion a fundraising effort for cancer research and prevention around theworld. Everlast will donate 5 percent from the sale of every pair of its pinkboxing gloves sold through sporting goods retailers and online retailers acrossthe country. Everlast also will launch a cause-related marketing campaign toincrease the awareness and funding of breast cancer research, with ramped upefforts focused on National Breast Cancer Awareness month in October. Thecampaign will involve partnerships with major sporting goods retailers, women?shealth fitness centers, athletes, and print advertising.
Execs on the Move
R. Russell Hampton, Jr., was named president, Disney Publishing Worldwide,succeeding Deborah Dugan, who recently resigned. Pok
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