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Weekly E-News, Issue #149, February 21, 2006

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There?s No Toying with New York Venue
New York City will remain the place to see the latest and greatest in the toy industry as the Toy Industry Association?s board of directors reaffirmed its decision to keep both the American International Fall Toy Show and the American International Toy Fair in New York City now and in the foreseeable future. The Fall Toy Show (slated for October 20 to 23) will take place at the Jacob K. Javits Convention Center and will have closed exhibit space. Additionally, there will be private showrooms in the Toy District and other locations. The 2007 Toy Fair will take place February 11 to 14. TIA?s board also decided to refer members seeking permanent showroom space to real estate firm Newmark Knight Frank to assist in all real estate leasing issues.

WBCP Supports Heroes with New Deal
Warner Bros. Consumer Products linked up with Priorities for a line of highly distressed, burnt-out fabric and vivid color palette Ts, tanks, thermals, and zip hoodies inspired by DC Comics characters such as Superman, Supergirl, Lois Lane, Wonder Woman, and Batman. The product lines are due at retail in April.

Transformers to Take Shape in Gaming World
The Hasbro Properties Group granted Activision, Inc., the global rights, excluding Japan, to develop console, handheld, and PC games based on Transformers. The first game will be tied to the live-action film from DreamWorks Pictures and Paramount Pictures due in theaters July 4, 2007. Hasbro also plans to expand the brand?s reach through ringtones, mobile gaming, and a host of other products for gaming fans of all ages.

New Property to Fight Childhood Obesity
Australian multimedia entertainment company Big Red Frog and its North American marketing agent, 360ep, are launching The Body Mechanics Program aimed at educating kids about the importance of a healthy lifestyle. The program gives human personification to body elements that work together to fight fat with characters such as ?Soolynn? (insulin), ?Gluke? (glucagon), ?Sara Bellum? (cerebellum), and ?Antioxidants? (oxidation inhibitors). Bill Jemas and Russ Brown, principals of 360ep, plan a licensing program that initially focuses on publishing, toys and games, home d

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