Hasbro Signs ?Marvel?ous New Deal
Hasbro, Inc., will bring a range of toys and games to retail shelves in January 2007 as part of a new five-year deal signed with Marvel Entertainment. The toymaker plans to create a line of action figures, role-play and preschool toys, board games, and puzzles featuring both the ?classic? comic book look of the characters, as well as those based on Marvel-themed movies. Hasbro?s first product line will focus on Ghost Rider and Spider-Man 3. The license guarantees Marvel $205 million in royalty and service fee payments, of which $70 million would be payable on the theatrical release of Spider-Man 3 and $35 million upon the theatrical release of Spider-Man 4. In addition, the license can be extended past the five-year term, dependent on the number of other entertainment properties released during that time frame.
Two Powerhouses Complete Merger
Namco Hometek Inc. and Bandai Games Inc. put the finishing touches on their merger, with the companies now known as Namco Bandai Games America Inc. in North America. Effective January 2, 2006, Namco Bandai Holdings (USA) Inc. owns all of the Bandai Namco Group U.S. subsidiaries including Bandai America Inc. (toys), Bandai Entertainment, Inc. (visual/DVDs), Namco America Inc. (arcade machines), Namco Cybertainment Inc. (arcade facility), Namco Networks America Inc. (mobile games), and Namco Bandai Games America Inc. (video games).
There?s No Business Like Snow Business
Cartoon Network and Kids? WB! signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search. The three-year old program is a season-long quest to find the best 9- to 13-year-olds on skis and snowboards. The annual search comprises more than 70 competitions at U.S. and Canadian resorts, culminating in a championship competition at Vermont?s Killington Resort March 3 to 5, 2006. This year?s program also will include a new All-Stars event, hosted by Colorado?s Keystone Resort January 27 to 28, 2006. Cartoon Network will project an original 30-minute cartoon special called Mount Miguzi onto the snow as part of the All-Stars event, while Kids? WB! will show episodes of its new series, Loonatics Unleashed and Johnny Test, at the Killington, VT, qualifying events and finals.
Playboy Adds Luxe Watch Line
Playboy signed an agreement with Jacob & Co. to create a line of ?Five Time Zone? luxury watches for men and women. The watches, created by jeweler to the stars Jacob Arabo, are available in three styles: a Playboy version of Arabo?s geometric-shaped ?Five Time Zone? display, and the other two solely featuring the iconic Playboy Rabbit Head in either pink or black diamonds. Each will be embellished with diamonds and precious stones and will retail between $10,600 and $33,500.
Family Guy Products to Hit Amusement Circuit
One Stop Toy Co., Inc., will create a line of Family Guy products via a new deal with Twentieth Century Fox Licensing & Merchandising. Inflatable basketballs, filled vinyl characters (for wall and window mounting), vinyl key chains, and more will be distributed through amusement and vending channels in spring 2006.
Global Prints Banks on Rent
Global Prints entered into a licensing agreement with Revolution Studios through its licensing agency, Quattromedia, for art prints and posters for the movie, Rent. Going forward, the company plans on releasing more publications focusing on major characters in the movie.
Verizon Talks Up New Deal
Verizon-branded home networking equipment will hit store shelves in spring as the company furthers its strategy of reaching new markets and consumers. The new line of wireless routers, desktop and notebook cards, and USB adapters will be complemented by kiosks, signage, and displays. In addition, marketing programs will include rebates, coupons, and other special offers. Belkin will produce, ship, and provide technical and customer support for the broadband networking equipment. Licensing agent Brandgenuity LLC facilitated the agreement.
TV Sets to Get Looney
HANNspree California, Inc., signed a deal with Warner Bros. Consumer Products to create a line of LCD television sets based on the Looney Tunes characters. The initial line will include Tweety, Bugs Bunny, and Taz. As part of the agreement, HANNspree will be the licensee for Looney Tunes-themed LCD TV sets in the United States with all products available at national and regional retailers, all HANNspree-owned stores, http://www.HANNSpree.com/, and http://www.Amazon.com/.
Sheppard Named to New Licensing Post
Elizabeth Sheppard was named to the newly created position of director of licensing sales for Meredith Corporation. In this position, Sheppard will be responsible for leading several new initiatives designed to grow the company?s brand licensing sales.
Licensing Show Webinar
Licensing 2006 International Show organizers are offering a free Webinar, entitled ?Maximize your Licensing International ROI: Best Practices for Savvy Exhibitors,? Wednesday, February 1, from 12 to 12:45 p.m. EDT. An optional Q&A will follow. This event will provide insights into how to use the industry?s annual gathering to grow licensing revenue and develop new promotional partnerships. Participation is limited. For details visit www.licensingshow.com/webinar.
Upcoming Industry Events
American International Toy Fair, February 12-15, 2006, Toy District and Jacob Javits Convention Center, New York, NY, http://www.toy-tia.org/AITF
New York Comic-Con, February 24-26, 2006, Jacob Javits Convention Center, New York, NY, http://www.nycomiccon.com/
Youth Marketing Mega-Event 2006, March 27-29, 2006, Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA, http://www.youthmarketingmegaevent.com/
Submit Licenses Granted & Available Now Online
License!?s License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly basis once approved by an editor. Go to http://www.finder.licensemag.com/ to fill out the verification form and submit your licenses granted or available now. Highlights from each month?s online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: email@example.com.
For more information on licensing news and features, visit License! magazine?s Website, http://www.licensemag.com/.
Hasbro Signs ?Marvel?ous New Deal