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Weekly E-News, Issue #141, December 20, 2005

 Sponsored by:    Former Sesame Workshop Exec Joins HIT Entertainment Bill Burke was appointed vice president, brand management, HIT Entertainment. In this new role, Burke oversees the brand development of Barney and The Wiggles, as well a

Sponsored by:   

Former Sesame Workshop Exec Joins HIT Entertainment
Bill Burke was appointed vice president, brand management, HIT Entertainment. In this new role, Burke oversees the brand development of Barney and The Wiggles, as well as the portfolio of Jim Henson Company brands such as Fraggle Rock and Animal Jam that HIT reps worldwide. Additionally, he will focus on brand management for new content development.

TJLG Signs Sweet New Deal
Entenmann?s Products Inc. retained The Joester Loria Group to represent Entenmann?s for licensed brand extensions. The Joester Loria Group will manage the strategic planning and development of licensing initiatives for Entenmann?s and Entenmann?s sub-brands including Little Bites and its line of Ultimate Dessert Cakes. Targeted categories include non-bakery food, beverages, housewares, and publishing. Product introductions are planned for 2007.

Everlast Worldwide Partners with Jacques Moret
Everlast Worldwide Inc. signed a new four-year license agreement with Jacques Moret, Inc. The deal kicks off January 1, 2006, giving Moret the license for men?s activewear, sportswear, outerwear, and swimwear in the U.S. Moret will partner with M. Hidary and Company Inc. for design, development, and sales of the activewear portion of the license. M. Hidary will purchase certain men?s apparel inventory owned by Everlast and assume other transitional costs associated with the men?s business. Additionally, certain key sales, merchandising, and operational personnel will join the new group.

Self Esteem Creates Vintage Collection
All Access Apparel, manufacturer of Self Esteem, signed two-year licensing agreements with five companies, giving Self Esteem usage rights to candy and automotive properties including Hershey?s, PEZ, Turtle Wax, and General Motors, among others. The new Self Esteem Vintage will use authentic images, some dating back to the early 1900s, on juniors?, ?tweens?, and girls? tops. First products will be on shelves in spring at the company?s traditional network of retailers.

Kids to Go Ape Over New Publishing Line
HarperCollins Children?s Books released a new line of King Kong children?s books including chapter books, beginning readers, 8x8 storybooks, junior novelization, and color and activity books. Kids also will have the option of choosing from King Kong: Coloring and Activity Book and Crayons and King Kong: Coloring and Activity Book and Stickers.

SPCP Seeks Licensees for New Animated Feature Film
Sony Pictures Consumer Products seeks partners to catch the wave on the second animated feature film from Sony Pictures Animation, Surf?s Up, due in theaters summer 2007. Surf?s Up goes behind the scenes of the world of competitive penguin surfing. The merchandising program will take a fresh approach to character licensing, riding the waves of the surf culture through edgy graphics and stylized line art. The design palette consists of vibrant colors that reflect the tropical vibe of the film. Sony Pictures Consumer Products currently is licensing across all key product categories.

JAKKS Pacific Attracts Partners for New Learning Platform
JAKKS Pacific, Inc., inked an exclusive licensing agreement with RJM Licensing, Inc., to produce a line of JAKKS? new Tell-A-Story interactive books based on ?Guess How Much I Love You? and ?I Love My Little Storybook.? The Tell-A-Story system connects directly into a standard TV using Plug & Read technology, and serves as an introductory reading guide for preschool-aged children.

Porterfield?s Eyes New Cards for Holiday ?06
Porterfield?s Fine Art Licensing signed a major multi-artist license with the design division of Hallmark UK for Christmas cards to be distributed initially in the United States and Canada for Christmas 2006. The license focuses extensively on the Santa Claus images of Porterfield?s painter Joseph Holodook and also includes numerous additional images by Porterfield?s artists Maureen McCarthy, Thomas Wood, Frank Margasak, Barbara Ann Kenney, Richard De Wolfe, and John Richard Perry.

branding, inc., Draws Up New Deals
branding, inc., signed on illustrator Cheryl Hoffman under the brand name DOLL! by Cheryl Hoffman. Jenean Morrison also signed with the agency for representation of her design-focused brand Posh Pattern by Jenean.

Lee Changes Role at RC2
John Lee will evolve his current role as executive vice president to an advisory role with RC2, effective in the first quarter of 2006. The change will enable Lee to expand his role as chairman of The Ready to Learn Partnership and president of The Learning Box, LLC, two children?s media organizations committed to creating and distributing new programming content to help young children develop early learning and literacy skills.

TIA Toy Fair Education Program
Toy Industry Association, Inc.?s 2006 Education Program will take place during American International Toy Fair, Saturday, February 11, and Sunday, February 12. Education program attendees can choose from 28 sessions on key industry issues, including Breakthrough Marketing Tactics and Sales Motivation. Education Program registrants will be guaranteed seating at the February 12 General Session at the Jacob Javits Convention Center featuring Malcolm Gladwell, author of ?Blink!? and ?The Tipping Point.? Toy Fair attendees can find information on the Education Program sessions and register at Industry professionals who register by January 6 will receive a $50 discount.

Upcoming Industry Events

American International Toy Fair, February 12-15, 2006, Toy District and Jacob Javits Convention Center, New York, NY,
New York Comic-Con, February 24-26, 2006, Jacob Javits Convention Center, New York, NY,
Youth Marketing Mega-Event 2006, March 27-29, 2006, Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA,

Submit Licenses Granted & Available Now Online
License!?s License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month?s online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: [email protected].

License!?s Weekly E-News will be on hiatus next week, returning Tuesday, January 3. Best wishes for a Happy, Healthy New Year. For more information on licensing news and features, visit License! magazine?s Website,


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