Nelvana Extends Distribution in Non-Theatrical Channels
Nelvana Home Entertainment and Criterion Pictures will bring Nelvana?s libraryof animated programming to non-theatrical venues in a five-year deal. Under theterms of the agreement, Criterion Pictures picks up distribution rights toAnatole, Babar, The Berenstain Bears, Corduroy, Franklin, Little Bear, andElliot Moose with other titles under consideration. The shows are available inEnglish and Spanish and will be offered in channels including schools/schoolboards, daycare centers, libraries, and museums.
Online Retailer Supports The Doodlebops
Cookie Jar Entertainment is partnering with Ty?s Toy Box (
) to create afirst-of-its-kind licensed merchandise program for its music-focused series,The Doodlebops. The online retailer will offer its first wave of exclusiveDoodlebops merchandise that ultimately will include apparel, backpacks, lunchbags, clocks, watches, picture frames, and more. All merchandise will beavailable only at www.tystoybox.com. Consumers also can access the marketplacethrough the ?Stuff? link on The Doodlebops? official Website at
Union Pacific Tracks Down New Licensees
IMC Licensing negotiated three new licensing agreements for the Union Pacificbrand to develop a portfolio of apparel and accessories targeting the youthmarket. Chaser, a division of B&H Company, is launching a series of?distressed? Ts bearing the nostalgic marks, as well as Union Pacificadvertising from the early to mid-1900s at Urban Outfitters and other high-end specialtyclothing shops. All-Star Apparel is test-marketing new caps bearing thenostalgic logos, as well as the current Union Pacific Shield. The caps will beavailable at Hat World and Lids. Mad Engine is launching a series of Ts bearingmore stylized interpretations of Union Pacific brand artwork innever-before-seen designs and styles. Mad Engine is licensed for specialtyclothing stores, as well as mid-tier and mass channels.
Power Rangers Power Up New Website
Bandai America Inc. launched
,which enables Power Rangers fans to generate gift wish lists to send to Santa,friends, and family; see the Power Rangers toys in 3-D; and view streaming video of PowerRangers TV commercials. GetPowerized.com also links to Disney?s
site andvice versa, further showcasing the synergy between the toy line and thetelevision series. GetPowerized.com soon will feature the Power Rangers FamilyActivities Page with activities such as Create & Construct Your OwnMegazord, Family Fitness Fun, Spring Clean-Up the Power Rangers Way, and more.
Disney Online Sets Its ?Site? on Adults
Disney Online, part of the Walt Disney Internet Group, is courting a?grown-up? audience for the first time with the launch of Disney?s Game Caf
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