Weekly E-News, Issue # 131, October 11, 2005

Van Raalte Joins The Joester Loria Group

Peter Van Raalte is joining The Joester Loria Group as senior vice president ofbusiness development. In his new post, the former vice president of consumerproducts at Scholastic Entertainment will be responsible for strategicplanning, management of key licensing programs, and new business development.

Cartoon Network Strengthens Promotions Marketing Team

Cartoon Network is expanding its promotions marketing team to key markets inLos Angeles and Chicago. The current expansion marks the promotion andrelocation of Terri Tuttle to the position of senior director working inChicago, and Sabina Spigel to director in Los Angeles. In her new role, Tuttlewill manage the Chicago and Midwest region, while Spigel will oversee the LosAngeles area, where she will continue to create and implement promotionpackages for clients in the West Coast region.

Diamond Select Treks Out New Licensed Line

Diamond Select Toys and Collectibles will create an array of action figures,ships, statues, Minimates, and other collectibles based on Star Trek. Futureplans include all-new starship and prop replicas, resin statues, Minimate blockfigures, and action figures based on all five Star Trek series and the featurefilms. Art Asylum will continue to develop each collectible starting withaction figures for Star Trek: The Next Generation.

Classic Media Readies Classic DVD

Classic Media warms audiences this winter with The Legend of Frosty theSnowman, complete with a marketing, promotional, and advertising program. Instores October 18, the DVD (suggested retail, $21.98) will be supported byconsumer brands including Frito Lay, LifeSavers, Keebler, and Renuzit inaddition to retail-specific programs at several mass, grocery, drug, andconvenience stores. A television, print, and radio campaign, as well as anonline component, also is planned.

Commonwealth Toys to Support Jakers!

Commonwealth Toys is on board to support Jakers! The Adventures of PiggleyWinks as master toy licensee. First products based on the PBS Kids series willinclude plush and beanies of the main characters in addition to windup toys,figurines, playsets, environments, key chains, and banks due in summer 2006.Licensing agent United Media will continue to build the Jakers! licensingprogram, targeting additional key categories such as social expression,apparel, and advertising/promotions.

Tattoo Shop Inspires Jeans Maker

Hart & Huntington Tattoo Co. inked a deal with designer jean maker MiaBrazilia to manufacture a line of jeans under the Hart & Huntington TattooCo. moniker. The name, which originates from the tattoo shop located in thePalms Casino in Las Vegas, has gained notoriety due in large part to the shop?scentral role in the A&E TV series, Inked. Hart & Huntington?s tattooartists will be given the exclusive opportunity to design custom, one-off jeansfor sale to the public.

DreamWorks Signs Deal with Kellogg

DreamWorks Animation SKG and Kellogg Co. entered into a multi-picture,multi-year worldwide promotional partnership to support DreamWorks Animation?sfeature films and home video products. The first-ever deal between the duoprovides Kellogg with exclusive worldwide rights to DreamWorks Animation?s filmproperties for the ready-to-eat cereals, toaster pastries, cereal bars, andfruit-flavored snacks categories and exclusive U.S. rights for frozen waffles,pancakes, cookies, and crackers. The company also will create themed productswith DreamWorks? characters. Kellogg?s marketing plans include television,online initiatives, and in-store displays in addition to promotional andlicensing programs around the properties.

DVD Release Supported at Loews Theaters

WGBH Boston Video teamed with Loews Theaters to promote its new preschool DVDrelease, The Shushybye Dream Band Live on Tour. The promotional events beginSaturday, October 22, at the Loews Theater at Universal CityWalk. The freeevent will feature a live performance by the Shushybye Dream Band performingoriginal Shushybye rock songs and lullabies, followed by a screening of theone-hour DVD. The promotional tour also will take place at Loews Theaters inNew York, Chicago, Atlanta, Seattle, and Dallas, among other cities.

Surf Diva Dives Into Swimwear Deal

Surf Diva partnered with Ana Romano Swimwear on the Surf Diva swimwearcollection. The collection will include bikinis, one-pieces, and cover-ups onshelves at specialty surf and swim shops and higher-end department stores.

Bobby Jones Expands Product Scope

Bobby Jones, a division of the Hickey Freeman Company, and Luxury AccessoriesInternational inked a licensing agreement for the manufacture and U.S.distribution of Bobby Jones belts and leather products. The line currently ison shelves at Bobby Jones retail stores and at bobbyjonesshop.com. Wholesaledistribution to fine retailers, specialty stores, country clubs, and resortswill begin in January 2006 for the spring season. Products will include men?sand women?s belts, wallets, billfolds, key chains, card cases, and duffel andtote bags.

Kids Get Personal with Sesame Street Pals

Sesame Workshop and Make It About Me! will bring Elmo, Cookie Monster, andother favorite characters from Sesame Street to children?s homes and hearts withphoto-personalized books that star the children themselves. First books are duein fall with additional skus planned for 2006 and beyond. The books (suggestedretail, $29.95) can be ordered via Make It About Me!?s Website,

http://www.makeitaboutme.com/

.

Upcoming Industry Events

MIPCOM Jr.,

October 15-16, NogaHilton, Cannes, France,

http://www.mipcomjunior.com/

MIPCOM,

October 17-21, Palaisdes Festivals, Cannes, France,

http://www.mipcom.com/

American International Fall Toy Show,

October 24-27, Toy District Showrooms, New York,

http://www.toy-tia.org/

The L.A. Office RoadShow Europe,

October 24-26, London,

http://www.laoffice.com/roadshow

Triple Play: Voice, Video, Data, at Telecom ?05,

October 24, Las Vegas,

http://www.ihollywoodforum.com/

Brand Licensing 2005,

October25-26, Earls Court, London,

http://www.brandlicensingexpo.com/

Submit Licenses Granted & Available Now Online

License!?s License! Finder allows you to submit licenses granted and availablenow online, which will be published on the License! Website (

http://www.licensemag.com/

) on a weeklybasis once approved by an editor. Go to

http://www.finder.licensemag.com/

to fill out the verification form and submit your licenses granted or availablenow. Highlights from each month?s online submissions will be published inLicense! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or viae-mail:

mailto:[email protected]

.

For more information on licensing news and features, visit License! magazine?sWebsite,

http://www.licensemag.com

.

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