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Weekly E-News, Issue #130, October 4, 2005

  Sponsored by:    MGA Shows Its Passion for Compassion MGA Entertainment has more than a passion for fashion, joining forces with the National Children's Leukemia Foundation on StepOut2HelpOut. The cause campaign empowers young girls

Sponsored by:   

MGA Shows Its Passion for Compassion
MGA Entertainment has more than a passion for fashion, joining forces with the National Children's Leukemia Foundation on StepOut2HelpOut. The cause campaign empowers young girls to make a difference in the lives of kids who are fighting leukemia. As part of the campaign, every Bratz Step Out doll in the U.S. is packed with a rubberized bracelet with the words, "StepOut2HelpOut," embossed on one side and the Bratz logo and National Children's Leukemia Foundation logo on the other side. A portion of the proceeds for every doll sold will go to the National Children's Leukemia Foundation. The two companies will hold a special event Friday, October 7, at NY Children's Hospital from 1 p.m. to 3 p.m., where Bratz Step Out Dolls and Alien Racers action figures will be donated to the girls and boys.

Global Icons Acquires Evergreen Concepts
Global Icons acquired Evergreen Concepts, founded in 2003 by Melissa Segal and Jeff Fradin. As part of the acquisition, Global Icons will inherit Evergreen Concept's client brand portfolio that includes Build-A-Bear Workshop; Brainy Baby; Lavaggi the "Artist of Hope"; and Pretty Tough, a new lifestyle brand developed for female athletes of all ages.

Big Plans Underway for Wallace & Gromit
DreamWorks Animation and Aardman Animation aligned on a promotional and licensing program for Wallace & Gromit-The Curse of the Were-Rabbit in theaters October 7, 2005. Burger King will create eight premiums, as well as a national television campaign, in-restaurant merchandising, an Internet component, kid-targeted direct mail, and inclusion in a dedicated Kids' Club newsletter. Master toy licensee McFarlane Toys will launch a toy program, while publishing licensees Chronicle Books, Penguin Books, Titan, and Dorling Kindersley will create a calendar, hardcover journal, fold-and-mail stationery, novelization, joke book, graphic novel, an essential guide to the film, and a sticker book. Konami also will create a Wallace & Gromit video game, developed in collaboration with Aardman and game developer Frontier, for PS2 and Xbox.

Theaters Pony Up New Holiday Movie
My Little Pony made its theatrical debut October 1 as part of an initiative between the Hasbro Properties Group and Kidtoon Films. My Little Pony: A Very Minty Christmas will be screened at weekend matinees through October 23 at theaters across the country. Children will receive a My Little Pony party hat and favor for a before-the-show Pony Party. The 44-minute film from Hasbro and Paramount Home Entertainment also will be available on DVD October 25 for $16.99 (VHS $9.95).

FUNimation Launches Digital Network
FUNimation Entertainment brings a full slate of anime programming to U.S. audiences with the launch of the FUNimation Channel. The 24-hour digital network will feature top-rated brands from Japan and will be joined by a Website,, in a few weeks. OlympuSAT is the exclusive distributor of the channel.

Agent Spotted for New Property
The Copyrights Group appointed RJM Licensing, Inc., to be the licensing agent in the U.S. and Canada for Spot. Initially, RJM Licensing will pursue plush and toys, feeding items, gift sets, stationery, bedding and accessories, and apparel for the literary property.

Big Dog Fetches New Licensing Opportunities
Earthworks Entertainment was granted domestic and international rights to the Big Dog brand of sportswear, activewear, and accessories in more than 175 Big Dog retail locations, as well as in the catalog and Website. Earthworks has begun work on developing an animated television series and will handle international merchandise licensing representation. Big Dog Sportswear is a subsidiary of Big Dog Holdings Inc.

National Geographic Partners on Adventure Series
Canadian television production companies Cellar Door Productions Inc. and Sinking Ship Productions Inc. teamed with National Geographic Television & Film's Kids' Programming and Production on Are We There Yet?, the first unscripted global travel-adventure series for kids, hosted by kids. The series, aimed at 4- to 7-year-olds, takes viewers on a worldwide field trip through the eyes-and crayon-drawn travel logs-of hosts 7-year-old Molly and her 5-year-old brother, Sam. As part of their travels, the duo meets up with local children and gets a firsthand look at how they live, the food they eat, and the games they play.

Santoro Firms Up Representative for Brands
Santoro appointed Lisa Marks & Associates, Inc., the North American representative for licensing and merchandising for Tutti Cuti and jeli.deli. LMA will work closely with Santoro's London-based design, merchandising, and marketing team to develop licensing, merchandising, and promotional programs for the properties. Santoro also signed three new licensing agents for Tutti Cuti to cover six new territories. Tycoon Enterprises will represent the brand in Mexico; International Merchandising SRL in Argentina, Bolivia, Uruguay, and Paraguay; and Yooka in Israel.

Teddy Ruxpin Comes to DVD
First National Pictures acquired the North American DVD rights from DLT Entertainment for The Adventures of Teddy Ruxpin. The DVD is the first-ever for the animatronic toy, which celebrates its 20th anniversary this month and returns to store shelves next year with MP3 technology from BackPack Toys. The 1987 series follows Teddy Ruxpin and his best friends, Grubby and Newton Gimmick, through 65 episodes of musical adventures.

HANNspree Tunes Into New Disney Line
HANNspree California, Inc., launched a new line of seven LCD television sets inspired by Disney characters and films. The line (suggested retails, $499 to $549) offers models featuring Mickey Mouse, Buzz Lightyear, Winnie the Pooh, 102 Dalmatians, and Cinderella, and are available at HANNspree boutique stores,, The Disney Store, and Disney theme parks.

Sesame Street Characters Join Water Babies Line
Playmates Toys aligned with Sesame Workshop on the first Sesame Street-themed Water Babies. The newest additions to the line will be 13 Dress Up Cuddlers (suggested retail, $14.99) in an assortment that includes Elmo, Cookie Monster, Big Bird, and Grover for fall 2005 and Oscar in fall 2006.

Upcoming Industry Events
LINK New York, October 5-7, Roosevelt Hotel, New York,
MIPCOM Jr., October 15-16, Noga Hilton, Cannes, France,
MIPCOM, October 17-21, Palais des Festivals, Cannes, France,
American International Fall Toy Show, October 24-27, Toy District Showrooms, New York,
The L.A. Office RoadShow Europe, October 24-26, London,
Triple Play: Voice, Video, Data, at Telecom '05, October 24, Las Vegas,
Brand Licensing 2005, October 25-26, Earls Court, London,

Submit Licenses Granted & Available Now Online
License!'s License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: mailto:[email protected].

For more information on licensing news and features, visit License! magazine's Website,



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