Wal-Mart Signs Multi-Year Deal with Garth Brooks
Wal-Mart inked an exclusive multi-yearagreement with singer/songwriter Garth Brooks that will include all Wal-Martstores, Sam's Club locations, and
.Details of the relationship were not released. Brooks retired from publicperforming in 2001 and is the all-time biggest-selling solo artist, taking 25singles to the No. 1 position on the country charts.
New Playscapes to Make Kids Go Looney
Warner Bros. Consumer Products is partnering with Taubman Centers, Inc., onLooney Tunes-themed children's play areas within Taubman shopping centersaround the country. The first will debut at Northlake Mall, a soon-to-openenclosed regional shopping center in Charlotte, NC. The concept also will beexpanded to new Taubman shopping centers nationwide, as well as retrofitted toselect existing malls with variations on the Looney Tunes theme.
Pair Revs Up Exclusive Partnership
Cartoon Network is joining forces with Kellogg's NASCARtoon Racing to offerkids the opportunity to collect up to six exclusive Hot Wheels NASCARtoonRacing Rev-Ups racecars. Hot Wheels Rev-Ups use Magna Trax Technology to climbsteel surfaces with ease. Fans who send in four proof-of-purchases from 11different participating Kellogg's cereals will receive one of the selectracecars featuring Scooby-Doo, Codename: Kids Next Door, Foster's Home forImaginary Friends, Johnny Bravo, The Powerpuff Girls, and Dexter's Laboratory.The campaign will officially launch August 26 to 27 at the Busch and NextelNASCAR races at Bristol Motor Speedway in Tennessee, where three full-sizeCartoon Network-branded cars will compete for the checkered flag.
Road Tour Planned for Inuyasha
Inuyasha The Movie 3: Swords of an Honorable Ruler will take to the road,stopping at one Wal-Mart in each of 15 cities as part of a world premieremobile theater tour. In a joint effort with VIZ Media, Revolution Marketing hasdeveloped a 92-seat, state-of-the-art, mobile movie theater that will make itsfirst stop in Seattle, WA, August 24 and visit other cities such as LosAngeles, Chicago, San Francisco, Boston, and Atlanta. In addition to afull-screen viewing of the new title, fans also will receive limited-editionInuyasha merchandise. The movie will come to the small screen via DVD September6.
A Monster of a Deal
Endgame Entertainment, an equity production fund, and Brandissimo! Inc., afamily entertainment production company, created Meteor the Monster TruckCompany, LLC. First project out of the gate is Meteor the Monster Truck, acomputer-animated cartoon property for preschoolers that will be available onDVD in November 2005. Twenty-six episodes of Meteor the Monster Truck alreadyare in production. A feature film and additional products, including toys andcomputer games, are in development.
Most Management Signs Stoopid Monkey Deal
Stoopid Monkey LLC named Most Management LLC licensing agent for the company'smonkey mascot. Stoopid Monkey is a partnership of Seth Green and MatthewSenreich, the creative minds behind Robot Chicken on Cartoon Network's adultswim programming block. A different Stoopid Monkey image appears at the end ofevery Robot Chicken episode. With more than 1 million viewers, Robot Chicken isa top performer in the 18-to-34 age demographic.
Interactive Website on Tap for Jay Jay the Jet Plane
Jay Jay the Jet Plane is getting his own nationwide fan club, thanks to a newinteractive Website. Visitors to
can download video songs (for sing-alongs); send E-cards; vote on theirfavorite characters, episodes, and adventures; and play character-relatedgames. The site also will offer everything associated with Jay Jay's worldincluding a retail store; newsletters; monthly calendar of events;screensavers; wallpaper; and, for new fans, a concise backgrounder called "MeetJay Jay and Friends." The site will feature a section called "Fly with Jay Jay"from parenting expert and author Donna Erickson, which will offer an ongoingeducational guide for parents on how to travel with children.
AK Comics Sets Down U.S. Roots
AK Comics opened an office in Los Angeles as the Middle East-based comic bookand multimedia entertainment company begins to focus on the U.S. market for itsline of Middle East-themed superhero comic books, animated series, andlicensing program for its brands. The first titles will be released firstquarter 2006. Taking the reins of the company are Jordan Udko as vice presidentof business development and Managing Editor Marwan Nashar, who is headquarteredin Cairo and will maintain an office at the U.S. headquarters.
Sesame Workshop Promotes Two Execs
Sesame Workshop promoted Liz Nealon to executive vice president/creativedirector and Terry Fitzpatrick to executive vice president, distribution.Nealon will be responsible for the Workshop's creative direction across allmedia-electronic and print. Fitzpatrick will manage distribution strategy andpartner relations to deliver the Workshop's content through multiple platformsincluding domestic and international television, home video, audio, printpublishing, themed entertainment, and digital and interactive media.
LINK Las Vegas-Two More Weeks to Go...
We've arranged afirst-class seminar program for taking your business to thenext level, the opportunity to meet fellow executives from top companies, and achance to relax at one of the premier venues in Las Vegas. What more could youask for?
Running concurrently with the last 1 1/2 days of MAGICMarketplace next week, LINK Las Vegas will focus on the challenges andopportunities of brand licensing in the fashion and entertainment worlds.Register now by calling our LINK sales representative, Sylvester Jones, at(212) 951-6764. Stay LINKed to our Website for more information:
LINK New York Is Next
If you can't make it to Vegas, you stillhave LINK New York, October 5-7 at the Roosevelt Hotel. Focusing on the keyareas of Retail/Branding, International Licensing, Financial/Legal, and theburgeoning category of Wireless Licensing, LINK NY offers more than 28 breakoutsessions and three keynote/general sessions presented by leading retail andconsumer trend analysts from CSFB, Maritz Group, and NPD Group. For informationon sponsorship, speaking, and attending, visit our Website:
Enter the MIPCOM Junior Licensing Challenge
Organized in partnership with License! magazine, the "MIPCOM Junior LicensingChallenge" will take place at the Noga Hilton, October 16, 2005. The MIPCOMJunior Licensing Challenge is open to all producers and children'sentertainment creators. All properties submitted must be new, not previouslyaired or licensed. All short-listed finalists must be registered for MIPCOMJunior 2005 and be prepared to pitch their projects in person. Candidates areto send their entries to License! magazine, which will select five to take partin a pitching session at MIPCOM Junior. Entries are due no later than September9, 2005. An international jury will offer professional advice on broadcast andlicensing and merchandising. To obtain details and an entry form, visit
, click on "About MIPCOMJunior," and then click on "Conferences & Events." Or download the MIPCOMJunior Licensing Challenge form by clicking
Find Out What the European Licensing Industry Has to Offer
Brand Licensing 2005 is Europe's premier licensing trade event. It takes placefrom October 25 to 26 at Earls Court in London. At Brand Licensing 2005, allthe major European property owners, representing thousands of brands,characters, images, and more, come together. In just two days, you will seemore than 2,500 properties, trends, and new ideas that will affect almost everyconsumer goods area-from toys and gifts to clothing, food, and computer games.For more information about Brand Licensing 2005, visit
.To register for free visitor tickets,
orcall +44 (0) 870 4294554.
RoadShow...Connecting Brands with Entertainment Marketing Opportunities
Only at The L.A. Office RoadShow can youjoin brand marketers, retailers, and agency executives to discover marketingopportunities for every target, connect with industry players, and leverage thepower of entertainment to build your brand. This year, RoadShow Hollywood kicksoff with an all new Gaming Boot Camp (September 26) showcasing major gamepublishers and providing a first look at upcoming gaming opportunitiesavailable for promotional tie-ins, as well as presentations sharing theirexpertise relating to marketing and the gaming industry. RoadShow Europe willinclude its first Key Insights Forum (October 25) with presentations by topmarketers dedicated to topics relevant to promotional marketers throughoutEurope including special keynote addresses, case studies, and panel discussionswith insight on dealing within the entertainment marketing arena. Whether youare interested in the U.S. or European marketplace, RoadShow has it all. Visit
toregister or for more information.
See and Be Seen in the Industry Annual Report in October
In October, all eyes are on the 2005 License! Industry Annual Report, a yearlyfeature devoted to recapping ups and downs in the licensing and retailindustry. This comprehensive compilation of research and trend forecasts comesfrom a variety of respected industry studies and is synthesized by License!editors and presented with contextual references and examples of industrysuccess stories. It's a must-read issue that's kept throughout the year and referredto frequently. This issue will have bonus distribution at Brand Licensing Expoin London and the American International Fall Toy Show. Plus, a digital editionof this issue will reach 40,000 additional industry professionals via e-mail.Contact Steven Ekstract for advertising opportunities at (212) 951-6684 or
.Reserve your space in this key issue by September 14.
Submit Licenses Granted & Available Now Online
License!'s License! Finder allows you to submit licenses granted and availablenow online, which will be published on the License! Website (
) on a weeklybasis once approved by an editor. Go to
to fill out the verification form and submit your licenses granted or availablenow. Highlights from each month's online submissions will be published inLicense! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or viae-mail:
For more information on licensing news and features, visit License! magazine'sWebsite,
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