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Weekly E-News, Issue #121, August 2, 2005

   Sponsored by:    Shrek and Ronald to Join ForcesDreamWorks Animation SKG and McDonald's Corporation announced a two-year worldwide marketing and promotional relationship, beginning with the May 2007 release of Shrek 3. The par

Sponsored by:   

Shrek and Ronald to Join Forces
DreamWorks Animation SKG and McDonald's Corporation announced a two-year worldwide marketing and promotional relationship, beginning with the May 2007 release of Shrek 3. The partnership will include such signature promotions as McDonald's Happy Meals. Although details on promotional and licensing plans are still in the works, DreamWorks' Anne Globe, head of marketing and promotion for consumer products, says the companies will look for "new, interactive ways" to educate and entertain. Games are among the content planned. McDonald's Global Chief Marketing Officer Larry Light adds, "We continue to look for all kinds of vehicles for communicating our message beyond the traditional 30-second TV ad." These will include Internet, merchandising, and other promotional opportunities.

Playboy Enterprises Stakes a Claim on Poker
Playboy Enterprises, Inc., signed a deal with Moneymaker Gaming to create co-branded poker products. Chris Moneymaker, who became an overnight sensation after turning $40 into $2.5 million at the World Series of Poker, launched Moneymaker Gaming earlier this year. The collection will be available throughout North America, and will include poker chips and sets, tables, collectibles, and accessories. Initial products will include a signature poker chip set and high-end poker table retailing at,, and the Playboy Concept Boutique in Las Vegas.

Designer at Home with New Collections
Jonathan Adler came to market with his first collection of upholstered furniture and accent pieces in partnership with Rowe Furniture. The collection includes six upholstered furniture groups, each centered around a distinctive sofa and augmented by four iconic chairs, a folding screen, and two accent piece collections. The designer also brought his modern sensibility to the bedroom with a new line of bedding, decorative pillows, and throws from Franco Manufacturing. Ripe Ideas forged the agreements on Adler's behalf.

Majesco Taps Films for GBA Video
Majesco Entertainment Co. signed a worldwide licensing agreement with DreamWorks SKG to publish Game Boy Advance Video versions of Shrek, Shrek 2, and Shark Tale. The deal marks the first time Majesco has included full-length feature films in its Game Boy Advance Video line. Under terms of the three-year deal, Majesco will exclusively distribute all three videos (suggested retail, $19.99 each) for use on the Game Boy Advance, Game Boy Advance SP, Nintendo DS, and the upcoming Game Boy Micro.

Konami Digital Entertainment Inks Deals
Konami Digital Entertainment, Inc., signed multi-year agreements with FremantleMedia Licensing Worldwide, Americas; Aardman Animation; DreamWorks; and Warner Bros. Interactive Entertainment. As part of its deal with FremantleMedia, the company will create games for current and next-generation video game systems based on American Idol. The games will be distributed throughout America, Canada, and Latin America. Together with Aardman Animation, the company will come to market with the official video game based on upcoming movie Wallace & Gromit: Curse of the Were-Rabbit. Its alliance with Warner Bros. Interactive Entertainment will result in games for Xiaolin Showdown for multiple video game systems.

Brand Central to Rep Josie & The Pussycats
The team at Archie Comics Entertainment, LLC, signed Brand Central LLC to help build the consumer product business for Josie & The Pussycats. The new program will feature vintage comic art from the '70s and '80s including classic comic covers and retro character art that will be refreshed for today's fashion trends. A new style guide was created for the vintage lifestyle program. Already on board are Trevco, Inc., as the lead apparel licensee and Richard Leeds International with junior's intimate apparel, sleepwear, loungewear, robes, and daywear.

HANNspree to Develop MLB-themed TVs
HANNspree California, Inc., signed a three-year licensing agreement with Major League Baseball Properties for a lineup of 15- and 9.6-inch LCD TVs based on MLB teams and events and featuring their logos. The MLB-themed TVs will be available in all channels of distribution, including, as well as from each team in the league and from all HANNspree retail channels, including HANNspree, also an official sponsor of the Hancock All-Star FanFest at Detroit's Cobo Center in July, showed off a full display of its MLB-themed TVs, as well as products from the regular lineup at the event.

Evergreen Concepts Has High Hopes for New Client
Evergreen Concepts now is the exclusive licensing agency for Lavaggi, Artist of Hope. The agent seeks companies that will embrace and translate Lavaggi's inspirational paintings and grand-scale murals in categories including jewelry, collectibles, greeting cards, stationery, and home d

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