Weekly E-News, Issue #100, March 8, 2005

   Sponsored by:    Everlast Signs New Heavyweight Deal Everlast Worldwide Inc. formed a strategic merchandise, licensing, and equity alliance and agreement with Contender Partners LLC, formed by Mark Burnett Productions and Dre

April 6, 2018

Weekly E-News, Issue #100, March 8, 2005

Sponsored by:   


Everlast Signs New Heavyweight Deal

Everlast Worldwide Inc. formed a strategic merchandise, licensing, and equity alliance and agreement with Contender Partners LLC, formed by Mark Burnett Productions and DreamWorks LLC, and Foot Locker for The Contender airing in November on NBC. As part of the agreement, Everlast will be the series’ exclusive supplier of equipment, activewear, T-shirts, and shoes. In addition, Everlast will unveil a Contender hangtag branding campaign for a line of Everlast sports apparel, shoes, and equipment, which will be sold exclusively in Foot Locker stores and available this October. The Contender is a new unscripted drama about the lives of 16 boxers who will be mentored by Sylvester Stallone and Sugar Ray Leonard as they compete for $1 million.

Cookie Jar Entertainment Inks Distribution Deal

Cookie Jar Entertainment signed its first back catalog deal with Direct Source Special Products, Inc. As part of the deal, Direct Source will distribute more than 50 home entertainment/DVD titles in the U.S. and Canada including kids’ titles Little Lulu, Lassie, and Are You Afraid of the Dark, along with several family movies and miniseries such as The Million Dollar Babies and The Sleep Room. Depending on the available rights for each country, Direct Source will handle home entertainment/DVD distribution for U.S., Canada, or both markets. First titles are due at retail in first quarter 2005.

New Property Goes Lunar

Alliance Atlantis Communications Inc. secured sales to BBC and CBeebies (UK), ZDF and Kika (Germany), ABC (Australia), and Discovery Communications (Pan Latin America) for stop-motion animated series Lunar Jim. These deals are in addition to previously locked agreements with Canadian broadcasters CBC, SRC, and BBC Kids. The preschool series from Alliance Atlantis and Halifax Film Co. transports viewers onto the moon where Jim and his friends encounter and solve problems with persistence, creativity, and cooperation. Following the premiere on CBC, Lunar Jim will roll out around the world in early 2006.

International Broadcasters Embrace Maya & Miguel

Scholastic Entertainment expands Maya & Miguel into international markets, signing deals with networks including BBC in the UK, Cartoon Network Latin America, NOGA in Israel, ABS-CBN in the Philippines, and Luk International in Spain and Portugal. The five international broadcasters acquired all 65 half-hour episodes of the series.

Disney Imprint to Helm Betty & Veronica Publishing Push

Archie Comics Entertainment, LLC, tapped Miramax Books/Hyperion Books for Children as the master publishing licensee for the Betty & Veronica franchise. As part of the deal, Miramax Books/Hyperion Books for Children will publish a range of themed lifestyle books aimed at the ’tween and teen markets, including titles focusing on fashion, fitness, beauty, music, and boys. The first titles in the multi-book deal will be released spring 2005.

New Precious Moments Deal on the Table

Gibson USA Inc. partnered with United Media on a new line of Precious Moments tabletop items. The late spring launch will include dinnerware in ceramic, stoneware, porcelain, china, stonelite, dolomite, and plastics. Consumers also will find coordinating drinkware, serveware, flatware, woodenware, and accessories.

Viewtiful Joe Headed for North America

Geneon Entertainment acquired the North American merchandising, TV, and home entertainment rights to TV TOKYO Medianet, Inc.’s Viewtiful Joe. Geneon Entertainment will expand the property with toys, action figures, clothing, publishing, food and beverages, electronics, and more. In addition, the company currently is in talks with children’s television networks and programming blocks to secure broadcast distribution and also will release the Viewtiful Joe series on DVD. Based on the PlayStation 2 and GameCube console games developed by Capcom Co. Ltd., Viewtiful Joe is a combination of Japanimation and American comic-style character design. The property already has a successful TV series and licensing program in Japan.

Diamond Select and Art Asylum Align on Star Trek

Diamond Select Toys & Collectibles, LLC, partnered with Art Asylum Inc. to produce all future Star Trek products. The alliance will transfer responsibilities such as marketing, sales, and distribution to Diamond Select Toys, while Art Asylum will maintain sculpting and design duties. First figures will come from Star Trek: The Next Generation series, with plans for releases based on other Star Trek series, as well.

American Idol Attracts New Licensees

FremantleMedia Licensing Americas, the licensing division of FremantleMedia, expanded its American Idol franchise by signing deals with Prime Entertainment, Inc.; Penguin Group (USA), Inc.; Del Pharmaceuticals, Inc.; and Disguise Inc. Prime Entertainment will create a line of digital video cameras that allow users to edit music and video footage and add special effects and stock footage from the American Idol show. Penguin Group plans an American Idol edition of Mad Libs. Del Pharmaceuticals, Inc., will come to market with an oral-care line of toothpaste and toothbrushes, while Disguise, Inc., will create costumes and costume accessories, including body glitter, wigs, tiaras, boas, and mock headsets.

Guinness World Records Builds U.S. Licensing Presence

Guinness World Records will bring its alternative publishing strategy to the U.S., securing new deals with Scholastic, Penguin Putnam, and Time Inc. Home Entertainment (TIHE). The program is targeted at its core audience of 7- to 14-year-olds and will utilize records from its database of 40,000 records to combine key subjects with existing book formats including such Scholastic titles as “Fearless Feats,” dedicated to flight-related records, and “Wild Lives,” including records relating to wildlife. There also is a Mad Libs format available with Penguin Putnam and two new formats from TIHE including a “Girls Book” devoted to female-inspired records and a “Who Wants to be a Record Breaker” starter book with an on-pack stopwatch. Plans also are in the works to bring the soon-to-be-50-year-old brand into television, DVDs, mobile phones, and more.

City of New York Licensing Opportunities

NYC Marketing, the official marketing office of New York City government, announces the establishment of its citywide merchandise program by offering licensing rights to major merchandise categories, including all classifications and products in adult apparel (including headwear); children’s apparel; souvenirs; home furnishings; school, home, and office products; and replica vehicle categories, as well as licensing representation outside North America. Additionally, NYC Marketing, in an effort to provide licensed products in the widest variety of classifications possible, is looking to identify organizations that can enhance and expand the city’s merchandise selection. The new licensing program allows the city to offer rights to its collective intellectual property, and will represent and promote the city’s agencies including the FDNY; NYPD; Department of Parks & Recreation; Taxi & Limousine Commission; Department of Sanitation; Department of Transportation; and the Mayor’s Office of Film, Theatre, and Broadcasting. Organizations are invited to visit


for more information and to download a copy of this opportunity.

It’s Showtime

Registration is open to Licensing 2005 International Show, June 21-23, Jacob Javits Convention Center, New York City. Preregister now for FREE Exhibits Admission—a $100 savings—by clicking on


or call (800) 331-5706 (8 a.m. to 7 p.m. CST, Monday through Friday).

Preregister for Licensing 2005 International today to access brands and properties from every major consumer category available for product extension and retail and promotional programs in one place, at one time. For complete show details, including a list of exhibitors, visit


Make Sure You’re Listed in the License! Black Book

The 2005-2006 License! Black Book provides complete listings and contact information for top licensors, licensees, retailers, licensing agents, international agents, promotional partners, consultants, designers, and PR firms. It’s a handy reference guide to search for industry resources, and it’s sent free of charge to 10,000 top retailers. If you haven’t already submitted your free listing for the Black Book, please do so by March 21 by clicking here


You’ll also see information on getting more exposure in the Black Book via a multitude of advertising opportunities.

Make an Impact in License!’s Leading Licensors Issue

License! magazine’s April 2005 issue features an inside look at today’s leading licensors, along with their most recent worldwide sales of licensed merchandise. It provides retailers with the insights they need to uncover new business opportunities for the year ahead and is a year-long “keep and save” issue that works hand in hand with the License! 2005-2006 Black Book. Advertising in April License! will have repeated impact and keep your company top-of-mind with prospects and customers all year long. Call

Steven Ekstract

at (212) 951-6684 today to reserve a preferred position.

For more licensing news and features, visit


For more information on New York City government licensing opportunities, visit


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