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WE tv Debuts Wedding DVDs at Target

WE tv has created a collection of five DVDs under the banner “Weddings WE Love,” which will be sold exclusively at Target stores, as part of the networks licensing program launched last year. “Weddings WE Love” features severa

“Weddings WE Love” features several WE tv original wedding series including “My Fair Wedding with David Tutera,” “Bridezillas,” “Platinum Weddings,” “Amazing Wedding Cakes” and “Girl Meets Gown.” The first three titles will launch this month, and the remaining two DVDs will be released in August.

 “‘Weddings WE Love’ is a way for women who already enjoy WE tv to further connect with the brand, and serves as a touch point for new viewers,” says Jen Robertson, senior vice president of digital media and business development for WE tv and Wedding Central. “This collection is also a way for consumers to experience WE tv’s original wedding series and helps build buzz and excitement for future seasons.  We’ve had great support from our partners Millennium and Target, and we’re so excited to reach the retailer’s vast customer base throughout the country.”

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