LEGO has released a variety of play sets featuring magical locations and scenes from the Harry Potter films, including Hogwarts, The Forbidden Forest and the Knight Bus. Another key licensee is the Noble Collection, offering intricate wands and other artifacts.
Additional partners include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll and Jelly Belly Candy Company.
Last year, WBCP opened The Wizarding World of Harry Potter at Universal Orlando Resort in Orlando, Florida. The themed area offers multiple themed attractions, shops and a restaurant.
In addition, WBCP has partnered with Global Experience Specialists to produce Harry Potter: The Exhibition, a state-of-the-art showcase that features hundreds of authentic props in film-inspired settings such as the Gryffindor common room and Hagrid’s hut.
“The world of Harry Potter has inspired the most successful film franchise in history, and it continues to capture the imagination of fans young and old,” says Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “As a result, our dedicated licensees continue to conjure up products that capture the wonder of the brand and allow fans around the world to be a part of the magic.”