April 6, 2018
The new outdoor play range, created in partnership with Warner Bros. Consumer Products U.K., is anchored by a child-size Batmobile car. The car, as well as a Batman bike, will launch at retail this fall/winter, preceded by a scooter, skateboard and safety helmet, which will be available this spring.
“MV Sports has developed a fantastic range that truly reflects Batman’s reputation as one of the world’s coolest superheroes,” says Paul Bufton, general manager, WBCP U.K. “The Batmobile will be a dream come true for kids who want to make believe they’re the caped crusader, and it’s certain to be on every boy’s wish list this Christmas.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.