WBCP Signs Partner for DC Comics Fashions

Kids Republic has been tapped by Warner Bros. Consumer Products to launch a high-end fashion line for boys based on DC Comics super heroes and villains.The range will be ready for the back-to-school season at department stores, including Nordstrom and Blo

April 6, 2018

Kids Republic has been tapped by Warner Bros. Consumer Products to launch a high-end fashion line for boys based on DC Comics super heroes and villains.

The range will be ready for the back-to-school season at department stores, including Nordstrom and Bloomingdale's, as well as specialty stores nationwide. The line ($14 to $39) will feature T-shirts and will expand to woven shirts, hooded sweatshirts and fashion bottoms. Characters will include Batman, Superman, Justice League, Green Lantern, The Joker, Nightwing, Killer Croc and others.

"Boys are captivated by the iconic DC Comics characters and Kids Republic is the perfect partner to create a fashionable clothing line for those super-heroes-in-training," says Karen McTier, executive vice president of domestic licensing and worldwide marketing for WBCP.

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