Warner Bros. Consumer Products has unveiled a new licensing program inspired by the classic 1960s television series, “Batman.”
The program will feature captured photography from the live-action series, as well as the illustrated character art inspired by the series' animated opening sequence, and will incorporate the vehicles, gadgets and catchphrases that characterize the enduring brand.
With only the Batmobile from the classic television series currently licensed by WBCP, this is the first time in decades that the show's characters and iconic themes will be available to fans.
"The Batman Classic TV Series (licensing program) celebrates an incarnation of Batman that for many fans was their first introduction to The Caped Crusader and his many friends and foes," says Brad Globe, president, WBCP. "This new licensing program captures the playful and stylish spirit of the iconic ‘Batman’ while bringing a fresh look that will appeal to the Batman enthusiasts and nostalgic fan base, as well as to a new generation of fans."
As part of the new licensing and merchandising program, licensees will have the chance to bring to life some of the most recognizable elements of “Batman,” including the Dynamic Duo of Batman and Robin and an arsenal of archenemies such as The Penguin, The Joker and The Riddler. Batman's famous high-tech gadgetry will also be featured in the program including the Bat-phone, the Bat-zooka, the Bat-signal and, of course, the Batmobile.
WBCP now also has the rights to license the likenesses of the actors from ‘Batman’ as part of the Batman Classic TV Series licensing program, including Adam West (Batman), Burt Ward (Robin), Cesar Romero (The Joker) and Eartha Kitt (Catwoman), among others.
Warner Bros. Consumer Products will present the classic Batman property at Licensing Expo in Booth 4454 this Tuesday through Thursday in Las Vegas, Nev.