WBCP Names Mattel Master Toy Licensee for DC Comics

Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, has entered into a multiyear deal with leading worldwide toy manufacturer, Mattel Inc., naming the company master toy licensee for the complete DC Universe property portfolio. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Super Heroes and Super Villains such as Superman, Batman, Wonder Woman, The Joker, and The Riddler. Financial terms of the relationship were not released.

In addition to the rights to existing DC Comics characters, animation, and motion pictures, the deal gives Mattel rights to produce toys based on future DC Universe film and animation projects that are developed and produced during the term of the agreement. Mattel will support the DC Universe characters across all of its key brands including Hot Wheels, Radica, Fisher-Price, Tyco, and Mattel Games.

In addition to the rights to existing DC Comics characters, animation, and motion pictures, the deal gives Mattel rights to produce toys based on future DC Universe film and animation projects that are developed and produced during the term of the agreement. Mattel will support the DC Universe characters across all of its key brands including Hot Wheels, Radica, Fisher-Price, Tyco, and Mattel Games.

 “Combining the power and richness of the DC Comics Universe with the creativity and expertise of Mattel makes for an incredible alliance,” says Brad Globe, president, Warner Bros. Consumer Products. “Knowing that the vast catalog of DC Comics properties will be in the hands of the world’s most successful toy manufacturer ensures a consistency and quality in product development for years to come.”