Zodiak Kids announced that its pre-school brand Waybuloo will be the official Sport Relief 2012 Early Years Partner in the U.K. The U.K. Sport Relief 2012 event runs from March 23-25, and includes competitions of one, three or six miles for participants from toddlers to professional athletes.
Waybuloo will be the face of the Sport Relief “Early Years Activity kit,” which will contain Waybuloo activity sheets, stickers, balloons and tailor-made ideas and learning activities to get children fundraising for Sport Relief 2012.
Both Zodiak Rights and the Piplings will also be getting involved with fundraising activities to help raise money for Sport Relief.
Zodiak Rights holds worldwide rights in all media for the property, with the exception of Canada DHX Media owns the rights.