"Waybuloo" launched on Baraem, the Al Jazeera-owned preschool Arabic television channel, in August. RDFR licensed the first 100 episodes to the channel, which broadcast twice daily in Arabic during weekdays.
"Copyright Licensing Agency will be working closely with RDFR to develop a long-term strategy for the licensing and retail program, replicating the success Waybuloo has already enjoyed in the U.K. in the preschool sector," says Angeles Blanco, head of international licensing at RDFR.
In addition to these international deals, RDF Rights has recently secured two new U.K. licensees, MV Sports for Waybuloo wheeled toys and Mookie for playballs. "Waybuloo" now airs in 79 countries worldwide. Internationally, licensing programs have rolled out in Australia
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