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Waybuloo Debuts in Middle East

Copyright Licensing Agency has been appointed by RDF Rights to represent merchandising rights for Waybuloo in the Middle East (excluding Israel) with the aim of securing licensing partners across all categories, excluding toys and publishing.  

"Waybuloo" launched on Baraem, the Al Jazeera-owned preschool Arabic television channel, in August. RDFR licensed the first 100 episodes to the channel, which broadcast twice daily in Arabic during weekdays.

"Copyright Licensing Agency will be working closely with RDFR to develop a long-term strategy for the licensing and retail program, replicating the success Waybuloo has already enjoyed in the U.K. in the preschool sector," says Angeles Blanco, head of international licensing at RDFR.

In addition to these international deals, RDF Rights has recently secured two new U.K. licensees, MV Sports for Waybuloo wheeled toys and Mookie for playballs. "Waybuloo" now airs in 79 countries worldwide. Internationally, licensing programs have rolled out in Australia and New Zealand. Waybuloo DVDs and books from Egmont have launched into ABC stores across Australia with Fisher-Price toys launching at Christmas. Other key categories will roll out in late 2011.

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