Elastic Rights Hellas will license classic properties including Looney Tunes, Tom and Jerry, Scooby-Doo and ThunderCats; DC Entertainment properties Batman, Superman and Green Lantern; as well as new theatrical releases such as The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.

"We’re delighted to be welcoming Elastic Rights Hellas on board," says Maurizio Distefano, WBCP general manager for Italy and the Agent Markets. "The company has clearly demonstrated a fresh and distinctive approach to managing licensed brands and content aimed at kids, youth and family audiences. We are confident that the agency has the experience and vision to help us realize the on-going potential of our brands in Greece and Cyprus.”

"We’re incredibly excited to be appointed the official licensing representative for Warner Bros. Consumer Products in Greece and Cyprus," says Clemente Pinedo, chairman and general manager, Elastic Rights Hellas. "The studio’s vast portfolio coupled with our experience of developing brands across multiple platforms present new and diverse commercial opportunities for our licensees and promotional partners."