Branded banners, flyers, posters, ceiling hangers and point-of-sale material will provide visibility in-store. Penny will also support the promotion with a national marketing campaign that includes TV spots, posters, print and online advertising and a dedicated Facebook page.
"We are very excited about this campaign and the opportunity to work with Penny on such a comprehensive project," says Bruno Schwobthaler, senior vice president, sales and business development, Warner Bros. Consumer Products, EMEA. "Endorsing a more active lifestyle for kids has been a key initiative for the Looney Tunes brand over the last
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