

Toys will hit retail prior to the Dec. 14, 2012 release of the first film, The Hobbit: An Unexpected Journey. The Vivid line will include soft plush, board games and mini figures; and the Bridge will debut action figures, adventure packs, beast packs, role play items and collector figures.
“We’re incredibly proud to be welcoming Vivid into our stable
“The Lord of the Rings was such a massive toy success for Vivid. Our involvement in the toy line for the two films based on The Hobbit feels very natural and very exciting,” says Paul Weston, chief executive officer of Vivid Group. “Working alongside Jay Foreman and The Bridge team to create a highly collectable, well-priced product line has been a great experience that has combined great talent from both sides of the Atlantic.”
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