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Warner Bros. Debuts Apparel at MAGIC

Warner Bros. Debuts Apparel at MAGIC
Warner Bros. Consumer Products debuted merchandise across multiple apparel categories at the MAGIC trade show in Las Vegas, Nev. this week. Licensee Bioworld expanded its sleepwear division with men’s sleepwear and loungewear inspired by a variety o

Warner Bros. Consumer Products debuted merchandise across multiple apparel categories at the MAGIC trade show in Las Vegas, Nev. this week.

Licensee Bioworld expanded its sleepwear division with men’s sleepwear and loungewear inspired by a variety of Warner Bros. properties. The line will include briefs, boxer briefs, boxers, lounge shorts, pajamas, lounge pants, lounge shirts, robes and novelty items. The line will hit retail stores in May.

Kinetix featured t-shirts for men and women with artwork inspired by The Dark Knight Rises. The men’s collection included both crew and v-neck styles, and the women’s tops included crop tops and fringed tees. A premium Dark Knight kids line will be produced under the Dxtreme label, along with Scooby-Doo and Looney Tunes collections. Products will hit high-end department stores and specialty retailers in May.

Junkfood will create a vintage-style clothing line for fall inspired by DC Comics, Looney Tunes and Hanna-Barbera classics such as Scooby-Doo and Tom and Jerry.

Richard Leeds International will produce Looney Tunes apparel, and a DC Comics line of women’s sleepwear, loungewear and intimates featuring Superman, Supergirl, Batman, Batgirl and Wonder Woman. The line will consist of pajama sets and separates, tank and boxer sets, lounge pants and tops and one-piece footie pajamas.

Groovy Limited's Robe Factory will expand its existing line of cotton and fleece bathrobes and towel gift sets to include a new hooded Batman robe, a black and white Superman robe and a Wonder Woman and Superman his-and-her set.

“The high quality of our licensees at MAGIC is a testament to the strength of our diverse and timeless portfolio,” says Brad Globe, president, Warner Bros. Consumer Products. “Iconic properties like Batman will always be in demand by the broad fan bases that have grown up beside them, and even more so with the upcoming release of The Dark Knight Rises.”

“MAGIC is a great venue for our partners to present their latest collections that are both fashionable and faithful to the spirit of the properties,” says Karen McTier, executive vice president, domestic licensing, worldwide marketing, Warner Bros Consumer Products.  “Our strong relationship with our licensees results in offerings that please fans and drive ongoing interest for Warner Bros. products.”

Back to MAGIC 2012 Round-up

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