Walmart has partnered with Summit Entertainment for a Twilight party in 2,700 stores to support the release of The Twilight Saga: Breaking Dawn Part 1 on DVD and Blu-ray.
Walmart customers will get the following exclusive content with every DVD purchase: collectible wedding dress packaging on each DVD; a fabric poster of Bella and Edward’s big day and music videos from Bruno Mars and Christina Perri.
The party will include special giveaways, movie trivia and a bakery stocked with Twilight-themed treats such as cupcakes and cakes. Attendees will see a cameo appearance from Rosalie Cullen on the retailer’s in-store television network.
“When it comes to entertainment, Walmart is the destination for new movie releases, video games, music and more,” says Seong Ohm, senior vice president and general manager of entertainment for Walmart U.S. “We’re excited to give the millions of Twilight fans a place to unite, celebrate and receive exclusive Breaking Dawn collectibles at a great price.”