Walmart was named exclusive retailer for WWE Studios’ films, thanks to the extension of WWE and Vivendi Entertainment’s current relationship. Vivendi Entertainment will remain WWE’s North American retail and rental distribution partner.
This exclusive deal includes WWE Studios’ next five theatrical releases and will run through the end of next year. The partnership gives Walmart, Sam’s Club and Walmart.com the exclusive right to sell DVD and Blu-ray versions of the films for the first 90 days of release.
“WWE is thrilled to further its relationships with Vivendi and Walmart with this exclusive deal,” says Jim Connelly, senior vice president of consumer products at WWE. “With the combination of Walmart’s retail strength, Vivendi’s distribution rights and WWE Studios’ family-friendly movies, consumers and families across America will have greater access to quality at-home entertainment.”