Walmart Hosts Wimpy Kid Shops

Twentieth Century Fox Consumer Products has launched a national retail campaign with Walmart in preparation for the franchise’s latest theatrical release, Diary of a Wimpy Kid: Dog Days, Friday.A wide variety of Wimpy Kid products, including exclusi

April 6, 2018

Walmart Hosts Wimpy Kid Shops

A wide variety of Wimpy Kid products, including exclusive merchandise, is now available in the One Stop Wimpy Shops at more than 2,500 Walmart stores nationwide.

“Diary of a Wimpy Kid is quite simply one of the strongest children’s franchises in the world today, topping both the book, film and home entertainment charts with each release,” says Jeffrey Godsick, president, Fox Consumer Products. “Walmart has a great program to support the film release in the U.S., giving fans the ultimate Wimpy Kid shopping experience.”


An updated version of the

behind-the-scenes book,

The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood

, will also be available with a free limited edition movie poster only available at Walmart and Sam’s Club.

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