First Lady Michelle Obama joined the nation’s largest retailer in Washington, D.C., to announce the key elements of the program.
- Walmart will require suppliers to reduce the sodium content of packaged food by 25 percent and added sugars by 10 percent, as well as all remove any industrially-produced trans fats.
- In an effort to make healthier choices more affordable, Walmart will launch a variety of sourcing, pricing, and transportation and logistics initiatives that will drive unnecessary costs out of the supply chain, saving customers approximately $1 billion per year on fresh fruits and vegetables. Also, Walmart will reduce or eliminate the price premium on key “better-for-you” items with reduced sodium, sugar or fat.
- The retailer will develop strong criteria for a simple front-of-package seal to help consumers instantly identify truly healthier food options.
- To improve consumer access, Walmart will build stores in under-served communities that are in need of fresh and affordable groceries.
- Walmart will also increase charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.
“No family should have to choose between food that is healthier for them and food they can afford,” says Bill Simon, president and CEO of Walmart U.S. “We are committed to working with suppliers, government and non-governmental organizations to provide solutions that help Americans eat healthier and live a better life.”