Walmart Debuts Social Shopping App

Walmart debuted its first-ever social shopping app, Shopycat, produced by its recently-formed @WalmartLabs unit.Shopycat uses social data to recommend items from Walmart.com, Walmart stores and other sites including RedEnvelope, Barnes & Noble and Thi

April 6, 2018

Walmart Debuts Social Shopping App
shopycat-home.jpg

Walmart debuted its first-ever social shopping app, Shopycat, produced by its recently-formed @WalmartLabs unit.

Shopycat uses social data to recommend items from Walmart.com, Walmart stores and other sites including RedEnvelope, Barnes & Noble and ThinkGeek to Facebook users based on preferences expressed by their friends and family on the website.

For people who are not active on Facebook with their likes and interests, Shopycat will recommend gift cards from Walmart.com as well as iTunes, Starbucks and Zynga.

The app also directs users to Walmart.com so that they may purchase the recommended items.

“As human beings, we are inherently social and shopping is one of the most social activities we engage in. Our vision is to delight consumers and Shopycat is a first step in that direction with social and shopping coming together on the scale of Walmart,” says Venky Harinarayan, senior vice president of Walmart global e-commerce and co-founder of @WalmartLabs. “At Walmart, we see social commerce

fueling the next generation of e-commerce where online and retail stores bring a continuous shopping experience to millions of users. We plan to continue experimenting with products as we build new social apps over the coming year.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.