Walmart debuted its first-ever social shopping app, Shopycat, produced by its recently-formed @WalmartLabs unit.
Shopycat uses social data to recommend items from Walmart.com, Walmart stores and other sites including RedEnvelope, Barnes & Noble and ThinkGeek to Facebook users based on preferences expressed by their friends and family on the website.
For people who are not active on Facebook with their likes and interests, Shopycat will recommend gift cards from Walmart.com as well as iTunes, Starbucks and Zynga.
The app also directs users to Walmart.com so that they may purchase the recommended items.
“As human beings, we are inherently social and shopping is one of the most social activities we engage in. Our vision is to delight consumers and Shopycat is a first step in that direction with social and shopping coming together on the scale of Walmart,” says Venky Harinarayan, senior vice president of Walmart global e-commerce and co-founder of @WalmartLabs. “At Walmart, we see social commerce fueling the next generation of e-commerce where online and retail stores bring a continuous shopping experience to millions of users. We plan to continue experimenting with products as we build new social apps over the coming year.”