Walmart is getting in on the Hunger Games action with a series of events to celebrate the DVD release of the Lionsgate film Saturday, including special giveaways, release parties and guest appearances.
“We are delighted to partner with Walmart on our biggest home entertainment release ever, as the motion picture event of the year becomes the home entertainment event of the year,” says Ron Schwartz, executive vice president and general manager of home entertainment, Lionsgate.
Beginning at 11 p.m. this Friday, more than 2,000 Walmart stores across the nation will host release parties including guest appearances at select stores in Georgia Texas, Florida, Arizona and California.
“Together with Lionsgate Entertainment, we are providing Hunger Games fans with a unique and fun way to celebrate and purchase one of the most anticipated DVD releases of the year,” says Seong Ohm, senior vice president and general manager of entertainment, Walmart U.S. “When it comes to entertainment, whether it’s through our broad selection of new releases or licensed merchandise, customers can rely on Walmart to carry the items they want at a price they can afford.”
Walmart will feature an exclusive The Hunger Games two-disc movie gift set that includes a mockingjay pendant.
Fans who purchase the DVD at midnight this Friday will receive a special pack of collectible The Hunger Games trading cards; a select number of random packs will include an autographed card from one of the cast members.
Customers who pre-order the DVD online will have a chance to win a trip to Los Angeles to attend the The Hunger Games: Catching Fire premiere.