Iconic was awarded for its successful launch of the Op brand and re-launches of the Starter and Danskin Now brands. All three brands have direct-to-retail licenses with Walmart nationwide. Rollouts have begun at the discounter's stores in Canada, Mexico and others.
"We are honored to receive the 'Big Bet' Award," says Neil Cole, chairman and chief executive officer of Iconix. "Walmart is a terrific partner and we look forward to continuing our successful relationship with the Walmart team. Receiving the 'Big Bet' Award from the world's largest retailer is a wonderful accolade and a testament to the collaborative nature between the product, brand management and marketing teams of the two companies."
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